At a Glance
- Tasks: Lead consumer insights strategy and translate data into actionable business recommendations.
- Company: Join Coca-Cola, a global leader in refreshing beverages with iconic brands.
- Benefits: Competitive salary, annual incentives, and a culture of continuous learning.
- Other info: Dynamic work environment with opportunities for growth and collaboration across global teams.
- Why this job: Make a real impact by shaping brand strategies and innovations with consumer insights.
- Qualifications: 5-7 years in consumer insights or market research; strong analytical and communication skills.
The predicted salary is between 56300 - 74900 £ per year.
At The Coca-Cola Company, insights power growth. The Senior Manager, Insights supports the delivery of the Insights agenda for a specific category within the Europe Operating Unit. Working closely with the Senior Director, Insights, this role will support the generation and activation of consumer, shopper, and category insights. This role contributes to the delivery of consumer and category insights to support brand strategy, innovation, and activation for category teams in Europe Operating Unit. The Senior Manager, Insights embeds insights in the category across brand strategy, innovation, creative development, and portfolio choices, while maintaining strong connectivity with the EOU and Global Insights networks.
What You’ll Do for Us
- Lead the Consumer Insights Strategy & Leadership
- Support the development and implementation of the Category Insights learning plan in alignment with Global Portfolio and Insights and Category networks.
- Deliver the category Insights learning plan, comprising future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding.
- Translate Consumer Understanding into Business Guidance
- Support the Senior Director Insights as the single point of accountability in the category for consumer insights, ensuring consistency in global frameworks while keeping them locally relevant to the EU OU.
- Dare to be the Insights (consumer) voice to each of our stakeholders focusing on Business questions, leveraging the value of the human narrative vs just focusing on numbers and pure marketing research.
- Turn human motivations, barriers, and behaviors into actionable recommendations for marketing, commercial, and innovation teams.
- Bring Analytical Excellence and Next-Gen Insight Capabilities
- Support category marketing performance analytics focusing on enabling brand growth.
- Integrate multiple data sources—syndicated, shopper, bottler, first-party digital, and proprietary research to deliver coherent, holistic insights.
- Apply next-gen insight capabilities leveraging AI/ML models, predictive analytics, behavioral science, and digital intelligence to translate signals into actionable business opportunities.
- Leverage digital ethnography, social listening, sentiment AI, and cultural intelligence to detect emerging behaviors and whitespace opportunities.
- Brand & Innovation Insights Activation
- Provide insights leadership across key marketing processes: Support innovation opportunity identification, concept development, product and packaging assessment, consumer co-creation and New Product Launch Tracking.
- Support the development of insights for creative territories; support creative briefing, development, validation, and optimization.
- Ensure insights activation that influences senior marketing and commercial decision-makers.
- Lead, Inspire, and Build Capability
- Drive a culture of curiosity and learning across the system, acting as the clear, influential voice of the consumer and shopper to marketing teams.
- Network & People Leadership
- Contribute to the EU OU Category Insights Network and Global OU Human Insights network by sharing learnings, deploying best practices and sometimes leading charter learning plans.
- Drive a winning culture with inspired, engaged, focused and empowered associates.
Qualifications & Experience
- Bachelor’s degree required.
- 5 - 7+ years of experience in Consumer & Shopper Insights, Market Research & Analytics, Category Management or related field; Marketing or Innovation experience is a plus.
- Strong understanding of core research methodologies, including agile and innovative approaches.
- Ability to synthesize consumer, cultural, and market insights into clear recommendations for the business.
- Experience identifying emerging trends and applying frameworks or workshops to translate insights into opportunities.
- Strong analytical skills with the ability to turn complex data into compelling narratives.
- Strong communication and presentation skills; able to influence stakeholders across functions.
- Comfortable working in a fast-paced dynamic environment with shifting priorities.
- Collaborative mindset and ability to work effectively in a matrixed organization.
What We Can Do For You
- Iconic & Innovative Brands: Work with a portfolio of 250+ global and local brands, continuously expanding through innovation.
- Expansive & Diverse Customers: Engage with a wide range of customers across multiple channels and moments.
- Critical Experiences: Operate within a global, cross-functional network that drives transformational results.
- Growth Culture: Thrive in a learning-driven, action-oriented environment that empowers curiosity and human insight.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
Senior Manager, Insights employer: Coca-Cola HBC
Coca-Cola HBC is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of London. Employees benefit from competitive salaries, comprehensive benefits, and ample opportunities for professional growth, making it an ideal place for those looking to make a meaningful impact in the marketing field across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Insights
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coca-Cola HBC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coca-Cola HBC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coca-Cola HBC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coca-Cola HBC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Insights
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coca-Cola HBC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coca-Cola HBC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coca-Cola HBC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coca-Cola HBC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coca-Cola HBC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coca-Cola HBC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
