At a Glance
- Tasks: Lead retail media strategy and drive performance across multiple markets.
- Company: Join a dynamic team at the forefront of retail media innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Work in an agile environment with a focus on creativity and data-driven strategies.
- Why this job: Shape the future of commerce while collaborating with top brands and partners.
- Qualifications: 10-12 years in retail media with strong leadership and negotiation skills.
The predicted salary is between 80000 - 100000 £ per year.
Reports to: Senior Director, Media, Social & Influencers
Job Overview: Retail Media, Performance, Social Commerce Media Director is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape & excel in performance media. This role sits at the intersection of Integrated Marketing Experience (IMX) and Commercial/Customer teams, turning audience insights into high-converting execution. You will be an advocate for 'Total Commerce', looking beyond retail media into how retail and performance insights & data can be used to inform mid-to-upper funnel strategy. You will lead the orchestration of European & multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.
Responsibilities
- Media principles & partnerships: Develop & lead Europe retail media strategy. Recommend channel & platform commitments to markets, tracking investment and performance against KPIs. Establish clear roadmaps & tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.
- Commercial Integration: Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth. Converting commercial implications into media decisions and KPIs.
- Ecosystem Governance & performance: Own the 'stack' required to operate at scale, including data clean rooms, ad tech, and measurement frameworks. Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled. Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.
- Cross-Functional Leadership: Act as the primary interface between senior teams to ensure retail media is integrated properly & complimentary to local market. Work closely with Creative, Data, and Measurement teams to establish routines, community management to all.
- Transformation & best-practice scaling: Develop successful pilots and operationalize them in market, translate complex data into actionable enhancements and recommendations. Align and design the experimentation agenda. Identify and scale best practices from other Operating Units, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.
Qualifications & Experience
- 10-12 years of experience in Retail Media, performance, social commerce roles, with increasing leadership responsibility
- Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest)
- Significant experience working with media agencies and holding groups
- Proven ability to negotiate large-scale, end-to-end solutions with partners
- Deep understanding of the 'bottler' or 'franchise' commercial model and how media impacts the value chain
- Strong communication, collaboration, and problem-solving skills
- Ability to operate effectively in Agile, cross functional IMX teams
Key Competencies
- Agile
- AI Concepts
- Audience Engagement
- Brand Strategy
- Creative Strategies
- Data Insights
- Design
- Design Thinking
- Experimentation
- Ideas Generator
- Influencer Marketing
- Market Segmentation
- Negotiation
- Omnichannel Strategy
- Portfolio Strategies
- Revenue Growth Management
- Social Media
- Storytelling
- Sustainability
- User Experience (UX) Design
Location and Travel
- Location(s): United Kingdom
- City/Cities: London
- Travel Required: 00% - 25%
- Relocation Provided: No
- Job Posting End Date: June 6, 2026
Retail Media, performance, social commerce Media Director employer: Coca-Cola HBC
As a leading player in the Retail Media landscape, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and leadership within a dynamic team based in London. Our commitment to integrating cutting-edge media strategies with commercial success ensures that you will be at the forefront of industry advancements while enjoying a supportive and inclusive culture.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media, performance, social commerce Media Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements in retail media and performance marketing. This is your chance to shine and demonstrate how you can drive brand equity and conversion.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their approach to retail media. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success in the evolving RMN landscape.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us excel in performance media. Your next big opportunity could be just a click away!
We think you need these skills to ace Retail Media, performance, social commerce Media Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Retail Media, Performance, Social Commerce Media Director. Highlight your experience with RMNs and performance media, and don’t forget to showcase any leadership roles you've had in similar positions.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how your skills align with our needs. Talk about your experience with commercial integration and how you’ve successfully driven media investment in the past.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to lead and innovate in retail media. Use metrics where possible to show how your strategies have led to growth and success.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Coca-Cola HBC
✨Know Your RMN Inside Out
Make sure you’re well-versed in Retail Media Networks, especially platforms like Amazon and Meta. Brush up on their latest features and how they can drive performance media. This knowledge will help you demonstrate your expertise and show that you’re ready to hit the ground running.
✨Showcase Your Cross-Functional Skills
This role requires collaboration across various teams, so be prepared to discuss your experience working with creative, data, and measurement teams. Share specific examples of how you’ve successfully integrated different functions to achieve a common goal.
✨Prepare for Data-Driven Discussions
Since this position involves a lot of data analysis, come equipped with examples of how you've used data insights to inform media strategies. Be ready to talk about your experience with measurement frameworks and how you’ve turned complex data into actionable recommendations.
✨Demonstrate Your Negotiation Prowess
You’ll need to negotiate large-scale solutions with partners, so think of instances where you’ve successfully navigated negotiations. Highlight your approach and the outcomes, as this will showcase your ability to drive results in a competitive landscape.
