At a Glance
- Tasks: Lead digital commerce strategy and drive growth through data-driven decision making.
- Company: Join Coca-Cola, a global leader with a commitment to innovation and inclusivity.
- Benefits: Competitive salary, inclusive culture, and opportunities for continuous learning.
- Other info: Dynamic role with travel opportunities and a focus on collaboration.
- Why this job: Make a real impact in the digital space and shape the future of commerce.
- Qualifications: Senior experience in digital commerce and strong analytical skills required.
The Director, Digital Commerce is the enterprise leader responsible for accelerating digital commerce growth across the market through a unified, data driven system approach. This role owns the end-to-end Digital Commerce strategy and system performance, bringing together commercial leadership, platform economics, and advanced digital capabilities to win disproportionately across online grocery, quick-commerce, and Away From Home aggregator platforms.
A critical part of the remit is embedding data, analytics, and AI powered decision making into all elements of digital commerce: from demand forecasting and price/promo optimization to assortment, activation, and platform conversion. The role ensures the Company and the bottler operate from a shared, predictive, insight driven view of channel performance, enabling faster decisions, more precise interventions, and stronger ROI.
At market level, the Director serves as the orchestrator of the system’s digital agenda, aligning the Company and the bottler around shared priorities, joint performance management, and integrated action plans. The role is accountable for delivering predictable volume, revenue, share, and profit growth, stewarding Retail Media investment jointly with the bottler, and leading the definition and tracking of eRGM and eRED across digital subchannels.
As the organization’s digital commerce thought leader, the Director drives innovation, test-and-learn acceleration, and industry leading digital execution within the market and across the broader European network. The Director Digital Commerce will work closely together with the Europe Digital Commerce Network in development of digital toolkits and shoptimised assets.
What You’ll Do for Us
- Own the Digital Commerce Strategy, System Alignment & Decision Rights
- Lead the Digital Commerce strategy & execution, uniting the Company and bottler in the market behind shared digital growth ambitions and a single integrated plan.
- Lead tradeoff and investment decision making for Digital Commerce within system guardrails, including portfolio, OBPPC, activation, media (including Retail Media), and platform partnership priorities.
- Act as the digital commerce voice with cross functional leaders (Marketing, RGM, Operation and Finance), ensuring digital is embedded in all commercial decisions.
- Drive System Performance, KPIs and Predictable Results
- Own channel system performance for Digital Commerce, with clear accountability for volume, revenue, share, transactions, and profit delivery in line with BP targets.
- Establish and lead data driven business routines focused on root causes, decisions, and next actions—moving beyond reporting into insight driven action.
- Partner with the bottler in the market on joint business planning for digital channels, ensuring strong execution, commercial outcomes, and measurable ROI.
- Lead eRGM, eRED, Platform Economics & Portfolio Performance
- Lead the development and continuous optimization of eRGM across all digital subchannels, ensuring pack-price architecture, promo strategy, and customer economics deliver profitable, sustained growth.
- Define and track eRED for key customers and platforms, ensuring a balanced approach to platform economics, customer value creation, and system returns.
- Drive portfolio and activation performance across digital platforms, ensuring excellent execution on assortment, visibility, conversion, and basket expansion.
- Lead Retail Media Strategy & Investment (with the bottler)
- Co-lead the Retail Media strategy, planning, and investment approach in partnership with the bottler, ensuring coherent system choices and strong ROI.
- Clarify and guide the role of IMX and Digital Commerce in joint decision making for Retail Media, ensuring alignment on strategy, measurement, and investment governance.
- Ensure Retail Media contributes meaningfully to conversion, shopper engagement, and platform growth, with clear KPIs and accountability.
- Accelerate Digital Growth Through Data, Analytics & Innovation
- Embed advanced analytics, AI, and data driven decision making into all Digital Commerce routines, including forecasting, pricing, promo, assortment, and conversion modeling.
- Lead digital test-and-learn initiatives, incubating new partnerships, pilots, and growth models; scale proven innovations rapidly across the market and the EU network.
- Serve as the senior digital commerce expert for the market, contributing to EU network forums and capability building.
- System Leadership & External Influence
- Build strong senior relationships with the bottler locally and key digital customers (retailers, aggregators, ecommerce partners), ensuring joint value creation and long-term growth.
- Represent the Company externally on digital commerce topics, shaping industry dialogue, platform partnerships, and digital retail evolution.
- Role model enterprise leadership, collaboration, speed, and accountability across the network.
Experience & Capabilities
- Senior experience in Digital Commerce, eCommerce, Omnichannel, or Platform based roles.
- Proven track record of using AI, data science, and advanced analytics to drive business results.
- Strong understanding of aggregators and digital platform economics (online grocery, quick-commerce, AFH delivery).
- Experience leading system or cross company partnerships, influencing senior stakeholders and driving integrated execution without direct authority.
- Strong commercial, RGM, shopper, and financial acumen with proven delivery of profitable growth.
- Executive presence with strong communication, strategic thinking, and performance management discipline.
- Local market experience.
Travel
Up to 20–25%.
Skills: Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: August 28, 2026
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Director, Digital Commerce in London employer: Coca-cola
Coca-Cola is an exceptional employer that champions inclusivity and continuous learning, fostering a vibrant work culture where employees are empowered to innovate and grow. With a strong focus on collaboration and strategic alignment, particularly in the dynamic London market, employees benefit from competitive compensation, comprehensive benefits, and opportunities for professional development within a globally recognised brand. Join us to be part of a purpose-driven team that values curiosity, agility, and making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Digital Commerce in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Coca-cola are looking for when hiring for a Director, Digital Commerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Coca-cola for the Director, Digital Commerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Coca-cola as a Director, Digital Commerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Coca-cola’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Director, Digital Commerce.
We think you need these skills to ace Director, Digital Commerce in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Coca-cola, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Coca-cola's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Coca-cola. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Coca-cola
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Coca-cola uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Coca-cola. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
