At a Glance
- Tasks: Lead innovative retail media strategies and drive performance across multiple markets.
- Company: Join Coca-Cola, a diverse and inclusive employer committed to making a difference.
- Benefits: Enjoy a supportive culture, competitive salary, and opportunities for continuous learning.
- Other info: Work in a dynamic environment with a focus on collaboration and creativity.
- Why this job: Be at the forefront of retail media evolution and make a real impact on brand growth.
- Qualifications: 10-12 years in retail media with strong leadership and negotiation skills.
The predicted salary is between 80000 - 100000 £ per year.
This job is with Coca-Cola, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Job Overview: The Retail Media, Performance, Social Commerce Media Director is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape & excel in performance media. This role sits at the intersection of Integrated Marketing Experience (IMX) and Commercial/Customer teams, turning audience insights into high-converting execution. You will be an advocate for 'Total Commerce', looking beyond retail media into how retail and performance insights & data can be used to inform mid-to-upper funnel strategy. You will lead the orchestration of European & multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.
- Media principles & partnerships: Develop & lead Europe retail media strategy. Recommend channel & platform commitments to markets, tracking investment and performance against KPIs. Establish clear roadmaps & tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.
- Commercial Integration: Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth. Converting commercial implications into media decisions and KPIs.
- Ecosystem Governance & performance: Own the 'stack' required to operate at scale, including data clean rooms, ad tech, and measurement frameworks. Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled. Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.
- Cross-Functional Leadership: Act as the primary interface between senior teams to ensure retail media is integrated properly & complimentary to local market. Work closely with Creative, Data, and Measurement teams to establish routines, community management to all.
- Transformation & best-practice scaling: Develop successful pilots and operationalize them in market, translate complex data into actionable enhancements and recommendations. Align and design the experimentation agenda. Identify and scale best practices from other Operating Units, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.
Qualifications & Experience: 10-12 years of experience in Retail Media, performance, social commerce roles, with increasing leadership responsibility. Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest). Significant experience working with media agencies and holding groups. Proven ability to negotiate large-scale, end-to-end solutions with partners. Deep understanding of the 'bottler' or 'franchise' commercial model and how media impacts the value chain. Strong communication, collaboration, and problem-solving skills. Ability to operate effectively in Agile, cross functional IMX teams.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: June 6, 2026
Retail Media, performance, social commerce Media Director employer: Coca-cola
Coca-Cola is an exceptional employer that champions inclusivity and continuous growth, making it a vibrant place to work in London. With a strong focus on employee development, a culture that values curiosity and empowerment, and a commitment to responsible marketing, employees are encouraged to thrive both personally and professionally. The company's dedication to innovation in the Retail Media landscape offers unique opportunities for impactful contributions and collaboration across diverse teams.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media, performance, social commerce Media Director
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching Coca-Cola's culture and values. Show how you embody their key behaviours like being curious and inclusive – it’ll make you stand out!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Retail Media role. Keep it concise and focus on your achievements that relate to performance media.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Retail Media, performance, social commerce Media Director
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to work with Coca-Cola and how you can contribute to their inclusive culture.
Tailor Your CV:Make sure your CV is tailored to the job description. Highlight your experience in retail media and performance, and don’t forget to mention any relevant skills that align with Coca-Cola's key behaviours like being curious and agile.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Use it to connect your past experiences with the responsibilities of the Media Director role. Be sure to express how you embody the values of inclusivity and growth that Coca-Cola stands for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
How to prepare for a job interview at Coca-cola
✨Know Your Stuff
Make sure you brush up on your knowledge of Retail Media Networks and performance media. Familiarise yourself with key players like Amazon and Meta, and be ready to discuss how these platforms can drive brand equity and conversion.
✨Show Your Collaborative Spirit
Coca-Cola values teamwork, so be prepared to share examples of how you've successfully worked in cross-functional teams. Highlight your experience in integrating media strategies with commercial goals and how you’ve collaborated with creative and data teams.
✨Embrace the Growth Mindset
Demonstrate your curiosity and willingness to learn. Share instances where you've adapted to new challenges or technologies in the media landscape. This shows that you align with Coca-Cola's culture of continuous improvement and innovation.
✨Be Data-Driven
Since the role involves turning audience insights into actionable strategies, come equipped with examples of how you've used data to inform your decisions. Discuss any experience you have with measurement frameworks and how they’ve impacted your previous campaigns.
