At a Glance
- Tasks: Lead influencer marketing strategies across Europe for a global brand.
- Company: Join Coca-Cola, a world-renowned brand with a vibrant culture.
- Benefits: Work with industry leaders, enjoy creative freedom, and develop your skills.
- Other info: Embrace a culture of inclusivity, curiosity, and continuous learning.
- Why this job: Make a real impact in shaping brand narratives and driving growth.
- Qualifications: 8-12 years in influencer marketing or digital roles; strong strategic and communication skills.
The predicted salary is between 80000 - 100000 € per year.
The Director of Influencer Marketing – Europe is responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca-Cola Company’s brand portfolio in Europe. This role plays a critical part in advancing our regional social transformation—ensuring influencer and social marketing programs are culturally relevant, performance-driven, and integrated across paid, owned, and earned ecosystems.
Reporting to the Senior Director, this role serves as a regional strategy leader and executional owner, translating global and European priorities into scalable frameworks, regional programs & execution across markets. The Director partners closely with Brand, Integrated Marketing (IMX), Media, Commercial, Data & Insights, and agency teams to elevate influencer and creator marketing as a core driver of brand relevance, advocacy, and growth.
Key Responsibilities:
- Co-lead Influencer & Social Strategy Delivery: Lead the development and delivery of Europe’s influencer and social advocacy strategy in alignment with global and regional marketing priorities working closely with the social team, content team and media teams. Translate high-level strategic direction into clear regional roadmaps, frameworks, and playbooks that enable strong local execution. Partner with media, platform, and agency stakeholders (e.g., Meta, TikTok, Google) to optimize influencer and social investment and accelerate performance.
- Drive High-Quality Social & Influencer Execution & Transformation: Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance. Lead the development of regional influencer programs, creator partnerships, and advocacy models that can scale across diverse European markets.
- Champion Social-First Creativity & Integration: Champion influencer and social-first creativity that strengthens brand storytelling and amplifies broader campaigns. Partner with social, creative, media, PR, and production agencies to deliver best-in-class content and innovative executions.
- Measurement, Insights & Optimization: Co-Lead regional implementation of measurement frameworks for influencer and social activities, aligned with Senior Director guidance. Track and assess performance across engagement, advocacy, and contribution to brand objectives.
- Cultural Intelligence & Audience Insights: Apply cultural, community, and platform insights to inform strategic and creative decisions. Ensure regional influencer strategies reflect deep understanding of European audiences while allowing for local nuance.
- People, Partnership & Cross-Functional Leadership: Help shape a high-performing regional social and influencer team, fostering collaboration, accountability, and continuous learning. Build strong working relationships with local markets, bottlers, and agency partners to drive consistency and impact.
- Build Distinctive & Responsible Brand Voices: Support the development of distinctive brand voices across social and influencer ecosystems, aligned with global brand strategy. Ensure governance, brand safety, reputation management, and responsible influencer practices are embedded in all activities.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
- 8-12+ years of experience in social media, influencer marketing, digital or integrated marketing roles.
- Strong experience leading multi-market influencer and social programs, either in FMCG, consumer brands, or agency environments.
- Deep understanding of social platforms, creator ecosystems, content strategy, and performance measurement.
- Proven ability to lead agencies, and influence cross-functionally within matrixed organizations.
- Data-driven mindset with strong strategic thinking and cultural curiosity.
- Excellent communication, collaboration, and stakeholder management skills.
Location(s): United Kingdom
City/Cities: London
Travel Required: 0% - 25%
Relocation Provided: No
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
Director, Influencer Marketing EU in London employer: Coca-Cola HBC
Coca-Cola is an exceptional employer, offering the opportunity to work with one of the most iconic brands in the world while fostering a creative and inclusive culture. Employees benefit from exposure to world-class leaders and a commitment to continuous learning, ensuring personal and professional growth. Located in London, this role allows for collaboration with diverse teams and agencies, driving impactful influencer marketing strategies that resonate across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Influencer Marketing EU in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with influencers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work in influencer marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Coca-Cola, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Stay updated on trends! Follow industry news and keep an eye on emerging platforms and creators. Being knowledgeable about the latest trends shows you're passionate and ready to make an impact.
We think you need these skills to ace Director, Influencer Marketing EU in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director of Influencer Marketing role. Highlight your experience in influencer marketing and how it aligns with our goals at StudySmarter. We want to see how you can bring your unique flair to our team!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven success in previous roles. We love seeing how you’ve made an impact, so let us know about those standout moments.
Be Authentic:Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Share your passion for influencer marketing and why you’re excited about this opportunity with us.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining the StudySmarter family!
How to prepare for a job interview at Coca-Cola HBC
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends in Europe. Familiarise yourself with key players, emerging platforms, and successful campaigns. This knowledge will not only impress your interviewers but also show that you’re proactive and passionate about the industry.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would translate high-level strategies into actionable plans. Think of examples from your past experience where you successfully led multi-market influencer programmes. Be ready to explain your thought process and how you measure success in these initiatives.
✨Demonstrate Cultural Intelligence
Coca-Cola values cultural relevance, so be prepared to discuss how you would apply cultural insights to influencer strategies. Share examples of how you've tailored campaigns to resonate with diverse audiences, highlighting your understanding of local nuances across European markets.
✨Build Relationships and Collaborate
This role requires strong cross-functional leadership. Come prepared with examples of how you've built relationships with various stakeholders, such as media, creative teams, and agencies. Emphasise your collaborative approach and how it has led to successful outcomes in previous roles.
