At a Glance
- Tasks: Lead media strategy and partnerships to drive brand growth in retail media.
- Company: Join Coca-Cola, a global leader with a rich history and inclusive culture.
- Benefits: Competitive salary, performance incentives, and comprehensive benefits package.
- Other info: Dynamic work environment focused on continuous learning and growth.
- Why this job: Shape the future of retail media and make a real impact on brand success.
- Qualifications: 7-10 years in media or digital advertising with strong leadership skills.
The predicted salary is between 60000 - 80000 € per year.
Organisation: IMX
Team: Media, Social & Influencers
Reports to: Senior Director, Media, Social & Influencers
Job Overview: The Media Director of performance & retail media is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape & excel in performance media. This role sits at the intersection of IMX and Commercial/Customer teams, turning audience insights into high-converting execution. You will be an advocate for ‘Total Commerce’, looking beyond retail media into how retail and performance insights & data can be used to inform mid-to-upper funnel strategy. You will lead the orchestration of European & multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.
Media principles & partnerships:
- Develop & lead EU retail media strategy.
- Recommend channel & platform commitments to markets, tracking investment and performance against KPIs.
- Establish clear roadmaps & tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.
Commercial Integration:
- Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth.
- Converting commercial implications into media decisions and KPIs.
Ecosystem Governance & performance:
- Own the ‘stack’ to operate at scale, including data clean rooms, ad tech, and measurement frameworks.
- Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled.
- Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.
Cross-Functional Leadership:
- Act as the primary interface between MLT, IMX Leads, GMs & customer & Commercial teams to ensure retail media is integrated properly & complimentary to local market.
- Collaborate with E2E CX strategy teams, CCL, frontline marketing and bottling teams to ensure best practice is adopted.
- Work closely with Creative, Data, and Measurement teams to establish routines, community management to all.
Transformation & best-practice scaling:
- Develop successful pilots and operationalize them in market.
- Translate complex data into actionable enhancements and recommendations.
- Align and design the experimentation agenda.
- Identify and scale best practices from other OUs, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.
Qualifications & Experience:
- 7–10 years of experience in media, digital advertising, or performance marketing roles, with increasing leadership responsibility.
- Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest).
- Significant experience working with media agencies and holding groups.
- Proven ability to negotiate large-scale, end-to-end solutions with partners.
- Deep understanding of the 'bottler' or 'franchise' commercial model and how media impacts the value chain.
- Strong communication, collaboration, and problem-solving skills.
- Ability to operate effectively in Agile, cross functional IMX teams.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Director, Media in London employer: Coca-cola
Coca-Cola is an exceptional employer, offering a dynamic work environment in London that fosters inclusivity and continuous learning. With a strong focus on employee growth, the company encourages innovation and collaboration across teams, ensuring that every voice is heard and valued. Employees benefit from competitive compensation packages, including performance-based incentives, and are part of a culture that prioritises both personal and professional development, making it a rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Media in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the media and advertising space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of retail media networks and performance marketing. Whether it’s a blog post, a video, or even a LinkedIn article, let your insights shine. This not only builds your personal brand but also attracts potential employers.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their media strategies, and come armed with questions that show you’re genuinely interested. Practice your answers to common interview questions, especially those related to cross-functional leadership and commercial integration.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re proactive and really keen on joining the team. Let’s get you that Director, Media role!
We think you need these skills to ace Director, Media in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Media role. Highlight your experience in media, digital advertising, and performance marketing, and show how it aligns with our goals at StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to quantify your success in driving brand equity and conversion.
Be Authentic:Let your personality shine through in your application. We value authenticity and want to see who you are beyond your professional experience. Share your passion for media and how you can contribute to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter family!
How to prepare for a job interview at Coca-cola
✨Know Your Media Landscape
Before the interview, dive deep into the Retail Media Network (RMN) landscape. Familiarise yourself with key players like Amazon and Meta, and understand how they impact performance media. This knowledge will help you speak confidently about strategies and insights during your interview.
✨Showcase Your Leadership Experience
With 7-10 years of experience required, be ready to discuss specific examples where you've led teams or projects. Highlight your ability to negotiate large-scale solutions and how you've driven results in previous roles. This will demonstrate your readiness for a Director position.
✨Connect the Dots
Prepare to explain how retail media connects to commercial KPIs and business growth. Think about how you've previously turned audience insights into actionable strategies. Being able to articulate this connection will show your understanding of the role's responsibilities.
✨Emphasise Collaboration Skills
This role requires cross-functional leadership, so be prepared to discuss how you've successfully collaborated with different teams. Share examples of how you've worked with creative, data, and measurement teams to achieve common goals, showcasing your ability to integrate diverse perspectives.
