At a Glance
- Tasks: Lead influencer marketing strategies for Coca-Cola across Europe and drive impactful social campaigns.
- Company: Join Coca-Cola, a global leader committed to inclusivity and innovation.
- Benefits: Work with iconic brands, gain exposure to industry leaders, and thrive in a creative culture.
- Other info: Dynamic role with opportunities for growth and collaboration across diverse teams.
- Why this job: Make a difference with a brand that refreshes the world and embraces diversity.
- Qualifications: 8-12 years in influencer marketing; strong strategic and communication skills required.
The predicted salary is between 80000 - 100000 € per year.
This job is with Coca-Cola, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Role Overview:
The Director of Influencer Marketing - Europe is responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca‑Cola Company's brand portfolio in Europe. This role plays a critical part in advancing our regional social transformation-ensuring influencer and social marketing programs are culturally relevant, performance‑driven, and integrated across paid, owned, and earned ecosystems. Reporting to the Senior Director, this role serves as a regional strategy leader and executional owner, translating global and European priorities into scalable frameworks, regional programs & execution across markets. The Director partners closely with Brand, Integrated Marketing (IMX), Media, Commercial, Data & Insights, and agency teams to elevate influencer and creator marketing as a core driver of brand relevance, advocacy, and growth.
Key Responsibilities:
- Co-lead Influencer & Social Strategy Delivery
- Drive High‑Quality Social & Influencer Execution & transformation
- Champion Social‑First Creativity & Integration
- Measurement, Insights & Optimization
- Cultural Intelligence & Audience Insights
- People, Partnership & Cross‑Functional Leadership
- Build Distinctive & Responsible Brand Voices
Qualifications & Experience:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.
- 8-12+ years of experience in social media, influencer marketing, digital or integrated marketing roles.
- Strong experience leading multi‑market influencer and social programs, either in FMCG, consumer brands, or agency environments.
- Deep understanding of social platforms, creator ecosystems, content strategy, and performance measurement.
- Proven ability to lead agencies, and influence cross‑functionally within matrixed organizations.
- Data‑driven mindset with strong strategic thinking and cultural curiosity.
- Excellent communication, collaboration, and stakeholder management skills.
What We Can Do For You:
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: June 2, 2026
Director, Influencer Marketing EU employer: Coca-cola
Coca-Cola is an exceptional employer that champions inclusivity and fosters a vibrant work culture, making it an ideal place for professionals seeking meaningful careers. With a commitment to continuous learning and growth, employees are empowered to innovate and collaborate across diverse teams, all while working on iconic brands that resonate globally. Located in London, this role offers unique exposure to world-class leaders and the opportunity to shape impactful marketing strategies in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Influencer Marketing EU
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Coca-Cola. Use platforms like LinkedIn to connect and engage with influencers and professionals who can give you insights or even refer you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from Coca-Cola, be ready to share your ideas on influencer marketing. Think about how you can bring fresh, culturally relevant strategies to the table that align with their brand.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in social media and influencer marketing. Being able to discuss current trends and how they could impact Coca-Cola’s strategy will show you're not just knowledgeable but also passionate about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Coca-Cola team and are willing to follow their process.
We think you need these skills to ace Director, Influencer Marketing EU
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for influencer marketing shine through! We want to see how your passion aligns with Coca-Cola's purpose and growth culture. Make it personal and relatable!
Tailor Your Experience:Don’t just list your past roles; connect the dots! Highlight how your experience in social media and influencer marketing directly relates to the responsibilities of the Director role. We love seeing how you can bring your unique skills to the table.
Be Authentic:Coca-Cola values inclusivity and authenticity, so be yourself in your application. Share your story and how your background and experiences have shaped your approach to marketing. We appreciate genuine voices!
Follow the Application Process:Make sure to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining the team!
How to prepare for a job interview at Coca-cola
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends, especially in Europe. Familiarise yourself with key players, emerging platforms, and successful campaigns. This will not only show your passion for the role but also your proactive approach to staying ahead in the industry.
✨Emphasise Cultural Relevance
Coca-Cola values cultural intelligence, so be prepared to discuss how you can create influencer strategies that resonate with diverse European audiences. Share examples from your past experiences where you successfully tailored campaigns to local cultures and communities.
✨Showcase Your Data-Driven Mindset
Highlight your experience with analytics and performance measurement during the interview. Be ready to discuss how you've used data to inform your influencer marketing strategies and how you plan to implement measurement frameworks at Coca-Cola to track success.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Prepare to share specific examples of how you've effectively collaborated with different departments, such as media, creative, and commercial teams, to deliver integrated marketing campaigns that drive brand growth.
