At a Glance
- Tasks: Lead the ARTD category strategy across Europe and drive profitable growth.
- Company: Join Coca-Cola, a diverse and inclusive employer with a rich history.
- Benefits: Competitive salary, annual incentives, and comprehensive benefits package.
- Other info: Work in a dynamic environment that values curiosity, empowerment, and inclusivity.
- Why this job: Shape the future of iconic brands and make a real impact in a global company.
- Qualifications: 10-15 years in marketing or management, preferably in alcohol beverages.
The predicted salary is between 95000 - 130000 £ per year.
This job is with Coca-Cola, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
The Senior Director, Marketing (ARTD) is a category leader responsible for shaping and accelerating the ARTD business across Europe, driving scalable, profitable growth across priority markets. This role operates at a network system level, defining the strategic direction for the category while orchestrating execution across countries, bottlers, and functions. It focuses on unlocking growth in top ARTD markets, building repeatable models that can scale across Europe.
Acting as an extension of the Stills VP leadership team, the role ensures strong alignment between category strategy, portfolio decisions, and in-market execution, while safeguarding The Coca-Cola Company's brand equity, system priorities, and long-term value creation.
What You'll Do for Us
- Category Leadership & Strategy
- Define and lead the mid- to long-term ARTD category strategy across Europe.
- Set clear market archetypes and priorities, with a strong focus on winning in top ARTD markets (e.g., GB, Germany, Netherlands, Poland).
- Identify and unlock step-change growth opportunities through consumer, channel, and competitive insights.
- Translate category ambition into clear, scalable strategic choices across markets.
- Portfolio & Innovation Leadership
- Shape the ARTD portfolio strategy, including brand roles, innovation pipelines, and expansion priorities.
- Define a focused, high-impact innovation agenda aligned with category growth and system capabilities.
- Ensure portfolio decisions are scalable, differentiated, and economically viable across markets.
- Partner with global and OU teams to align on portfolio direction and innovation priorities.
- Growth & Commercial Agenda
- Own the end-to-end growth framework for ARTD, linking category strategy to tangible volume, revenue, and profit delivery.
- Define the critical commercial levers (RGM, channel strategy, occasions, cold availability, etc.) required to win in-market.
- Shape joint business planning frameworks with bottlers, ensuring alignment on priorities and targets.
- Drive focus on top market execution, ensuring resources and capabilities are concentrated where ARTD can win.
- Marketing Leadership & Execution Excellence
- Define the integrated marketing approach for ARTD across Europe (brand building + commercial activation).
- Drive DME investment frameworks, ensuring effectiveness, efficiency, and clear ROI.
- Champion modern, demand-led marketing models (e.g., social-first, influencer, occasion-based).
- Ensure consistent brand expression while enabling local market relevance.
- System Orchestration & Network Leadership
- Act as a system integrator, aligning Marketing, Commercial, Finance, Insights, and Operations around a single growth agenda.
- Influence and mobilize country leaders, bottlers, and cross-functional teams to deliver integrated execution.
- Build capability across the network, elevating ARTD expertise and ways of working.
- Lead cross-market routines, ensuring best practice sharing and rapid scaling of what works.
- Governance, Risk & Compliance
- Ensure strict adherence to alcohol marketing regulations, brand safety standards, and responsible marketing practices.
- Partner with Legal, Public Affairs, and technical teams to ensure compliant innovation and activation.
- Proactively manage reputational and regulatory risks across European markets.
Qualifications & Experience
- Bachelor's degree required; preferred fields include Marketing, Business Administration, Economics, or related discipline.
- 10-15+ years of experience across marketing, commercial, or general management roles.
- Strong experience in alcohol beverages, ARTD, or adjacent categories preferred.
- Proven track record in category building, portfolio strategy, and multi-market growth delivery.
- Strong commercial acumen with ability to translate strategy into P&L impact.
- Demonstrated ability to operate and influence in a networked organization across multiple stakeholders.
- Experience working in complex, multi-market, regulated environments.
- Experience working with strategic partners, alliances, or joint business models.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Senior Director, ARTD Europe employer: Coca-cola
Coca-Cola is an exceptional employer that champions inclusivity and continuous learning, fostering a vibrant work culture where employees are empowered to innovate and grow. With a strong focus on collaboration and strategic alignment, particularly in the dynamic London market, employees benefit from competitive compensation, comprehensive benefits, and opportunities for professional development within a globally recognised brand. Join us to be part of a purpose-driven team that values curiosity, agility, and making a meaningful impact.
