At a Glance
- Tasks: Lead retail media strategy and drive performance across multiple markets.
- Company: Join a dynamic team at the forefront of retail media innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and data-driven strategies.
- Why this job: Shape the future of retail media and make a real impact on brand success.
- Qualifications: 10-12 years in retail media with strong leadership and negotiation skills.
The predicted salary is between 80000 - 100000 £ per year.
The Retail Media, Performance, Social Commerce Media Director is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape & excel in performance media. This role sits at the intersection of Integrated Marketing Experience (IMX) and Commercial/Customer teams, turning audience insights into high‑converting execution. You will be an advocate for 'Total Commerce', looking beyond retail media into how retail and performance insights & data can be used to inform mid‑to‑upper funnel strategy. You will lead the orchestration of European & multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.
Media Principles & Partnerships
- Develop & lead Europe retail media strategy.
- Recommend channel & platform commitments to markets, tracking investment and performance against KPIs.
- Establish clear roadmaps & tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end‑to‑end media solutions that drive both brand equity and conversion with key partners.
Commercial Integration
- Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth.
- Convert commercial implications into media decisions and KPIs.
Ecosystem Governance & Performance
- Own the ‘stack’ required to operate at scale, including data clean rooms, ad tech, and measurement frameworks.
- Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled.
- Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.
Cross‑Functional Leadership
- Act as the primary interface between senior teams to ensure retail media is integrated properly & complementary to local markets.
- Work closely with Creative, Data, and Measurement teams to establish routines and community management.
Transformation & Best‑Practice Scaling
- Develop successful pilots and operationalise them in market, translate complex data into actionable enhancements and recommendations.
- Align and design the experimentation agenda.
- Identify and scale best practices from other Operating Units, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.
Qualifications & Experience
- 10-12 years of experience in Retail Media, performance, social commerce roles, with increasing leadership responsibility.
- Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest).
- Significant experience working with media agencies and holding groups.
- Proven ability to negotiate large‑scale, end‑to‑end solutions with partners.
- Deep understanding of the "bottler" or "franchise" commercial model and how media impacts the value chain.
- Strong communication, collaboration, and problem‑solving skills.
- Ability to operate effectively in Agile, cross‑functional IMX teams.
Skills
- Agile
- AI Concepts
- Audience Engagement
- Brand Strategy
- Creative Strategies
- Data Insights
- Design
- Design Thinking
- Experimentation
- Ideas Generator
- Influencer Marketing
- Market Segmentation
- Negotiation
- Omnichannel Strategy
- Portfolio Strategies
- Revenue Growth Management
- Social Media
- Storytelling
- Sustainability
- User Experience (UX) Design
Location
United Kingdom – London (Travel Required: 0% - 25%, Relocation: No)
Retail Media, performance, social commerce Media Director in London employer: Coca-Cola HBC
As a leading player in the Retail Media landscape, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and leadership within a dynamic team. Located in the vibrant city of London, we embrace a culture of creativity and inclusivity, ensuring that every voice is heard and valued, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media, performance, social commerce Media Director in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience with retail media and performance strategies. Share specific examples of how you've driven results in past roles. We want to see your passion and expertise shine through!
✨Tailor Your Approach
Every company is different, so do your homework! Understand their media strategy and come prepared with ideas on how you can contribute. We love seeing candidates who take the time to align their skills with our needs—it's a great way to stand out from the crowd.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for talent that fits our culture and values, so make sure you put your best foot forward!
We think you need these skills to ace Retail Media, performance, social commerce Media Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in retail media and performance marketing, and don’t forget to showcase any relevant achievements that align with the role.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about retail media and how your skills can help us excel in this space. Be specific about your past experiences and how they relate to the role.
Showcase Your Leadership Skills:Since this role involves cross-functional leadership, make sure to highlight your experience in leading teams and projects. Share examples of how you've successfully collaborated with different departments to achieve common goals.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Coca-Cola HBC
✨Know Your Retail Media Inside Out
Make sure you brush up on your knowledge of Retail Media Networks (RMNs) and performance media. Be ready to discuss specific platforms like Amazon and Meta, and how they can drive brand equity and conversion. This shows you're not just familiar with the terms but understand their practical applications.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful media strategies in the past. Think about how you turned audience insights into high-converting executions. This will demonstrate your ability to connect retail media activity to commercial KPIs and business growth.
✨Be Ready for Cross-Functional Collaboration
Since this role involves working closely with various teams, come prepared with examples of how you've successfully collaborated across functions. Highlight your experience in leading projects that required input from creative, data, and measurement teams to show you can integrate retail media effectively.
✨Demonstrate Your Negotiation Skills
Think of instances where you've negotiated large-scale solutions with partners. Be ready to discuss your approach and the outcomes. This will highlight your ability to manage relationships and drive results, which is crucial for this role.
