At a Glance
- Tasks: Lead media strategy and partnerships to drive brand growth in a dynamic retail landscape.
- Company: Join Coca-Cola, a global leader committed to inclusivity and innovation.
- Benefits: Competitive salary, performance incentives, and comprehensive benefits package.
- Other info: Be part of a culture that values curiosity, empowerment, and continuous learning.
- Why this job: Make a real impact in a role that blends creativity with data-driven strategies.
- Qualifications: 7-10 years in media or digital marketing with strong leadership skills.
The predicted salary is between 80000 - 100000 € per year.
This job is with Coca-Cola, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Organisation: IMX Team: Media, Social & Influencers
Job Overview:
The Media Director of performance & retail media is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape & excel in performance media. This role sits at the intersection of IMX and Commercial/Customer teams, turning audience insights into high-converting execution. You will be an advocate for 'Total Commerce', looking beyond retail media into how retail and performance insights & data can be used to inform mid-to-upper funnel strategy. You will lead the orchestration of European & multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.
Media principles & partnerships:
- Develop & lead EU retail media strategy.
- Recommend channel & platform commitments to markets, tracking investment and performance against KPIs.
- Establish clear roadmaps & tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.
Commercial Integration:
- Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth.
- Converting commercial implications into media decisions and KPIs.
Ecosystem Governance & performance:
- Own the 'stack' required to operate at scale, including data clean rooms, ad tech, and measurement frameworks.
- Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled.
- Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.
Cross-Functional Leadership:
- Act as the primary interface between MLT, IMX Leads, GMs & customer & Commercial teams to ensure retail media is integrated properly & complimentary to local market.
- Collaborate with E2E CX strategy teams, CCL, frontline marketing and bottling teams to ensure best practice is adopted.
- Work closely with Creative, Data, and Measurement teams to establish routines, community management to all.
Transformation & best-practice scaling:
- Develop successful pilots and operationalize them in market.
- Translate complex data into actionable enhancements and recommendations.
- Align and design the experimentation agenda.
- Identify and scale best practices from other OUs, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.
Qualifications & Experience:
- 7-10 years of experience in media, digital advertising, or performance marketing roles, with increasing leadership responsibility.
- Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest).
- Significant experience working with media agencies and holding groups.
- Proven ability to negotiate large-scale, end-to-end solutions with partners.
- Deep understanding of the 'bottler' or 'franchise' commercial model and how media impacts the value chain.
- Strong communication, collaboration, and problem-solving skills.
- Ability to operate effectively in Agile, cross functional IMX teams.
Location(s): United Kingdom
City/Cities: London
Travel Required: 0% - 25%
Relocation Provided: No
Job Posting End Date: May 22, 2026
Director, Media employer: Coca-cola
Coca-Cola is an exceptional employer that champions inclusivity and continuous growth, making it a fantastic place for professionals seeking meaningful careers. With a strong focus on employee development, a vibrant work culture that values curiosity and collaboration, and competitive benefits, including a generous annual incentive scheme, Coca-Cola empowers its employees to thrive in the dynamic London market. Join us to be part of a legacy that has been refreshing the world for over 130 years while making a positive impact.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Media
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to Coca-Cola. Use LinkedIn to connect and engage with them. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching Coca-Cola's culture and values. Understand their focus on inclusivity and growth mindset. Tailor your responses to show how you embody these traits and can contribute to their mission.
✨Tip Number 3
Showcase your expertise! Bring examples of your past work that align with the role's requirements. Whether it's media strategies or performance marketing, having tangible results to discuss will set you apart.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the Coca-Cola team and ready to make an impact.
We think you need these skills to ace Director, Media
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to work with Coca-Cola and contribute to their inclusive culture.
Tailor Your CV:Make sure to customise your CV to highlight relevant experience that aligns with the job description. We love seeing how your skills in media and performance marketing can directly benefit Coca-Cola's goals.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your achievements and experiences are easy to read and understand. Avoid jargon unless it’s industry-specific!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Coca-cola
✨Know Your Media Landscape
Before the interview, dive deep into the current trends in retail media networks and performance marketing. Familiarise yourself with key players like Amazon and Meta, and be ready to discuss how these platforms can drive brand equity and conversion.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience in cross-functional teams. Coca-Cola values collaboration, so be ready to share how you've successfully led projects that required input from various departments.
✨Emphasise Inclusivity and Growth Mindset
Coca-Cola is all about nurturing an inclusive culture. Be prepared to discuss how you embody inclusivity in your work and how you approach challenges with a growth mindset. Share specific instances where you’ve learned from setbacks.
✨Connect Data to Strategy
Since the role involves turning audience insights into actionable strategies, come equipped with examples of how you've used data to inform media decisions. Discuss any frameworks or measurement tools you've implemented to track performance against KPIs.
