At a Glance
- Tasks: Lead brand management and execute impactful marketing strategies in a fast-paced environment.
- Company: Join a leading brand in the sparkling flavours market with a dynamic team.
- Benefits: Competitive salary, development opportunities, and a chance to shape brand experiences.
- Other info: Limited travel, with excellent career growth opportunities across Europe.
- Why this job: Make a real impact on brand relevance and consumer engagement in the GB market.
- Qualifications: 6-8 years in brand management, strong collaboration, and project management skills required.
The predicted salary is between 60000 - 80000 € per year.
The Senior Manager, Brand Management plays a critical role in delivering high quality brand execution for the GB market. As part of a fast paced frontline marketing team, this role focuses on local activation, adaptation of centrally developed plans, and end‑to‑end delivery of brand initiatives across channels and consumer occasions. The role requires a resourceful, analytical, and hands‑on marketer who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the GB local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence.
This role is ideal for a marketer who can bring together consumer insight, activation discipline, and cross functional leadership to drive business results and brand relevance.
What You’ll Do for Us
- Brand Execution & Market Activation: Assess local consumer opportunities using research, insight, and in‑market performance data. Develop and execute activation plans across paid, owned, and earned channels. Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and customer specific programs. Ensure all brand touchpoints are consistent with brand identity, positioning, and communication principles.
- Operational Brand Management: Localize and activate global and OU assets; adapt materials for GB needs while ensuring brand governance and compliance. Lead end‑to‑end execution cycles, managing timelines, approvals, budgets, and delivery of assets. Partner with cross‑functional teams to ensure full alignment and integration of brand plans within the GB operating ecosystem.
- Cross Functional Collaboration: Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels. Provide clear briefs and direction to agencies (creative, digital, experiential) to ensure high quality output. Collaborate with IMX and Media teams to drive effective amplification and integrated communications.
- Insights, Analysis & Performance: Monitor brand performance across KPIs including NR, GP, brand health, distribution, penetration, and campaign effectiveness. Use insights to identify opportunities, refine ongoing activity, and guide future planning. Lead post‑campaign and post‑launch evaluations to build learning loops and strengthen future execution.
- Leadership & Ways of Working: Operate with autonomy, delivering complex workstreams, and making executional decisions within established frameworks. Role‑model agility, creativity, discipline, and structured problem solving in a resource‑constrained environment. Provide informal coaching and direction to junior project contributors or cross‑functional partners. Uphold operational excellence, attention to detail, and accountability across all brand activities.
Qualifications & Requirements
- Bachelor’s degree required.
- 6–8 years of experience in brand management or marketing activation (end‑to‑end project delivery).
- Strong understanding of consumer insights, brand development, and multi‑channel activation.
- Ability to interpret data, research, and insights to inform execution choices.
- Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.
- Excellent project management capabilities and ability to manage multiple workstreams simultaneously.
- Excellent communication, influencing, and stakeholder management skills.
- Experience working in fast‑paced, matrixed environments with multiple stakeholders.
- Self‑starter with entrepreneurial mindset and strong problem‑solving abilities.
- Experience working across cross functional and cross‑geographical teams preferred.
What We Can Do for You
- Opportunity to shape and execute meaningful brand experiences in a major GB market.
- Exposure to key stakeholder across the GB business and bottler system.
- Ability to experiment, iterate, and deliver impact in a learning‑driven, agile environment.
- Development opportunities across the European network through brand, IMX, and commercial collaboration.
Travel Requirements: Local role, very limited travel is required (00% - 25%).
Location: United Kingdom, London.
Confidentiality Notice: This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.
Senior Manager, Brand Management, Sparkling Flavors in London employer: Coca-Cola HBC
As a Senior Manager in Brand Management at our London office, you will thrive in a dynamic and collaborative work culture that values creativity and innovation. We offer exceptional opportunities for professional growth within a supportive environment, where your contributions directly impact brand success in the GB market. Join us to shape meaningful brand experiences while enjoying the benefits of working in a fast-paced, agile setting with limited travel requirements.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Brand Management, Sparkling Flavors in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategies. Be ready to discuss how your experience aligns with their goals, especially in brand management and market activation. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your value and how you can contribute to their team. Keep it concise but impactful—think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Manager, Brand Management, Sparkling Flavors in London
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your enthusiasm for brand management shine through! We want to see how you connect with the role and the brand itself. Share specific examples of your past experiences that highlight your passion for brand execution and market activation.
Tailor Your Application:Make sure to customise your application to reflect the job description. Use keywords from the role to demonstrate that you understand what we're looking for. This shows us that you’re not just sending out generic applications but are genuinely interested in this position.
Highlight Your Collaboration Skills:Since this role involves working closely with various teams, it’s crucial to showcase your collaboration skills. Mention any cross-functional projects you've led or been a part of, and how you navigated different perspectives to achieve successful outcomes.
Keep It Clear and Concise:We appreciate clarity! Make sure your application is well-structured and easy to read. Avoid jargon and keep your sentences straightforward. This will help us quickly grasp your qualifications and fit for the role. Remember, less is often more!
How to prepare for a job interview at Coca-Cola HBC
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand how they resonate with the GB market and be ready to discuss how you can enhance brand execution and activation.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used consumer insights and performance data in past roles. Bring examples of how your analytical approach led to successful brand initiatives, and how you can apply that to the role.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams like Commercial, RGM, and Insights. Share specific examples of how you’ve successfully collaborated to deliver cohesive brand plans and ensure alignment across channels.
✨Prepare for Project Management Questions
Expect questions about managing timelines, budgets, and approvals. Have a few stories ready that illustrate your project management skills, especially in fast-paced environments, to show you can handle the complexities of this role.
