At a Glance
- Tasks: Lead media operations and optimise campaigns for iconic brands like Coca-Cola.
- Company: Join a global leader in refreshment and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Other info: Collaborative environment focused on continuous learning and innovation.
- Why this job: Make a real impact in media strategy and drive brand success.
- Qualifications: 7-10 years in media operations with strong analytical skills.
The predicted salary is between 60750 - 74250 £ per year.
Media is one of the most critical growth drivers within the IMX (integrated marketing experience) ecosystem — connecting our brands with consumers through culturally relevant, data driven, and commercially effective experiences across the full funnel. The Senior Manager, Media Operations plays a central role within the GB IMX team, supporting the planning, activation, governance, optimization, and operational excellence of media investments across the Coca-Cola portfolio. This role partners closely with Brand, Commercial, Strategy, Finance, agencies, platform partners, and bottling stakeholders to ensure media investments are effective, efficient, measurable, and future fit.
Key Responsibilities:
- Media Operations & Delivery: Support the Director, Media in the development and execution of media operations governance, workflows, and activation routines across the GB portfolio. Partner with Connections, Brand, Social, Commerce, and agency teams to ensure media plans are delivered accurately, efficiently, and on time across paid, owned, earned, and shared channels. Coordinate campaign setup, approvals, timelines, asset readiness, investment tracking, and operational delivery across multiple stakeholders and agencies. Maintain strong operational oversight of media plans and executions across TV, OOH, Audio, Digital, Programmatic, Social, Search, Retail Media, and emerging channels. Ensure operational compliance with Responsible Marketing Policy, data privacy, legal, finance, and SRA requirements.
- Media Investment & Performance Management: Manage and monitor media investment reporting across brands, including actual versus planned spend, invoice governance, PO approvals, buying order validation, and budget tracking in partnership with Finance and agencies. Oversee media investment accuracy, financial reconciliation, and audit support processes to ensure operational compliance and value delivery. Track and monitor media effectiveness KPIs, campaign delivery metrics, and operational performance indicators. Support post-campaign reporting and performance reviews, connecting media outputs to business and brand outcomes where possible. Identify optimization opportunities through data analysis, reporting dashboards, media tools, and performance diagnostics.
- Data, Tools & Agentic Ways of Working: Operate hands‑on within media dashboards, reporting systems, analytics tools, and workflow platforms to evaluate campaign performance, identify trends, and generate actionable insights. Leverage AI enabled tools, automation solutions, and emerging agentic workflows to improve operational efficiency, reporting quality, and decision making speed. Partner with agencies, platform partners, and internal teams to evolve media processes and integrate more advanced measurement, workflow automation, and intelligence capabilities. Support adoption of modern marketing tools and ways of working across the IMX ecosystem. Continuously evaluate opportunities to simplify workflows, reduce manual effort, and improve visibility through connected data and systems.
- Agency & Partner Management: Support day to day management of media agencies and external operational partners, ensuring delivery against agreed timelines, processes, KPIs, and governance requirements. Coordinate with platform and media partners to ensure access to innovation opportunities, beta products, testing frameworks, and operational best practices. Help establish clear operational rhythms, reporting structures, escalation processes, and performance routines across agency partners.
- Cross Functional Collaboration: Work closely with Social, Influencer, Experiential, PR, Commerce, and Brand teams to ensure media operations are integrated across the broader IMX agenda. Partner with Insights and Analytics teams to strengthen reporting frameworks, measurement capabilities, and data utilization. Support communication routines with bottling partners and key commercial stakeholders where required. Act as a collaborative operational lead across multiple stakeholders in a matrixed environment.
Key Success Criteria:
- 7–10+ years of experience across media operations, media planning, activation, digital media, or marketing operations.
- Strong understanding of the UK media landscape across traditional and digital channels.
- Experience working within media agencies, FMCG organizations, platform environments, or integrated marketing teams preferred.
- Experience managing media budgets, operational governance, invoicing, reporting, and campaign delivery processes.
- Hands‑on experience working with reporting tools, dashboards, digital platforms, analytics environments, or media technology systems.
Ways of Working:
- Strong analytical and operational mindset with excellent attention to detail.
- Comfortable working with complexity, ambiguity, and fast‑moving business priorities.
- Able to balance strategic understanding with hands‑on execution and operational delivery.
- Strong collaboration and stakeholder management skills within matrix organizations.
- Curious and adaptive mindset with interest in AI, automation, agentic workflows, and emerging marketing technologies.
Knowledge & Capability Requirements:
- Strong knowledge of media planning, activation, and campaign operations.
- Digital and performance media ecosystems.
- Media finance governance and budget tracking.
- Marketing analytics, dashboards, and reporting frameworks.
- Programmatic, paid social, search, and retail media environments.
- AI enabled marketing operations and workflow automation.
- Integrated marketing and IMX ways of working.
- Cross functional stakeholder and agency management.
- Advanced Excel and familiarity with visualization/reporting tools (e.g. Power BI, Tableau, platform dashboards) preferred.
Location(s): United Kingdom City/Cities: London Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: September 26, 2026.
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
Senior Manager, Media in London employer: Coca-Cola HBC
Coca-Cola HBC is an exceptional employer that prioritises employee development and a collaborative work culture, making it an ideal place for those looking to grow in the manufacturing sector. With a focus on safety and quality, employees benefit from comprehensive training programs and mentorship opportunities, all while working in the vibrant Island of Ireland region, known for its rich culture and community spirit.
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We think this is how you could land Senior Manager, Media in London
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We think you need these skills to ace Senior Manager, Media in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coca-Cola HBC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Demonstrate Your Understanding of Coca-Cola HBC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coca-Cola HBC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coca-Cola HBC
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