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- Tasks: Lead consumer insights strategy and drive impactful marketing decisions.
- Company: Join Coca-Cola, a global leader committed to inclusivity and innovation.
- Benefits: Work with iconic brands and enjoy a growth-oriented culture.
- Other info: Flexible location with opportunities for professional development and networking.
- Why this job: Make a real difference by shaping brand strategies with consumer insights.
- Qualifications: 10+ years in insights or market research; strong leadership and communication skills.
The predicted salary is between 80000 - 100000 £ per year.
This job is with Coca-Cola, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Location: Europe Flexible Locations
Reports To: Director, Portfolio & Insights
Role Purpose
At The Coca-Cola Company, insights power growth. The Director, Insights supports the Insights agenda for a specific category within the Europe Operating Unit. Working with the Senior Director, this role will support the generation and activation of consumer, shopper, and category insights. This role is responsible for delivering consumer and category insights to support brand strategy, innovation, and activation for category teams in Europe Operating Unit. The leader is a strategic thought partner on the category to Marketing & Commercial teams ensuring consumer insights are embedded end-to-end across strategy, innovation, creative development, and portfolio choices, while maintaining strong connectivity with the EOU and Global Insights networks.
What You'll Do for Us
- Lead the Consumer Insights Strategy & Leadership: Support development and implementation of the Category Insights learning plan in alignment with Global Portfolio and Insights and Category networks. Drive the category Insights learning plan, comprising future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding. Apply qualitative, quantitative, and observational methods to uncover consumer truths.
- Translate Consumer Understanding into Business Guidance: Act as the single point of accountability in the category for consumer insights, ensuring consistency in global frameworks while keeping them locally relevant to the EU OU. Dares to be Insights (consumer) voice to each of our stakeholders focusing on Business questions, leveraging the value of the human narrative vs just focusing on numbers and pure marketing research. Turn human motivations, barriers, and behaviors into actionable recommendations for marketing, commercial, and innovation teams. Influence decisions on portfolio strategy, execution priorities, media focus, and recruitment strategies through insight-driven narratives.
- Bring Analytical Excellence and Next-Gen Insight Capabilities: Support the definition and lead category marketing performance analytics focusing on enabling brand growth. Integrate multiple data sources-syndicated, shopper, bottler, first-party digital, and proprietary research-to deliver coherent, holistic insights. Apply next-gen insight capabilities leveraging AI/ML models, predictive analytics, behavioral science, and digital intelligence to translate signals into actionable business opportunities. Leverage digital ethnography, social listening, sentiment AI, and cultural intelligence to detect emerging behaviors and whitespace opportunities.
- Brand & Innovation Insights Activation: Provide insights leadership across key marketing processes: Lead innovation opportunity identification, concept development, product and packaging assessment, consumer co-creation and New Product Launch Tracking. Develop insights for creative territories; support creative briefing, development, validation, and optimization. Ensure insights activation that influences senior marketing and commercial decision-makers.
- Lead, Inspire, and Build Capability: Drive a culture of curiosity and learning across the system, acting as the clear, influential voice of the consumer and shopper to marketing and commercial leadership.
- Network & People Leadership: Contribute to the EU OU Category Insights Network and Global OU Human Insights network by sharing learnings, deploying best practices and sometimes leading charter learning plans. Manage, coach, and develop the Director and Senior Manager, Insights ensuring clarity of priorities, capability development and engagement. Drive a winning culture with inspired, engaged, focused and empowered associates.
Qualifications & Experience
Bachelor's degree required. 10+ years of experience in Consumer & Shopper Insights, Market Research & Analytics, Category Management or related field; Marketing or Innovation experience preferred. Proven ability to influence senior leaders and drive decisions across complex, matrixed, and multi-market organizations. Proven knowledge of key research tools and agile insight methodologies. Ability to design trend frameworks and facilitate workshops that convert insights into business solutions. Expertise in Brand Health Tracking, shopper/HHP data, and proprietary research platforms plus future-back human insights, scenario planning, and understanding cultural and behavioral trends. Strong ability to translate complex research into clear business implications and strategic recommendations. Strong people leadership capabilities with a track record of building and inspiring diverse teams. Excellent communication and storytelling skills, including experience engaging C-suite stakeholders. Ability to operate calmly and decisively in high-pressure or ambiguous environments (e.g., contract negotiations, business reviews). Fact-based, structured communication and strong influencing capabilities.
What We Can Do For You
- Iconic & Innovative Brands: Work with a portfolio of 250+ global and local brands, continuously expanding through innovation.
- Expansive & Diverse Customers: Engage with a wide range of customers across multiple channels and moments.
- Critical Experiences: Operate within a global, cross-functional network that drives transformational results.
- Growth Culture: Thrive in a learning-driven, action-oriented environment that empowers curiosity and human insight.
Confidentiality Notice: This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.
Director, Insights employer: Coca-cola
Contact Detail:
Coca-cola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Insights
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Coca-Cola on LinkedIn. Ask them about their experiences and any tips they might have for landing the Director, Insights role. Personal connections can give you an edge!
✨Tip Number 2
Prepare for the interview by diving deep into Coca-Cola's culture and values. Familiarise yourself with their growth mindset and inclusive practices. Show them how your insights can align with their mission to refresh the world!
✨Tip Number 3
Practice storytelling! You’ll need to convey complex insights in a clear and engaging way. Use real-life examples from your past experiences to demonstrate how you've turned consumer insights into actionable strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Coca-Cola team and ready to contribute to their inclusive culture.
We think you need these skills to ace Director, Insights
Some tips for your application 🫡
Show Your Curiosity: When writing your application, let your curiosity shine through! Share examples of how you've explored consumer insights in the past and how that has shaped your approach. We love seeing candidates who are eager to learn and grow.
Be Inclusive: Make sure your application reflects an inclusive mindset. Highlight experiences where you've worked with diverse teams or engaged with various consumer segments. At StudySmarter, we value inclusivity and want to see how you can contribute to our culture.
Tell a Story: Use storytelling to convey your insights and experiences. Instead of just listing your skills, weave them into a narrative that showcases your journey and how it aligns with the role. We appreciate a good story that connects the dots!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you're serious about joining our team at StudySmarter.
How to prepare for a job interview at Coca-cola
✨Understand the Company Culture
Before your interview, dive deep into Coca-Cola's purpose and growth culture. Familiarise yourself with their key behaviours: curious, empowered, inclusive, and agile. Think about how you can embody these traits in your responses and demonstrate your alignment with their values.
✨Showcase Your Insights Expertise
Prepare to discuss your experience in consumer and shopper insights. Be ready to share specific examples of how you've turned insights into actionable business strategies. Highlight your familiarity with qualitative and quantitative methods, as well as any innovative tools you've used in your previous roles.
✨Communicate Clearly and Confidently
Coca-Cola values strong communication skills, especially when engaging with senior stakeholders. Practice articulating your thoughts clearly and confidently. Use storytelling techniques to make your insights relatable and impactful, ensuring you connect with your interviewers on a personal level.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and decision-making skills. Think of past experiences where you faced challenges in high-pressure situations. Prepare to explain your thought process and how you navigated those scenarios, showcasing your analytical thinking and leadership capabilities.