Director, Creative CCTM in London

The Creative Director Coca Cola Trademark (CCTM) is responsible for bringing the CCTM brands to life in Europe through world-class creativity, culture-shaping experiences, and breakthrough consumer engagement. The Creative Director will play a critical role in contributing to the brands creative agenda in Europe, and also leading selected global campaigns, by collaborating closely with an extensive network of stakeholders: brand teams, Shopper, Digital, Insights, agencies and global partners. This role sits at the intersection of creativity, culture, strategy and brand leadership and is responsible for leading end-to-end brand experiences and campaigns across more than 40 markets. It requires a leader who can blend creative craft, cultural awareness, digital fluency, and collaboration.

Creative Strategy Leadership

• Lead the creative ambition for CCTM brands across Europe, ensuring creative platforms, communications, and experiences reflect consumer insights, cultural trends, and commercial priorities.
• Act as the primary creative partner for European CCTM brand teams, helping define idea territories and bring brand strategies to life through compelling storytelling and modern creative expression.
• Own and evolve the articulation of brand narratives across the full consumer journey.
• Ensure consistent application of brand standards while enabling local relevance and cultural resonance at scale.
• Serve as the key European creative point of contact with Global creative teams.

Creative Development & Agency Partnership

• Develop clear, inspiring, and strategically grounded creative briefs in collaboration with European and Global stakeholders.
• Lead and challenge agency partners through the creative development process to deliver high-quality, distinctive, and digitally forward work.
• Encourage experimentation with new creative formats, content models, and culturally relevant storytelling approaches to keep Stills brands fresh and competitive.

Cross-Functional & Network Collaboration

• Partner closely with IMX, Design, Media, Digital, Shopper, Insights, and FLA teams to ensure creative integration across the full consumer and customer journey.
• Act as a collaborative bridge between Global, European, and local teams to ensure strategic alignment and creative coherence.
• Facilitate sharing of learnings, creative benchmarks, and innovation across markets to raise the overall creative bar.

European Amplification & Local Market Enablement

• Translate and amplify Global Creative Ideas and European Core Platforms into scalable, flexible frameworks that markets can adapt effectively.
• Partner with markets to ensure creative work is adapted with cultural intelligence.
• Codify and maintain European creative guidance, toolkits, and best practices for Stills brands across touchpoints.

Creative Performance & Continuous Improvement

• Evaluate creative work using pre-testing, in-market performance data, and post-campaign analysis.
• Leverage data, analytics, and audience insight tools to inform creative choices and optimize full-funnel impact.

Capability Building (without direct reports)

• Act as a European creative capability leader for CCTM brands—uplifting creative craft, briefing quality, cultural relevance, and storytelling effectiveness across the network.
• Mentor and coach European and market partners on creative principles, modern content practices, and brand storytelling.
• Help foster a strong, connected creative community across European markets, Global teams, and agency partners.

Qualifications & Requirements

• Bachelor’s degree required; degree in Marketing, Creative Strategy, Communications, Design, or related field preferred.
• 10–12+ years of experience in creative strategy, brand storytelling, content development, integrated marketing, or creative agency leadership.
• Proven ability to develop and steward end-to-end creative strategies and scalable creative platforms across multiple markets.
• Strong understanding of consumer insight, culture, digital behaviours, social storytelling, and emerging creative formats.
• Experience working closely with world-class creative agencies and multi-market stakeholders.
• Demonstrated ability to influence and collaborate across brand, IMX, commercial, and bottler organizations in a matrixed environment.
• Excellent communication, storytelling, and conceptual thinking skills.
• Ability to operate effectively in a fast-paced, complex, and culturally diverse European environment.
• Passion for culture, creativity, and innovation.
• FMCG or beverage experience preferred but not required.

What We Can Do For You

• European Creative Leadership: Shape the creative direction and consumer relevance of a key brand portfolio across one of the Company’s most dynamic regions.
• Creative Impact & Autonomy: Opportunity to influence high-visibility brand work, push creative boundaries, and experiment with modern storytelling approaches.
• Networked Collaboration: Work at the center of a highly connected European and Global creative ecosystem.
• World-Class Resources: Access leading agencies, creative partners, tools, and best practices from across The Coca-Cola Company.

Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: June 6, 2026

Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviours – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.