At a Glance
- Tasks: Lead media strategy for iconic Coca-Cola brands in Great Britain & Ireland.
- Company: Join the globally recognised Coca-Cola Company and be part of a vibrant team.
- Benefits: Shape the future of media with high visibility and growth opportunities.
- Other info: Embrace a culture of curiosity, empowerment, and continuous learning.
- Why this job: Make a real impact on brand strategies and connect with diverse audiences.
- Qualifications: Experience in media planning and strong strategic influencing skills required.
The predicted salary is between 80000 - 100000 £ per year.
Location: UK
Function: Marketing / Integrated Marketing Experience
About Coca‑Cola
Everybody knows Coca‑Cola. But it’s our people who bring the magic to life every day. This is your opportunity to join The Coca‑Cola Company and help drive the growth of some of the world’s most iconic brands. We’re looking for a bold and commercially minded media leader — someone who thrives in complexity, understands the evolving media ecosystem, and is passionate about turning insight into action across a diverse portfolio of brands and stakeholders.
Role Purpose
The Director, Media – GBI is a senior media thought leader responsible for shaping and leading media and connections strategy across all Coca‑Cola brands in Great Britain & Ireland. This role translates Global and Europe OU media and connections frameworks into insight‑driven, locally relevant strategies that integrate seamlessly with brand ambition, commercial priorities, and consumer behaviour. The Director owns the end‑to‑end local media strategy, provides leadership across activation, and stewards best‑in‑class agency and media partner relationships to maximize impact and investment effectiveness.
What You’ll Do for Us
- Media & Connections Leadership
- Lead the end‑to‑end media, digital, and connections strategy across all TCCC brands in GB&I.
- Define the annual media vision, priorities, and channel strategies to deliver against key brand and business KPIs.
- Translate Global and Europe OU frameworks into high‑quality, consumer‑centric, locally relevant media strategies.
- Ensure strong integration across disciplines including social, influencer, experiential, PR, content, sponsorship, and customer activation.
- Strategy, Performance & Governance
- Oversee media performance monitoring, reporting, and optimization, ensuring clear visibility of brand presence and ROI.
- Lead media DME coordination, delivering actionable insights to Brand, Creative, Commercial, and Leadership teams.
- Drive forecasting, budget management, investment shifts, and governance compliance.
- Ensure robust compliance with TCCC Responsible Marketing Policy across all channels.
- Lead audit discussions with external partners and agencies to ensure best value and investment effectiveness.
- Agency & Partner Management
- Own and manage the media agency relationship, ensuring disciplined operations, high‑quality delivery, and continuous improvement.
- Coordinate agency ways of working across markets to ensure efficiency, consistency, and timely execution.
- Build and maintain strong relationships with media owners and partners, keeping TCCC at the forefront of innovation and opportunity.
- Support routine collaboration and communications with bottling partners.
- People Leadership
- Support the wider IMX and media team (Senior managers) across media, digital, social, and connections.
- Foster a culture of strategic thinking, collaboration, accountability, and innovation.
- Act as a trusted senior advisor within the broader marketing and commercial leadership community.
Qualifications & Experience
- Experience in media planning, digital, or integrated connections (client‑side and/or agency).
- Proven track record delivering full‑funnel, connected, and performance‑driven media strategies.
- Deep expertise across the media ecosystem, including digital, programmatic, data‑driven advertising, social, and emerging platforms.
- Strong strategic influencing skills with the ability to operate effectively in fast‑paced, matrixed environments.
- Demonstrated ability to contribute to and shape brand and creative strategy at local market level.
- Experience developing, reviewing, and negotiating multi‑channel media plans and managing senior‑level vendor relationships.
- Extensive cross‑functional collaboration across brand, creative, digital, PR, content, sponsorships, and customer activation teams alongside EU media leads.
What We Can Do for You
- Opportunity to shape the media and digital future of Coca Cola in a strategically important European market.
- High visibility with Romania Franchise Leadership, Europe OU media leaders, and global media teams.
- Work across creative, brand, digital, PR, content, sponsorships, and customer activation.
Location(s): United Kingdom
City/Cities: London
Travel Required: 00% - 25%
Relocation Provided: No
Job Posting End Date: June 14, 2026
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Director, Media employer: Coca-Cola HBC
Coca-Cola is an exceptional employer that fosters a vibrant and inclusive work culture, empowering employees to drive innovation and creativity in the media landscape. With a strong focus on personal and professional growth, employees have the opportunity to shape the future of iconic brands while collaborating with diverse teams across marketing disciplines. Located in London, this role offers high visibility and engagement with senior leadership, making it a rewarding environment for those looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Media
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Coca-Cola. A personal introduction can make all the difference when you're aiming for that Director, Media role.
✨Tip Number 2
Prepare for interviews by diving deep into Coca-Cola's media strategies. Familiarise yourself with their brands and think about how you can contribute to their vision. Show them you’re not just another candidate, but someone who’s genuinely excited about their mission.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a thank-you note expressing your appreciation for the opportunity. It keeps you on their radar and shows your enthusiasm for the position.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Coca-Cola team. Let’s get you that dream job!
We think you need these skills to ace Director, Media
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for media and marketing shine through. We want to see how passionate you are about shaping strategies that drive brand success!
Tailor Your Experience:Make sure to highlight your relevant experience in media planning and digital strategies. We love seeing how your background aligns with the role, so don’t hold back on those achievements!
Be Insight-Driven:In your application, focus on how you've turned insights into action in past roles. We’re looking for someone who can translate data into effective media strategies, so share those examples!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Coca-Cola.
How to prepare for a job interview at Coca-Cola HBC
✨Know Your Media Landscape
Before the interview, dive deep into the current media landscape, especially in the UK. Familiarise yourself with Coca-Cola's recent campaigns and how they align with evolving consumer behaviours. This will show your passion and understanding of the role.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've successfully developed and executed media strategies. Highlight how you translated insights into actionable plans that drove brand growth. Use metrics to back up your achievements!
✨Build Relationships
Coca-Cola values strong partnerships. Be ready to talk about your experience managing agency relationships and how you've fostered collaboration across teams. Share stories that demonstrate your ability to work effectively with diverse stakeholders.
✨Embrace the Company Culture
Familiarise yourself with Coca-Cola's purpose and growth culture. Reflect on how you embody their key behaviours: being curious, empowered, inclusive, and agile. Prepare to share how you can contribute to nurturing this culture within the team.
