At a Glance
- Tasks: Lead marketing strategies for the ARTD business across Europe and drive impactful execution.
- Company: Join Coca-Cola, a global leader with a rich history and inclusive culture.
- Benefits: Competitive salary, annual incentives, and comprehensive benefits package.
- Other info: Embrace a growth mindset and thrive in a collaborative, agile workplace.
- Why this job: Make a real impact in a dynamic environment while driving brand growth and innovation.
- Qualifications: 8-12 years of marketing experience, preferably in alcohol beverages or related fields.
The predicted salary is between 75000 - 115000 £ per year.
The Director, Marketing (ARTD) is responsible for accelerating the ARTD business across Europe by translating category strategy into focused, high-impact execution, with a strong emphasis on top priority markets. Operating within a networked system, this role partners closely with countries, bottlers, and cross-functional teams to deploy scalable growth models, ensuring consistent delivery against category priorities. Working under the direction of the Senior Director, the role ensures strong alignment between portfolio priorities, commercial levers, and in-market execution, while contributing to the overall growth, brand strength, and long-term value creation of the ARTD category.
What You’ll Do for Us
- Category Strategy Deployment
- Support the implementation of ARTD category strategy across Europe, ensuring clarity and focus on priority markets.
- Translate strategic direction into practical execution plans and market playbooks.
- Help define and apply market archetypes, supporting prioritization of resources and initiatives.
- Identify growth opportunities and feed insights back into category strategy refinement.
- Portfolio & Innovation Execution
- Execute the ARTD portfolio agenda, ensuring clear brand roles and priorities across markets.
- Drive delivery of the innovation pipeline, supporting launches and scaling across priority markets.
- Partner with markets and bottlers to ensure consistent, high-quality execution of innovation.
- Monitor performance and recommend portfolio and pipeline adjustments based on market results.
- Growth & Commercial Activation
- Translate category priorities into clear commercial activation frameworks for markets and bottlers.
- Support definition and deployment of key commercial levers (RGM, channel focus, availability, occasions).
- Drive joint business planning execution with markets, ensuring alignment to targets and priorities.
- Focus on winning in top ARTD markets, ensuring strong execution discipline and delivery.
- Marketing Execution Excellence
- Support delivery of the integrated marketing approach across ARTD brands.
- Drive effective deployment of DME investments, ensuring alignment with brand and commercial priorities.
- Champion best-in-class activation models, including social-first and occasion-based marketing.
- Ensure consistency of brand execution, while enabling relevant local adaptations.
- System Collaboration & Capability Building
- Partner closely with country teams, bottlers, and cross-functional stakeholders to drive aligned execution.
- Contribute to cross-market routines, sharing best practices and driving adoption of what works.
- Support capability building across markets, strengthening ARTD marketing and commercial execution skills.
- Act as a key connector across the system, ensuring clarity, alignment, and pace.
- Governance, Risk & Compliance
- Ensure adherence to alcohol marketing regulations, brand safety standards, and responsible marketing practices.
- Partner with Legal, Public Affairs, and technical teams to ensure compliant execution of initiatives.
- Monitor and flag execution and reputational risks across markets.
Qualifications & Experience
- Bachelor’s degree required; preferred fields include Marketing, Business Administration, Economics, or related discipline.
- 8–12 years of experience across marketing, commercial, or related roles.
- Experience in alcohol beverages, ARTD, or adjacent categories preferred.
- Proven track record in driving in-market execution and delivering growth in multi-market environments.
- Strong commercial acumen with ability to translate strategy into action.
- Demonstrated ability to work across a networked system and influence multiple stakeholders.
- Experience working in complex, multi-market, regulated environments.
Travel Requirements
Approximately 10–15% travel across Europe.
Skills
- Alteryx
- Branding
- Channels Strategy
- Conversion Rate
- Customer Data
- Customer Engagement
- Customer Insights
- Demand Generation
- Digital Advertising
- Google Analytics
- Key Performance Indicators (KPI)
- Leadership
- Marketing Campaigns
- Marketing Insights
- Marketing Strategies
- Market Segmentation
- Media Buying
- Microsoft Office
- Microsoft Power Business Intelligence (BI)
- Product Commercialization
- Sales Channel Development
- Social Media
- Strategy Development
- Structured Query Language (SQL)
- Tableau (Software)
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: July 11, 2026
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Director, Marketing (ARTD) in London employer: Coca-cola
Coca-Cola is an exceptional employer, particularly for the Director, Marketing (ARTD) role in London, where you will be at the forefront of driving growth and innovation across Europe. Our inclusive culture fosters continuous learning and collaboration, empowering employees to thrive while contributing to our purpose of refreshing the world. With competitive benefits, a strong emphasis on personal and professional development, and a commitment to excellence in execution, Coca-Cola offers a rewarding environment for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Marketing (ARTD) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coca-cola and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coca-cola are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coca-cola on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coca-cola. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Marketing (ARTD) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coca-cola. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coca-cola:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coca-cola’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coca-cola
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coca-cola will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coca-cola, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
