At a Glance
- Tasks: Lead influencer marketing strategies across Europe for a globally recognised brand.
- Company: Join Coca-Cola, a leader in the beverage industry with a rich history.
- Benefits: Work with world-class leaders, enjoy a creative culture, and develop your skills.
- Other info: Embrace a growth mindset in an inclusive culture focused on continuous learning.
- Why this job: Make a real impact on brand storytelling and social advocacy in a dynamic environment.
- Qualifications: 8-12 years in influencer marketing or digital roles; strong strategic and communication skills.
The predicted salary is between 80000 - 100000 € per year.
Reports To: Senior Director, Influencers – Europe
Role Overview: The Director of Influencer Marketing – Europe is responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca‑Cola Company’s brand portfolio in Europe. This role plays a critical part in advancing our regional social transformation—ensuring influencer and social marketing programs are culturally relevant, performance‑driven, and integrated across paid, owned, and earned ecosystems. Reporting to the Senior Director, this role serves as a regional strategy leader and executional owner, translating global and European priorities into scalable frameworks, regional programs & execution across markets. The Director partners closely with Brand, Integrated Marketing (IMX), Media, Commercial, Data & Insights, and agency teams to elevate influencer and creator marketing as a core driver of brand relevance, advocacy, and growth. Establishing a vision, with the ability to work hands‑on with markets and agencies to execute—balancing strategic leadership with operational rigor to deliver measurable impact at scale.
Key Responsibilities
- Co-lead Influencer & Social Strategy Delivery: Lead the development and delivery of Europe’s influencer and social advocacy strategy in alignment with global and regional marketing priorities working closely with the social team, content team and media teams. Translate high‑level strategic direction into clear regional roadmaps, frameworks, and playbooks that enable strong local execution. Partner with media, platform, and agency stakeholders (e.g., Meta, TikTok, Google) to optimize influencer and social investment and accelerate performance. Act as a key regional stakeholder to align plans across brands, countries, bottlers, and IMX functions. Stay ahead of trends, platform evolution, and creator ecosystem innovations to ensure competitive advantage and relevance.
- Drive High‑Quality Social & Influencer Execution & Transformation: Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance. Lead the development of regional influencer programs, creator partnerships, and advocacy models that can scale across diverse European markets. Guide local teams and agencies in building social‑first, culturally resonant approaches grounded in audience insight and platform dynamics. Enable strong editorial strategy, activity planning, and campaign calendars across paid, owned, and earned channels. Support markets in testing new platforms, formats, creators, and emerging social behaviours.
- Champion Social‑First Creativity & Integration: Champion influencer and social‑first creativity that strengthens brand storytelling and amplifies broader campaigns. Partner with social, creative, media, PR, and production agencies to deliver best‑in‑class content and innovative executions. Ensure influencer and social strategies work seamlessly within the broader media and integrated marketing ecosystem.
- Measurement, Insights & Optimization: Co-Lead regional implementation of measurement frameworks for influencer and social activities, aligned with Senior Director guidance. Track and assess performance across engagement, advocacy, and contribution to brand objectives. Use analytics, social listening, and test‑and‑learn methods to deliver high level insights for future consideration & investment decisions. Support consistent reporting and learning loops across markets.
- Cultural Intelligence & Audience Insights: Apply cultural, community, and platform insights to inform strategic and creative decisions. Translate social listening and influencer insights into actionable recommendations for brand, IMX, and Commercial partners. Ensure regional influencer strategies reflect deep understanding of European audiences while allowing for local nuance.
- People, Partnership & Cross‑Functional Leadership: Help shape a high‑performing regional social and influencer team, fostering collaboration, accountability, and continuous learning. Partner closely with Brand, IMX, Media, PACS, Commercial, Legal, and Data & Insights teams to ensure fully integrated planning and execution. Build strong working relationships with local markets, bottlers, and agency partners to drive consistency and impact.
- Build Distinctive & Responsible Brand Voices: Support the development of distinctive brand voices across social and influencer ecosystems, aligned with global brand strategy. Ensure governance, brand safety, reputation management, and responsible influencer practices are embedded in all activities.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
- 8-12+ years of experience in social media, influencer marketing, digital or integrated marketing roles.
- Strong experience leading multi‑market influencer and social programs, either in FMCG, consumer brands, or agency environments.
- Deep understanding of social platforms, creator ecosystems, content strategy, and performance measurement.
- Proven ability to lead agencies, and influence cross‑functionally within matrixed organizations.
- Data‑driven mindset with strong strategic thinking and cultural curiosity.
- Excellent communication, collaboration, and stakeholder management skills.
What We Can Do For You:
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: June 2, 2026
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviours – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Director, Influencer Marketing EU in London employer: Coca-cola
Coca-Cola is an exceptional employer, offering the opportunity to work with one of the most iconic brands in the world while fostering a creative and inclusive culture. Employees benefit from exposure to world-class leaders and a commitment to continuous learning, ensuring personal and professional growth. Located in London, this role allows for collaboration with diverse teams and agencies, driving impactful influencer marketing strategies that resonate across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Influencer Marketing EU in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in influencer marketing. This is your chance to showcase your creativity and strategic thinking, so make it pop and keep it relevant to the role you're after.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand voice and recent campaigns. This will help you tailor your responses and show that you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly. So, hit that apply button and let’s get the conversation started!
We think you need these skills to ace Director, Influencer Marketing EU in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Influencer Marketing role. Highlight your experience in influencer marketing and how it aligns with our goals at StudySmarter. We want to see how you can bring your unique flair to our team!
Showcase Your Creativity:This role is all about creativity and innovation. Don’t be shy! Share examples of past campaigns or projects where you’ve led influencer strategies. We love seeing how you think outside the box and drive brand storytelling.
Be Data-Driven:We’re looking for someone who can back up their strategies with data. Include any metrics or insights from previous roles that demonstrate your ability to measure success and optimise campaigns. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Coca-cola
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends in Europe. Familiarise yourself with key players, emerging platforms, and successful campaigns. This knowledge will not only impress your interviewers but also show that you’re proactive and passionate about the industry.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would translate high-level strategies into actionable plans. Think of examples from your past experience where you successfully led multi-market influencer programmes. Be ready to explain your thought process and how you measure success in these initiatives.
✨Demonstrate Cultural Intelligence
Coca-Cola values cultural relevance, so be prepared to discuss how you would apply cultural insights to influencer strategies. Share examples of how you've tailored campaigns to resonate with diverse audiences, highlighting your understanding of local nuances across European markets.
✨Build Relationships and Collaborate
This role requires strong cross-functional leadership. Be ready to talk about how you’ve built relationships with various stakeholders in previous roles. Discuss your approach to collaboration and how you ensure alignment across teams to drive impactful influencer marketing strategies.
