At a Glance
- Tasks: Lead the transformation of the Away From Home business with innovative strategies and data-driven insights.
- Company: Join Coca-Cola, a global leader committed to refreshing the world and making a difference.
- Benefits: Enjoy a competitive salary, inclusive culture, and opportunities for continuous learning and growth.
- Other info: Be part of a thriving culture that values curiosity, empowerment, and inclusivity.
- Why this job: Make a real impact by driving commercial excellence and leveraging cutting-edge technology in a dynamic environment.
- Qualifications: Strong retail channel expertise and proven leadership in data-driven transformation.
The predicted salary is between 80000 - 100000 £ per year.
The AFH Commercial & Operations Lead is the enterprise co-ordinator responsible for transforming and accelerating the Away From Home business in the market through a unified, insight‑driven, and execution‑focused system approach. This role executes the end‑to‑end AFH strategic agenda and ensures the Company and the bottler operate against a single, fully aligned 360 Integrated Activation (360IA) plan that drives availability, incidence, outlet penetration, equipment productivity, and profitable growth across all AFH segments.
A core part of the mandate is leading commercial execution excellence, accelerating the AFH system capabilities to predictive, insight-led, and value-driven models that materially improve availability, incidence, and cooler performance. This role also leads the development of a customer segmented equipment strategy for AFH and partners with bottlers to ensure disciplined systemwide implementation.
The Lead is fully accountable for owning AFH channel performance, jointly setting and governing system KBIs, and leading mitigation and acceleration actions to meet BP volume, revenue, and share targets. As the orchestrator of the AFH system reporting into the Senior Director, the Lead integrates data, analytics, and AI across planning, execution, and performance routines—driving a modern, consistent, and future ready operating model that unlocks sustainable growth across the AFH ecosystem.
What You’ll Do for Us
- Drive AFH Strategy, 360IA & System Alignment
- Input the creation of ABP and long range AFH strategies, translating them into integrated roadmaps that connect portfolio, RGM, media, equipment, RTM, and in outlet activation across all AFH segments.
- Lead high impact strategic initiatives, including RTM design, recruitment channel expansion, category development, omnichannel execution, and data driven customer planning tailored for the AFH ecosystem.
- Act as the senior system integrator and influencer, aligning GM, Marketing, RGM, Finance, Digital, bottler, and key customers behind a unified AFH growth agenda.
- Drive AFH Commercial Execution Excellence
- Lead commercial execution excellence for the AFH business in the market, accelerating system capabilities to predictive, insight-led, and value-driven models to grow availability, incidence, and Coolers/10k performance.
- Lead the development of a segmented equipment (cooler, vending, fountain and others) strategy, ensuring systemwide implementation with bottlers to maximize coverage, productivity, and outlet penetration.
- Embed RGM, financial modelling, and scenario planning into AFH decisions to optimize price pack architecture, customer profitability, and margin delivery.
- Track AFH Channel Performance & System KPIs
- Own system AFH channel performance, jointly setting and monitoring system performance KBIs and leading mitigation and acceleration actions to deliver BP volume, revenue, and share targets.
- Govern AFH performance routines, ensuring they are insight driven, action oriented, and forward looking rather than reporting led.
- Maintain a predictive view of the competitive, channel, and regulatory environment using data and insights to proactively shape system responses.
- Lead Data, Digital & AI Enabled Transformation
- Embed data, analytics, and AI across the AFH operating model, improving forecasting, outlet segmentation, equipment deployment, activation effectiveness, and execution quality.
- Leverage advanced analytics and AI to identify incremental revenue, margin, and execution opportunities across brands, packs, consumption occasions, and customer types.
- Champion a test–learn–scale culture, accelerating adoption of digital tools and analytics across the Company–bottler AFH system.
Experience & Capabilities
- Strong retail channel expertise, AFH preferred, with deep understanding of customer needs, RTM models, and execution levers. Skills developed on either the supplier or buyer side.
- Robust commercial, RGM, and financial skills, with experience using modelling and scenario planning to drive profitable, insight‑led decisions.
- Proven leadership in data‑, digital‑ and AI‑enabled transformation, embedding predictive analytics and digital tools into AFH planning, execution, and performance management.
- Demonstrated system leadership, influencing senior stakeholders across Company, bottler, and customer organizations to drive integrated end‑to‑end execution.
- Strategic and execution‑focused leader, able to translate strategy into predictable, high‑quality in‑market delivery.
- Exceptional communication and stakeholder management, with strong executive presence.
- In‑market experience preferred; franchise system or matrix leadership experience is beneficial.
Travel
Up to 25%.
Skills: Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: July 29, 2026
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
AFH Commercial and Operations Lead in London employer: Coca-cola
Coca-Cola is an exceptional employer that champions inclusivity and continuous learning, fostering a vibrant work culture where employees are empowered to innovate and grow. With a strong focus on collaboration and strategic alignment, particularly in the dynamic London market, employees benefit from competitive compensation, comprehensive benefits, and opportunities for professional development within a globally recognised brand. Join us to be part of a purpose-driven team that values curiosity, agility, and making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land AFH Commercial and Operations Lead in London
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We think you need these skills to ace AFH Commercial and Operations Lead in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Coca-cola, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Coca-cola
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Coca-cola’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
