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- Tasks: Lead consumer insights strategy and drive brand growth through innovative insights.
- Company: Join Coca-Cola, a global leader in iconic brands and innovation.
- Benefits: Enjoy a dynamic work culture with opportunities for growth and learning.
- Other info: Collaborate globally and thrive in a diverse, inclusive environment.
- Why this job: Make a real impact by shaping marketing strategies with consumer insights.
- Qualifications: 10+ years in insights or related fields; strong leadership and communication skills required.
The predicted salary is between 80000 - 100000 £ per year.
Location: Europe Flexible Locations
Reports To: Director, Portfolio & Insights
Role Purpose
At The Coca-Cola Company, insights power growth. The Director, Insights supports the Insights agenda for a specific category within the Europe Operating Unit. Working with the Senior Director, this role will support the generation and activation of consumer, shopper, and category insights. This role is responsible for delivering consumer and category insights to support brand strategy, innovation, and activation for category teams in Europe Operating Unit. The leader is a strategic thought partner on the category to Marketing & Commercial teams ensuring consumer insights are embedded end-to-end across strategy, innovation, creative development, and portfolio choices, while maintaining strong connectivity with the EOU and Global Insights networks.
What You’ll Do for Us
- Lead the Consumer Insights Strategy & Leadership: Support development and implementation of the Category Insights learning plan in alignment with Global Portfolio and Insights and Category networks. Drive the category Insights learning plan, comprising future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding. Apply qualitative, quantitative, and observational methods to uncover consumer truths.
- Translate Consumer Understanding into Business Guidance: Act as the single point of accountability in the category for consumer insights, ensuring consistency in global frameworks while keeping them locally relevant to the EU OU. Dares to be the Insights (consumer) voice to each of our stakeholders focusing on Business questions, leveraging the value of the human narrative vs just focusing on numbers and pure marketing research. Turn human motivations, barriers, and behaviors into actionable recommendations for marketing, commercial, and innovation teams. Influence decisions on portfolio strategy, execution priorities, media focus, and recruitment strategies through insight-driven narratives.
- Bring Analytical Excellence and Next-Gen Insight Capabilities: Support the definition and lead category marketing performance analytics focusing on enabling brand growth. Integrate multiple data sources—syndicated, shopper, bottler, first-party digital, and proprietary research—to deliver coherent, holistic insights. Apply next-gen insight capabilities leveraging AI/ML models, predictive analytics, behavioral science, and digital intelligence to translate signals into actionable business opportunities. Leverage digital ethnography, social listening, sentiment AI, and cultural intelligence to detect emerging behaviors and whitespace opportunities.
- Brand & Innovation Insights Activation: Provide insights leadership across key marketing processes: Lead innovation opportunity identification, concept development, product and packaging assessment, consumer co-creation and New Product Launch Tracking. Develop insights for creative territories; support creative briefing, development, validation, and optimization. Ensure insights activation that influences senior marketing and commercial decision-makers.
- Lead, Inspire, and Build Capability: Drive a culture of curiosity and learning across the system, acting as the clear, influential voice of the consumer and shopper to marketing and commercial leadership.
- Network & People Leadership: Contribute to the EU OU Category Insights Network and Global OU Human Insights network by sharing learnings, deploying best practices and sometimes leading charter learning plans. Manage, coach, and develop the Director and Senior Manager, Insights ensuring clarity of priorities, capability development and engagement. Drive a winning culture with inspired, engaged, focused and empowered associates.
Qualifications & Experience
- Bachelor’s degree.
- 10+ years of experience in Consumer & Shopper Insights, Market Research & Analytics, Category Management or related field; Marketing or Innovation experience preferred.
- Proven ability to influence senior leaders and drive decisions across complex, matrixed, and multi-market organizations.
- Proven knowledge of key research tools and agile insight methodologies.
- Ability to design trend frameworks and facilitate workshops that convert insights into business solutions.
- Expertise in Brand Health Tracking, shopper/HHP data, and proprietary research platforms plus future-back human insights, scenario planning, and understanding cultural and behavioral trends.
- Strong ability to translate complex research into clear business implications and strategic recommendations.
- Strong people leadership capabilities with a track record of building and inspiring diverse teams.
- Excellent communication and storytelling skills, including experience engaging C-suite stakeholders.
- Ability to operate calmly and decisively in high-pressure or ambiguous environments (e.g., contract negotiations, business reviews).
- Fact-based, structured communication and strong influencing capabilities.
What We Can Do For You
- Iconic & Innovative Brands: Work with a portfolio of 250+ global and local brands, continuously expanding through innovation.
- Expansive & Diverse Customers: Engage with a wide range of customers across multiple channels and moments.
- Critical Experiences: Operate within a global, cross-functional network that drives transformational results.
- Growth Culture: Thrive in a learning-driven, action-oriented environment that empowers curiosity and human insight.
Confidentiality Notice: This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.
Skills: Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model.
Location(s): United Kingdom
City/Cities: London
Travel Required: 0% - 25%
Relocation Provided: No
Job Posting End Date: May 11, 2026
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Director, Insights in London employer: Coca-cola
Contact Detail:
Coca-cola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Insights in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and recent news. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've used insights to drive decisions in past roles. This will demonstrate your ability to translate consumer understanding into actionable business guidance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director, Insights in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Insights role. Highlight your experience in consumer insights and how it aligns with the job description. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills: Since this role involves influencing senior leaders, it's crucial to demonstrate your storytelling abilities. Use examples from your past experiences to illustrate how you've turned insights into actionable business strategies. Let us see your narrative skills shine!
Be Data-Driven: We love numbers, but we also appreciate the human side of insights. Make sure to include any relevant quantitative and qualitative research methods you've used. Show us how you've integrated data to drive decisions and influence marketing strategies.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. Plus, it shows you're keen on joining our team at Coca-Cola!
How to prepare for a job interview at Coca-cola
✨Know Your Insights
Before the interview, dive deep into consumer and category insights relevant to The Coca-Cola Company. Familiarise yourself with recent trends, shopper behaviours, and how these insights can influence brand strategy. This will not only show your expertise but also demonstrate your genuine interest in the role.
✨Prepare Your Storytelling Skills
As a Director of Insights, you'll need to translate complex data into compelling narratives. Practice articulating your past experiences where you've successfully influenced decisions using insights. Use the STAR method (Situation, Task, Action, Result) to structure your stories clearly and effectively.
✨Showcase Analytical Excellence
Be ready to discuss specific analytical tools and methodologies you’ve used in previous roles. Highlight your experience with AI/ML models, predictive analytics, and how you've integrated various data sources to derive actionable insights. This will showcase your technical prowess and strategic thinking.
✨Engage with Curiosity
During the interview, embody the curious mindset that The Coca-Cola Company values. Ask insightful questions about their current challenges and opportunities in the insights space. This not only shows your enthusiasm but also positions you as a proactive candidate who is eager to contribute from day one.