At a Glance
- Tasks: Lead brand management for UEFA EURO 2028, executing impactful marketing strategies.
- Company: Join Coca-Cola, a global leader in refreshing the world and making a difference.
- Benefits: Competitive salary, development opportunities, and a chance to shape major brand experiences.
- Other info: Work in an inclusive culture that values curiosity, empowerment, and continuous learning.
- Why this job: Be part of a dynamic team driving brand relevance in a major market.
- Qualifications: 6-8 years in brand management, strong project management, and collaboration skills required.
The predicted salary is between 60750 - 74250 £ per year.
This role is a Fixed Term Contract until August 2028.
Role Purpose
The Senior Manager, Brand Management, EURO2028, plays a critical role in delivering high quality brand execution for the Great Britain and Ireland (GB&I) host markets. As part of a fast-paced frontline marketing team, this role focuses on local activation, execution of EURO2028 charter, and end-to-end delivery of brand initiatives across channels and consumer occasions. The role requires a resourceful, analytical, and hands-on marketer who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the GB&I local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence. This role is ideal for a marketer who can bring together consumer insight, activation discipline, and cross functional leadership to drive business results and brand relevance.
What You’ll Do for Us
- Brand Execution & Market Activation
- Assess local consumer opportunities using research, insight, and market performance data.
- Develop and execute activation plans across paid, owned, and earned channels.
- Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and customer specific programs.
- Ensure that all brand touchpoints are consistent with brand identity, positioning, and communication principles.
- Operational Brand Management
- Lead end to end execution cycles, managing timelines, approvals, budgets, and delivery of assets.
- Partner with cross functional teams to ensure full alignment and integration of brand plans within the GB&I operating ecosystem.
- Cross Functional Collaboration
- Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.
- Provide clear briefs and direction to agencies (creative, digital, experiential) to ensure high quality output.
- Collaborate with IMX and Media teams to drive effective amplification and integrated communications.
- Insights, Analysis & Performance
- Monitor brand performance across KPIs including NR, GP, brand health, distribution, penetration, and campaign effectiveness.
- Use insights to identify opportunities, refine ongoing activity, and guide future planning.
- Lead post campaign and postlaunch evaluations to build learning loops and strengthen future execution.
- Leadership & Ways of Working
- Operate with autonomy, delivering complex workstreams, and making executional decisions within established frameworks.
- Role model agility, creativity, discipline, and structured problem solving in a resource constrained environment.
- Provide informal coaching and direction to junior project contributors or cross functional partners.
- Uphold operational excellence, attention to detail, and accountability across all brand activities.
Qualifications & Requirements
- Bachelor’s degree required.
- 6–8 years of experience in brand management or marketing activation (end to end project delivery).
- Strong understanding of consumer insights, brand development, and multi‑channel activation.
- Ability to interpret data, research, and insights to inform execution choices.
- Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.
- Excellent project management capabilities and ability to manage multiple workstreams simultaneously.
- Excellent communication, influencing, and stakeholder management skills.
- Experience working in fast paced, matrixed environments with multiple stakeholders.
- Self-starter with entrepreneurial mindset and strong problem-solving abilities.
- Experience working across cross functional and cross geographical teams preferred.
What We Can Do for You
- Opportunity to shape and execute meaningful brand experiences in a major market.
- Exposure to key stakeholders across the GB&I business and bottler system.
- Ability to experiment, iterate, and deliver impact in a learning driven, agile environment.
- Development opportunities across the European network through brand, IMX, and commercial collaboration.
Travel Requirements
Local role, very limited travel is required.
Skills
- Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design.
Location(s)
United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: September 22, 2026
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we're making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We're glad you've chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.
The Coca-Cola global business system is composed of The Coca-Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.
UEFA EURO 2028 Senior Manager, Brand Management employer: Coca-Cola HBC
Coca-Cola HBC is an exceptional employer that prioritises employee development and a collaborative work culture, making it an ideal place for those looking to grow in the manufacturing sector. With a focus on safety and quality, employees benefit from comprehensive training programs and mentorship opportunities, all while working in the vibrant Island of Ireland region, known for its rich culture and community spirit.
StudySmarter Expert Advice🤫
We think this is how you could land UEFA EURO 2028 Senior Manager, Brand Management
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coca-Cola HBC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coca-Cola HBC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coca-Cola HBC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace UEFA EURO 2028 Senior Manager, Brand Management
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coca-Cola HBC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coca-Cola HBC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coca-Cola HBC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coca-Cola HBC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coca-Cola HBC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coca-Cola HBC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
