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- Tasks: Lead the At Home strategy and drive commercial execution excellence across channels.
- Company: Join a leading enterprise focused on innovative growth in the At Home market.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Exciting role with up to 25% travel and opportunities for strategic influence.
- Why this job: Make a real impact by transforming the At Home business with data-driven strategies.
- Qualifications: Strong expertise in retail channels and proven leadership in data and digital transformation.
The predicted salary is between 100000 - 150000 ÂŁ per year.
The Director at Home (AH) is the enterprise leader responsible for accelerating and transforming the At Home business across the market through a unified, insight‑driven and execution‑focused system agenda. The role owns the end‑to‑end At Home strategy and partners with the bottler and cross‑functional teams to deliver 360 Integrated Activation across AH Channels and Key Customers.
A core mandate of this role is leading commercial execution excellence, accelerating system capabilities to predictive, insight‑led and value‑driven models that improve availability, basket incidence, and cooler performance. The Director is fully accountable for owning At Home channel system performance, jointly defining and monitoring KPIs and driving mitigation and acceleration actions to meet system BP volume, revenue, and share targets.
The role integrates data, analytics, and AI across planning, forecasting, promotion, and in‑store activation—enabling a modern, scalable, and future‑ready operating model that unlocks sustainable growth across all At Home channels.
What you will do for us
- Lead At Home Strategy, 360IA & System Alignment: Lead the creation of Annual Business Plan and long‑range At Home strategies, translating them into integrated 360 Integrated Activation (360IA) execution roadmaps that span portfolio, RGM, media, omnichannel activation, digital shelf, and in‑store execution. Lead high‑impact strategic initiatives, including 360 integrated activation, category development, omni‑channel execution, digital shelf, and data‑driven customer planning tailored to Grocery, Discounters, and key customers. Act as the senior system orchestrator, aligning GM, Marketing, RGM, Finance, Digital, bottler, and key retailers behind a unified At Home growth.
- Drive At Home Commercial Execution Excellence: Lead commercial execution excellence for the At Home business in the market, shifting execution to predictive, insight‑led and value‑driven approaches that grow availability, basket incidence, and cooler performance. Embed RGM, financial modelling, and scenario planning into At Home decisions to optimize price‑pack architecture, promo intensity, and margin.
- Own At Home Channel Performance & System KPIs: Own system At Home channel performance, jointly setting and monitoring KPIs and leading mitigation and acceleration initiatives to deliver Business Plan volume, revenue, and share targets. Govern At Home performance routines to ensure they are insight‑driven, future‑focused, and action‑oriented, rather than reporting‑led. Maintain a predictive, data‑driven view of competitive, retail, and regulatory dynamics to proactively shape system responses and protect performance.
- Lead Data, Digital & AI Enabled Transformation: Lead the data, digital, and AI transformation of the At Home business, embedding predictive insights into pricing, promotion, demand forecasting, assortment, and digital shelf execution to modernize planning and execution. Leverage advanced analytics and AI to identify incremental revenue, profit, and conversion opportunities across brands, packs, shoppers, occasions, and price tiers. Champion a test–learn–scale operating model, accelerating the adoption of digital tools and analytics across the entire Company–bottler At Home system.
Experience & Capabilities
- Strong At Home and retail channel expertise, with deep understanding of customer needs, retailer dynamics, and execution levers across AH Channels and customers.
- Robust commercial, RGM, and financial skills, with experience applying price‑pack architecture, financial modelling, and scenario planning to drive profitable, insight‑led decisions.
- Proven leadership in data‑digital and AI‑enabled transformation, embedding predictive analytics and digital tools into At Home planning, execution, and performance management.
- Demonstrated system leadership, influencing senior stakeholders across Company, bottler, and customer organizations to drive integrated end‑to‑end execution.
- Strategic and execution‑focused leader, skilled at translating strategy into disciplined, high‑quality in‑market delivery.
- Exceptional communication and stakeholder management, with strong executive presence.
- In‑market experience preferred; franchise system or matrix leadership experience is beneficial.
Location & Travel
United Kingdom, London
Travel: Up to 25%
Relocation Provided: No
Director, Operations (At Home) employer: Coca-Cola HBC
Contact Detail:
Coca-Cola HBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Operations (At Home)
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend relevant events, and engage on platforms like LinkedIn. The more people you know, the better your chances of landing that Director role.
✨Tip Number 2
Prepare for interviews by researching the company’s At Home strategy and recent initiatives. Show us you’re not just a fit for the role, but that you’re genuinely excited about what we do!
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with our goals in commercial execution excellence and data-driven transformation. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team.
We think you need these skills to ace Director, Operations (At Home)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Director, Operations role. Highlight your expertise in data-driven decision-making and commercial execution excellence, as these are key aspects of what we’re looking for.
Showcase Your Leadership Skills: We want to see how you’ve led teams and projects in the past. Use examples that demonstrate your ability to influence stakeholders and drive integrated execution. This will help us understand your strategic mindset and execution-focused approach.
Be Insight-Driven: In your application, emphasise your experience with data analytics and AI transformation. We’re keen on candidates who can leverage insights to improve performance and drive growth, so make sure to include relevant examples that showcase this capability.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter.
How to prepare for a job interview at Coca-Cola HBC
✨Know Your Strategy Inside Out
Before the interview, make sure you thoroughly understand the At Home strategy and how it aligns with the company's goals. Be ready to discuss how you would lead the creation of the Annual Business Plan and translate strategies into actionable roadmaps.
✨Showcase Your Data Savvy
Since this role heavily involves data, analytics, and AI, come prepared with examples of how you've used these tools in past roles. Highlight specific instances where your insights led to improved performance or strategic decisions.
✨Demonstrate Leadership Skills
Be ready to talk about your experience in leading cross-functional teams and influencing senior stakeholders. Share stories that showcase your ability to drive integrated execution and align various departments towards a common goal.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical challenges related to commercial execution excellence or data-driven decision-making. Practice articulating your thought process and how you would approach these scenarios to demonstrate your strategic thinking.