At a Glance
- Tasks: Lead media strategy for iconic brands and drive impactful connections.
- Company: Join Coca-Cola, a globally recognised brand with a vibrant culture.
- Benefits: Shape the future of media in a key European market with high visibility.
- Other info: Collaborate across creative, digital, and marketing teams for innovative solutions.
- Why this job: Be a media thought leader and make a real difference in brand strategy.
- Qualifications: Experience in media planning and strong strategic influencing skills required.
The predicted salary is between 90000 - 120000 £ per year.
Location: UK
Function: Marketing / Integrated Marketing Experience
About Coca‑Cola
Everybody knows Coca‑Cola. But it’s our people who bring the magic to life every day. This is your opportunity to join The Coca‑Cola Company and help drive the growth of some of the world’s most iconic brands. We’re looking for a bold and commercially minded media leader — someone who thrives in complexity, understands the evolving media ecosystem, and is passionate about turning insight into action across a diverse portfolio of brands and stakeholders.
Role Purpose
The Director, Media – GBI is a senior media thought leader responsible for shaping and leading media and connections strategy across all Coca‑Cola brands in Great Britain & Ireland. This role translates Global and Europe OU media and connections frameworks into insight‑driven, locally relevant strategies that integrate seamlessly with brand ambition, commercial priorities, and consumer behaviour. The Director owns the end‑to‑end local media strategy, provides leadership across activation, and stewards best‑in‑class agency and media partner relationships to maximize impact and investment effectiveness.
What You’ll Do for Us
- Media & Connections Leadership
- Lead the end‑to‑end media, digital, and connections strategy across all TCCC brands in GB&I.
- Define the annual media vision, priorities, and channel strategies to deliver against key brand and business KPIs.
- Translate Global and Europe OU frameworks into high‑quality, consumer‑centric, locally relevant media strategies.
- Ensure strong integration across disciplines including social, influencer, experiential, PR, content, sponsorship, and customer activation.
- Strategy, Performance & Governance
- Oversee media performance monitoring, reporting, and optimization, ensuring clear visibility of brand presence and ROI.
- Lead media DME coordination, delivering actionable insights to Brand, Creative, Commercial, and Leadership teams.
- Drive forecasting, budget management, investment shifts, and governance compliance.
- Ensure robust compliance with TCCC Responsible Marketing Policy across all channels.
- Lead audit discussions with external partners and agencies to ensure best value and investment effectiveness.
- Agency & Partner Management
- Own and manage the media agency relationship, ensuring disciplined operations, high‑quality delivery, and continuous improvement.
- Coordinate agency ways of working across markets to ensure efficiency, consistency, and timely execution.
- Build and maintain strong relationships with media owners and partners, keeping TCCC at the forefront of innovation and opportunity.
- Support routine collaboration and communications with bottling partners.
- People Leadership
- Support the wider IMX and media team (Senior managers) across media, digital, social, and connections.
- Foster a culture of strategic thinking, collaboration, accountability, and innovation.
- Act as a trusted senior advisor within the broader marketing and commercial leadership community.
Qualifications & Experience
- Experience in media planning, digital, or integrated connections (client‑side and/or agency).
- Proven track record delivering full‑funnel, connected, and performance‑driven media strategies.
- Deep expertise across the media ecosystem, including digital, programmatic, data‑driven advertising, social, and emerging platforms.
- Strong strategic influencing skills with the ability to operate effectively in fast‑paced, matrixed environments.
- Demonstrated ability to contribute to and shape brand and creative strategy at local market level.
- Experience developing, reviewing, and negotiating multi‑channel media plans and managing senior‑level vendor relationships.
- Extensive cross‑functional collaboration across brand, creative, digital, PR, content, sponsorships, and customer activation teams alongside EU media leads.
What We Can Do for You
- Opportunity to shape the media and digital future of Coca Cola in a strategically important European market.
- High visibility with Romania Franchise Leadership, Europe OU media leaders, and global media teams.
- Work across creative, brand, digital, PR, content, sponsorships, and customer activation.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: June 14, 2026
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.
Director, Media in London employer: Coca-Cola HBC
Coca-Cola is an exceptional employer that fosters a vibrant and inclusive work culture, encouraging employees to embrace a growth mindset while driving the success of iconic brands. Located in London, this role offers high visibility and collaboration with senior leadership, providing ample opportunities for professional development and innovation in the media landscape. With a commitment to continuous learning and a focus on strategic thinking, Coca-Cola empowers its employees to make a meaningful impact in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Coca-Cola. You never know who might give you a heads-up about an opportunity or refer you directly.
✨Tip Number 2
Prepare for interviews by researching Coca-Cola's recent campaigns and media strategies. Show us that you understand their brand and can contribute to their vision. Tailor your responses to highlight how your experience aligns with their needs.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in media planning and digital strategy can drive results for Coca-Cola. Keep it concise and impactful—think of it as your personal brand story.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Coca-Cola team and ready to make a difference.
We think you need these skills to ace Director, Media in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Media role. Highlight your experience in media planning and how it aligns with Coca-Cola's vision. We want to see how you can bring your unique flair to the table!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven media strategies and improved ROI in previous roles. This is your chance to shine!
Be Authentic:Let your personality come through in your application. Coca-Cola values a culture of curiosity and inclusivity, so don’t be afraid to show us who you are and what makes you passionate about media and marketing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Coca-Cola HBC
✨Know Your Media Landscape
Before the interview, dive deep into the current media trends and how they relate to Coca-Cola's brands. Familiarise yourself with their recent campaigns and understand how they integrate various channels. This will show your passion for the role and your ability to think strategically about media.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading media strategies and managing agency relationships. Be ready to discuss how you've fostered collaboration across teams and driven performance in previous roles. This is crucial for demonstrating your fit for a senior position.
✨Be Data-Driven
Coca-Cola values insight-driven strategies, so come prepared with examples of how you've used data to inform your media decisions. Discuss specific metrics you've tracked and how you've optimised campaigns based on performance insights. This will illustrate your analytical skills and strategic mindset.
✨Embrace the Company Culture
Familiarise yourself with Coca-Cola's purpose and growth culture. Reflect on how you embody their key behaviours: being curious, empowered, inclusive, and agile. During the interview, share how these values resonate with you and how you can contribute to fostering this culture within the team.
