At a Glance
- Tasks: Lead a team to drive AI-enabled marketing strategies and manage consumer data.
- Company: Join Coca-Cola HBC, a leader in innovative marketing practices.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to partner across departments.
- Why this job: Make a real impact on consumer engagement through data-driven strategies.
- Qualifications: 12+ years in digital marketing with strong leadership skills.
The predicted salary is between 80000 - 120000 £ per year.
Coca-Cola HBC is hiring a Senior Director of Marketing Data to lead strategy in managing consumer data, drive engagement, and foster AI-enabled marketing practices. The role involves leading a team, ensuring compliance with data governance, and partnering across various departments for success.
The ideal candidate will have 12+ years of experience in digital marketing and strong leadership capabilities, focusing on data-driven strategies to enhance consumer experiences.
Head of Data & AI-Driven Marketing Activation employer: Coca-Cola HBC
Coca-Cola HBC is an exceptional employer that champions innovation and collaboration, offering a dynamic work culture where creativity thrives. With a strong commitment to employee growth, we provide extensive training and development opportunities, ensuring our team members are equipped to excel in their careers. Located in a vibrant environment, our company not only values diversity and inclusion but also fosters a sense of community, making it a rewarding place to work for those passionate about data-driven marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Data & AI-Driven Marketing Activation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coca-Cola HBC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coca-Cola HBC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coca-Cola HBC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coca-Cola HBC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Data & AI-Driven Marketing Activation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coca-Cola HBC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coca-Cola HBC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coca-Cola HBC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coca-Cola HBC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coca-Cola HBC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coca-Cola HBC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
