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For Companies At a Glance
- Tasks: Lead consumer insights strategy and drive innovation for iconic brands.
- Company: Join Coca-Cola, a global leader in refreshing beverages.
- Benefits: Competitive salary, diverse experiences, and a culture of growth and learning.
- Other info: Collaborative environment with opportunities for career development and global networking.
- Why this job: Make a real impact by shaping brand strategies with consumer insights.
- Qualifications: 10+ years in insights or related fields; strong leadership and communication skills.
The predicted salary is between 80000 - 100000 ÂŁ per year.
Location: Europe Flexible Locations
Reports To: Director, Portfolio & Insights
Role Purpose
At the Coca‑Cola Company, insights power growth. The Director, Insights supports the insights agenda for a specific category within the Europe Operating Unit. Working with the Senior Director, this role will support the generation and activation of consumer, shopper, and category insights. This role is responsible for delivering consumer and category insights to support brand strategy, innovation, and activation for category teams in the Europe Operating Unit. The leader is a strategic thought partner with Marketing & Commercial teams, ensuring consumer insights are embedded end‑to‑end across strategy, innovation, creative development, and portfolio choices, while maintaining strong connectivity with the EOU and Global Insights networks.
What You’ll Do for Us
- Lead the Consumer Insights Strategy & Leadership
- Support development and implementation of the Category Insights learning plan in alignment with Global Portfolio and Insights and Category networks.
- Drive the category Insights learning plan, comprising future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort, and culture understanding.
- Apply qualitative, quantitative, and observational methods to uncover consumer truths.
- Act as the single point of accountability in the category for consumer insights, ensuring consistency in global frameworks while keeping them locally relevant to the EU OU.
- Speak as the insights voice to stakeholders, focusing on business questions and leveraging the human narrative beyond numbers.
- Turn human motivations, barriers, and behaviors into actionable recommendations for marketing, commercial, and innovation teams.
- Influence decisions on portfolio strategy, execution priorities, media focus, and recruitment strategies through insight‑driven narratives.
- Support the definition and lead of category marketing performance analytics to enable brand growth.
- Integrate multiple data sources—syndicated, shopper, bottler, first‑party digital, and proprietary research—to deliver coherent, holistic insights.
- Apply next‑gen insight capabilities leveraging AI/ML models, predictive analytics, behavioral science, and digital intelligence.
- Leverage digital ethnography, social listening, sentiment AI, and cultural intelligence to detect emerging behaviors and whitespace opportunities.
Brand & Innovation Insights Activation
- Lead innovation opportunity identification, concept development, product and packaging assessment, consumer co‑creation, and new product launch tracking.
- Develop insights for creative territories; support creative briefing, development, validation, and optimization.
- Ensure insights activation that influences senior marketing and commercial decision makers.
Lead, Inspire, and Build Capability
- Drive a culture of curiosity and learning across the system, acting as the clear, influential voice of the consumer and shopper to marketing and commercial leadership.
Network & People Leadership
- Contribute to the EU OU Category Insights Network and Global OU Human Insights network by sharing learnings, deploying best practices, and sometimes leading charter learning plans.
- Manage, coach, and develop the Director and Senior Manager, Insights, ensuring clarity of priorities, capability development, and engagement.
- Drive a winning culture with inspired, engaged, focused, and empowered associates.
Qualifications & Experience
- Bachelor’s degree required.
- 10+ years of experience in Consumer & Shopper Insights, Market Research & Analytics, Category Management, or related field; Marketing or Innovation experience preferred.
- Proven ability to influence senior leaders and drive decisions across complex, matrixed, and multi‑market organizations.
- Proven knowledge of key research tools and agile insight methodologies.
- Ability to design trend frameworks and facilitate workshops that convert insights into business solutions.
- Expertise in Brand Health Tracking, shopper/HHP data, proprietary research platforms, future back‑human insights, scenario planning, and cultural/behavioral trend understanding.
- Strong ability to translate complex research into clear business implications and strategic recommendations.
- Strong people‑leadership capabilities with a track record of building and inspiring diverse teams.
- Excellent communication and storytelling skills, including experience engaging C‑suite stakeholders.
- Ability to operate calmly and decisively in high‑pressure or ambiguous environments (e.g., contract negotiations, business reviews).
- Fact‑based, structured communication and strong influencing capabilities.
What We Can Do For You
- Iconic & Innovative Brands: Work with a portfolio of 250+ global and local brands, continuously expanding through innovation.
- Expansive & Diverse Customers: Engage with a wide range of customers across multiple channels and moments.
- Critical Experiences: Operate within a global, cross‑functional network that drives transformational results.
- Growth Culture: Thrive in a learning‑driven, action‑oriented environment that empowers curiosity and human insight.
Confidentiality Notice: This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.
Location Details
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: May 11, 2026
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Director, Insights in London employer: Coca-Cola HBC
Contact Detail:
Coca-Cola HBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Insights in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and recent news. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've used insights to drive decisions in past roles. This will demonstrate your ability to influence and lead, which is key for a Director position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director, Insights in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Insights role. Highlight your experience in consumer insights and how it aligns with our needs at Coca-Cola. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills: Since this role involves influencing senior leaders, it's crucial to demonstrate your storytelling abilities. Use examples from your past experiences where you've turned complex data into compelling narratives that drove decisions.
Highlight Your Leadership Experience: We’re looking for someone who can inspire and lead teams. Make sure to include specific instances where you've managed or coached others, showcasing your ability to build a winning culture and drive engagement.
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensure you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Coca-Cola HBC
✨Know Your Insights
Dive deep into consumer and shopper insights relevant to the role. Familiarise yourself with the latest trends, behaviours, and methodologies in the insights space. Be ready to discuss how you can apply these insights to drive brand strategy and innovation.
✨Showcase Your Storytelling Skills
Prepare to articulate complex research findings in a clear and engaging manner. Use storytelling techniques to convey how insights can influence marketing decisions and strategies. This will demonstrate your ability to connect data with actionable recommendations.
✨Demonstrate Leadership Experience
Highlight your experience in leading teams and driving a culture of curiosity and learning. Be prepared to share examples of how you've inspired and developed others in previous roles, especially in a matrixed organisation.
✨Engage with Stakeholders
Think about how you would approach engaging with senior leaders and stakeholders. Prepare examples of how you've influenced decisions in the past and be ready to discuss your strategies for building strong relationships across different teams.