At a Glance
- Tasks: Lead the transformation of the Away From Home business and drive strategic initiatives.
- Company: Join a leading enterprise focused on innovative growth in the AFH sector.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Opportunity to influence key stakeholders and drive sustainable growth.
- Why this job: Make a significant impact on the future of the AFH ecosystem with your leadership.
- Qualifications: Strong expertise in AFH, commercial skills, and proven leadership experience.
The predicted salary is between 100000 - 150000 £ per year.
The Director of Operations AFH is the enterprise leader responsible for transforming and accelerating the Away From Home business. This role owns the end‑to‑end AFH strategic agenda and ensures the Company and bottlers operate against a single, fully aligned 360 Integrated Activation plan that drives availability, incidence, outlet penetration, equipment productivity, and profitable growth across all AFH segments. The Director leads commercial execution excellence, accelerates system capabilities to predictive, insight‑led, and value‑driven models, and drives a modern, consistent operating model that unlocks sustainable growth across the AFH ecosystem.
What You’ll Do
- Lead AFH Strategy, 360IA & System Alignment, including the creation of ABP and long‑range AFH strategies and their translation into integrated roadmaps that connect portfolio, RGM, media, equipment, RTM, and in‑outlet activation.
- Lead high‑impact strategic initiatives such as RTM design, recruitment‑channel expansion, category development, omnichannel execution, and data‑driven customer planning tailored for the AFH ecosystem.
- Act as the senior system integrator and influencer, aligning GM, Marketing, RGM, Finance, Digital, bottler, and key customers behind a unified AFH growth agenda.
- Drive AFH Commercial Execution Excellence by accelerating system capabilities to predictive and value‑driven models to grow availability, incidence, and cooler performance.
- Develop a segmented equipment strategy (cooler, vending, fountain, etc.) and ensure systemwide implementation with bottlers to maximize coverage, productivity, and outlet penetration.
- Integrate RGM, financial modelling, and scenario planning into AFH decisions to optimise price‑pack architecture, customer profitability, and margin delivery.
- Own AFH channel performance and system KPIs, jointly setting and monitoring system performance KBIs and leading mitigation and acceleration actions to deliver volume, revenue, and share targets.
- Govern AFH performance routines, ensuring they are insight‑driven, action‑oriented, and forward‑looking rather than report‑oriented.
- Maintain a predictive view of the competitive, channel, and regulatory environment using data and insights to proactively shape system responses.
- Embed data, analytics, and AI across the AFH operating model to improve forecasting, outlet segmentation, equipment deployment, activation effectiveness, and execution quality.
- Leverage advanced analytics and AI to identify incremental revenue, margin, and execution opportunities across brands, packs, consumption occasions, and customer types.
- Champion a test‑learn‑scale culture and accelerate adoption of digital tools and analytics across the company‑bottler AFH system.
Experience & Capabilities
- Strong AFH and channel expertise with deep understanding of customer needs, RTM models, and execution levers across the AFH landscape.
- Robust commercial, RGM, and financial skills, with experience using modelling and scenario planning to drive profitable, insight‑led decisions.
- Proven leadership in data‑, digital‑ and AI‑enabled transformation, embedding predictive analytics and digital tools into AFH planning, execution, and performance management.
- Demonstrated system leadership and influence across senior stakeholders in the Company, bottler, and customer organisations.
- Strategic and execution‑focused leadership able to translate strategy into predictable, high‑quality in‑market delivery.
- Exceptional communication and stakeholder management skills, with strong executive presence.
- In‑market experience preferred; franchise system or matrix leadership experience is beneficial.
Skills: Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics.
Location(s): United Kingdom (London).
Travel Required: 0% – 25%.
Relocation Provided: No.
Director, Operations AFH in London employer: Coca-Cola HBC
As a leading employer in the heart of London, we offer the Director of Operations AFH an unparalleled opportunity to drive transformative strategies within the Away From Home business. Our dynamic work culture fosters innovation and collaboration, providing employees with robust growth opportunities through continuous learning and development. With a commitment to excellence and a focus on data-driven decision-making, we empower our team to make a meaningful impact while enjoying the vibrant lifestyle that London has to offer.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Operations AFH in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the AFH space. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience in AFH and how you've driven growth in previous roles. Use specific examples to demonstrate your impact and strategic thinking.
✨Tip Number 3
Prepare for interviews by researching the company’s AFH strategies and recent initiatives. Tailor your responses to show how your skills align with their goals. This will not only impress them but also show that you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, hit that apply button and let’s get you on board!
We think you need these skills to ace Director, Operations AFH in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in AFH and channel management. We want to see how your skills align with our mission to drive profitable growth across the AFH ecosystem.
Showcase Your Leadership Skills:In your application, emphasise your proven leadership abilities and how you've influenced stakeholders in previous roles. We’re looking for someone who can lead strategic initiatives and drive execution excellence.
Be Data-Driven:Since we value insight-led decision-making, include examples of how you've used data and analytics to inform your strategies. Show us how you’ve embedded predictive models into your planning and execution.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity in our team!
How to prepare for a job interview at Coca-Cola HBC
✨Know Your AFH Inside Out
Before the interview, dive deep into the Away From Home (AFH) landscape. Understand the key players, market dynamics, and current trends. This knowledge will help you speak confidently about how you can drive growth and align strategies effectively.
✨Showcase Your Strategic Thinking
Be prepared to discuss your experience with strategic planning and execution. Think of specific examples where you've successfully led initiatives that align with the AFH agenda. Highlight your ability to translate complex strategies into actionable plans.
✨Demonstrate Data-Driven Decision Making
Since this role heavily relies on data and analytics, come ready to discuss how you've used data to inform decisions in past roles. Share examples of how you've implemented predictive models or digital tools to enhance performance and drive results.
✨Engage with Stakeholders
This position requires strong stakeholder management skills. Prepare to talk about how you've influenced senior stakeholders in previous roles. Use examples that showcase your communication skills and ability to align diverse teams towards a common goal.
