At a Glance
- Tasks: Lead retail media strategy and drive performance across multiple markets.
- Company: Join Coca-Cola, a global leader with a rich history and inclusive culture.
- Benefits: Competitive salary, growth opportunities, and a focus on continuous learning.
- Other info: Collaborative culture that values curiosity, empowerment, and agility.
- Why this job: Shape the future of retail media and make a real impact in a dynamic environment.
- Qualifications: 10-12 years in retail media with strong leadership and negotiation skills.
The predicted salary is between 80000 - 100000 £ per year.
Reports to: Senior Director, Media, Social & Influencers
The Retail Media, Performance, Social Commerce Media Director is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape & excel in performance media. This role sits at the intersection of Integrated Marketing Experience (IMX) and Commercial/Customer teams, turning audience insights into high-converting execution. You will be an advocate for ‘Total Commerce’, looking beyond retail media into how retail and performance insights & data can be used to inform mid-to-upper funnel strategy. You will lead the orchestration of European & multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.
- Media principles & partnerships: Develop & lead Europe retail media strategy. Recommend channel & platform commitments to markets, tracking investment and performance against KPIs. Establish clear roadmaps & tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.
- Commercial Integration: Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth. Converting commercial implications into media decisions and KPIs.
- Ecosystem Governance & performance: Own the ‘stack’ to operate at scale, including data clean rooms, ad tech, and measurement frameworks. Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled. Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.
- Cross-Functional Leadership: Act as the primary interface between senior teams to ensure retail media is integrated properly & complimentary to local market. Work closely with Creative, Data, and Measurement teams to establish routines, community management to all.
- Transformation & best-practice scaling: Develop successful pilots and operationalize them in market, translate complex data into actionable enhancements and recommendations. Align and design the experimentation agenda. Identify and scale best practices from other Operating Units, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.
Qualifications & Experience: 10-12 years of experience in Retail Media, performance, social commerce roles, with increasing leadership responsibility. Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest). Significant experience working with media agencies and holding groups. Proven ability to negotiate large-scale, end-to-end solutions with partners. Deep understanding of the 'bottler' or 'franchise' commercial model and how media impacts the value chain. Strong communication, collaboration, and problem-solving skills. Ability to operate effectively in Agile, cross functional IMX teams.
Skills: Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Strategy, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: June 6, 2026
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Retail Media, performance, social commerce Media Director in London employer: Coca-cola
Coca-Cola is an exceptional employer, offering a dynamic work environment in London that fosters inclusivity and continuous learning. With a strong focus on employee growth and development, the company encourages its team members to embrace a curious and empowered mindset while collaborating across functions to drive innovation in the Retail Media landscape. Employees benefit from a culture that values agility and creativity, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media, performance, social commerce Media Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your achievements in retail media and performance marketing. This will not only demonstrate your skills but also give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its media strategies. Be ready to discuss how you can contribute to their goals, especially in areas like audience insights and commercial integration. Tailor your responses to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team and culture.
We think you need these skills to ace Retail Media, performance, social commerce Media Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Retail Media, Performance, Social Commerce Media Director role. Highlight your relevant experience and skills that align with the job description, especially your expertise in RMNs and performance media.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've driven brand equity and conversion in previous roles. Numbers and results speak volumes, so include metrics where possible.
Be Authentic:Let your personality shine through in your application. We value authenticity, so don’t be afraid to share your passion for retail media and how you can contribute to our growth culture. A genuine voice can make a big difference!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Coca-cola
✨Know Your RMN Inside Out
Make sure you’re well-versed in Retail Media Networks, especially platforms like Amazon and Criteo. Brush up on how these networks operate and their impact on performance media. This knowledge will help you demonstrate your expertise and show that you can lead the retail media strategy effectively.
✨Showcase Your Cross-Functional Skills
Highlight your experience working with various teams, such as Creative, Data, and Measurement. Be ready to discuss how you’ve successfully integrated media strategies across different functions. This will prove you can act as a bridge between departments and drive collaboration.
✨Prepare for Data-Driven Discussions
Since this role involves turning audience insights into actionable strategies, be prepared to discuss how you’ve used data to inform decisions in past roles. Bring examples of how you’ve translated complex data into successful media campaigns or business growth.
✨Demonstrate Your Negotiation Prowess
Given the importance of negotiating large-scale solutions with partners, come equipped with examples of successful negotiations you've led. Discuss the strategies you employed and the outcomes achieved, showcasing your ability to drive value through partnerships.
