At a Glance
- Tasks: Lead global marketing strategies and drive growth in the hydration category.
- Company: Join Coca-Cola, a leader in refreshing the world with innovative products.
- Benefits: Competitive salary, comprehensive benefits, and opportunities for professional growth.
- Other info: Inclusive culture focused on empowerment, curiosity, and continuous learning.
- Why this job: Make a real impact on global brand strategies and consumer engagement.
- Qualifications: 15+ years in marketing leadership with strong analytical and creative skills.
The predicted salary is between 120000 - 150000 £ per year.
Overview
The Coca-Cola Company seeks a marketing and business leader to drive growth across a Global Networked Organization.
This role focuses on developing portfolio and brand strategies, leading integrated marketing plans, managing P&L with finance, and aligning with global and regional stakeholders to deliver growth, innovation, and execution across markets.
Responsibilities
- Collaborate across Global teams to inform, influence, and update the Global Operating Unit (OU) strategy and ensure alignment with insights, trends, and business performance.
- Develop portfolio and brand strategies for the OU and for EU expansion into the active hydration category.
- Partner with EU system stakeholders to align growth plans, portfolio priorities, and execution roadmaps.
- Provide leadership in identifying consumer insights and creating winning consumer strategies that drive category growth and company objectives.
- Define business growth strategies and brand plans to achieve short, medium, and long-term volume, profit, and market share goals.
- Own integrated marketing plans in collaboration with the IMX team and manage P&L alongside Finance.
- Identify growth drivers for specific portfolios/brands and develop prioritized investment strategies by country and brand.
- Lead the delivery of scalable ideas, synergies, and marketing productivity across OU touchpoints.
- Ensure on-time, high-quality execution of integrated marketing plans across OU markets; support local brand teams and regional brands with rich brand calendars and bold activations while coordinating ATL, BTL, POS, and digital activities.
- Lead business reviews, measure outcomes, and apply learnings across markets.
- Optimize DMI mix within each brand/market and manage P&L against BP targets.
- Build and lead teams; foster collaboration within OU marketing and with Frontline organizations; participate in leadership teams and promote agile ways of working.
- Develop and maintain routines to roll out brand strategies to local markets and ensure flawless implementation by franchise teams.
- Steward franchise marketing to ensure execution of core programs and aligned local amplification.
Qualifications & Requirements
- Significant marketing and leadership experience (15+ years), including leading sizeable teams (5+).
- Experience in innovation strategy, creative strategy, category/brand strategy; field experience in marketing activities; cross-functional and cross-geographical collaboration.
- Ability to translate brand strategy across categories for regional and local brands (positioning, occasions, opportunities).
- Ability to oversee regional and local brand creative strategy (creative ideas and execution).
- Deep consumer understanding grounded in insights and analytics.
- Business/commercial acumen with financial expertise; familiarity with TCCC business models.
- Design thinking capability and ability to work in Agile cross-functional teams.
- Strong written, verbal, and interpersonal communication skills in English, with presentation/storytelling abilities.
- Ability to work under pressure and meet tight deadlines.
• For Spain: Base Salary
- EUR to
- EUR; For Italy: Base Salary: 97700 EUR to
EUR; For Poland: Base Salary: 435,000 PLN to 692,000 PLN.
- Base pay offered may vary depending on geography, knowledge, skills, and experience.
A full range of medical, financial, and/or other benefits is offered.
- Annual
- Incentive
- Reference
Value: 60% (market-based).
- Skills: Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management, Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT Analysis.
- Details
- Location(s): United Kingdom
- City/Cities: London
- Travel Required: 0% – 25%
- Relocation Provided: No
- Job Posting End Date: July 18, 2026
- Our Culture and Purpose
We nurture an inclusive culture grounded in purpose: refreshing the world and making a difference.
We value curiosity, empowerment, inclusivity, and agility, and strive for continuous learning to improve our business and ourselves.
Our history and global reach offer opportunities to collaborate across functions and geographies.
Learn more about our hiring process and how to showcase your experience at Coca-Cola.
The Coca-Cola Company andits global network seek opportunities to embrace progress and champion an inclusive work environment.
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StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Hydration in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coca-Cola HBC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coca-Cola HBC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coca-Cola HBC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coca-Cola HBC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director, Hydration in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coca-Cola HBC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coca-Cola HBC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coca-Cola HBC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coca-Cola HBC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coca-Cola HBC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coca-Cola HBC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
