At a Glance
- Tasks: Lead influencer marketing strategies across Europe for a global brand.
- Company: Join Coca-Cola, a world-renowned brand with a vibrant culture.
- Benefits: Work with industry leaders, enjoy creative freedom, and develop your skills.
- Other info: Embrace a culture of inclusivity, curiosity, and continuous learning.
- Why this job: Make a real impact in shaping brand narratives and driving growth.
- Qualifications: 8-12 years in influencer marketing or social media roles required.
The predicted salary is between 80000 - 100000 € per year.
The Director of Influencer Marketing – Europe is responsible for developing and co-leading the orchestration and delivery of influencer and social advocacy strategies across The Coca-Cola Company’s brand portfolio in Europe. This role plays a critical part in advancing our regional social transformation—ensuring influencer and social marketing programs are culturally relevant, performance-driven, and integrated across paid, owned, and earned ecosystems.
Reporting to the Senior Director, this role serves as a regional strategy leader and executional owner, translating global and European priorities into scalable frameworks, regional programs & execution across markets. The Director partners closely with Brand, Integrated Marketing (IMX), Media, Commercial, Data & Insights, and agency teams to elevate influencer and creator marketing as a core driver of brand relevance, advocacy, and growth.
Establishing a vision, with the ability to work hands-on with markets and agencies to execute—balancing strategic leadership with operational rigor to deliver measurable impact at scale.
Key Responsibilities- Co-lead Influencer & Social Strategy Delivery
- Lead the development and delivery of Europe’s influencer and social advocacy strategy in alignment with global and regional marketing priorities working closely with the social team, content team and media teams.
- Translate high-level strategic direction into clear regional roadmaps, frameworks, and playbooks that enable strong local execution.
- Partner with media, platform, and agency stakeholders (e.g., Meta, TikTok, Google) to optimize influencer and social investment and accelerate performance.
- Act as a key regional stakeholder to align plans across brands, countries, bottlers, and IMX functions.
- Stay ahead of trends, platform evolution, and creator ecosystem innovations to ensure competitive advantage and relevance.
- Orchestrate and oversee regional influencer and social execution across markets, ensuring excellence, consistency, brand safety, and compliance.
- Lead the development of regional influencer programs, creator partnerships, and advocacy models that can scale across diverse European markets.
- Guide local teams and agencies in building social-first, culturally resonant approaches grounded in audience insight and platform dynamics.
- Enable strong editorial strategy, activity planning, and campaign calendars across paid, owned, and earned channels.
- Support markets in testing new platforms, formats, creators, and emerging social behaviours.
- Champion influencer and social-first creativity that strengthens brand storytelling and amplifies broader campaigns.
- Partner with social, creative, media, PR, and production agencies to deliver best-in-class content and innovative executions.
- Ensure influencer and social strategies work seamlessly within the broader media and integrated marketing ecosystem.
- Co-Lead regional implementation of measurement frameworks for influencer and social activities, aligned with Senior Director guidance.
- Track and assess performance across engagement, advocacy, and contribution to brand objectives.
- Use analytics, social listening, and test-and-learn methods to deliver high level insights for future consideration & investment decisions.
- Support consistent reporting and learning loops across markets.
- Apply cultural, community, and platform insights to inform strategic and creative decisions.
- Translate social listening and influencer insights into actionable recommendations for brand, IMX, and Commercial partners.
- Ensure regional influencer strategies reflect deep understanding of European audiences while allowing for local nuance.
- Help shape a high-performing regional social and influencer team, fostering collaboration, accountability, and continuous learning.
- Partner closely with Brand, IMX, Media, PACS, Commercial, Legal, and Data & Insights teams to ensure fully integrated planning and execution.
- Build strong working relationships with local markets, bottlers, and agency partners to drive consistency and impact.
- Support the development of distinctive brand voices across social and influencer ecosystems, aligned with global brand strategy.
- Ensure governance, brand safety, reputation management, and responsible influencer practices are embedded in all activities.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
- 8-12+ years of experience in social media, influencer marketing, digital or integrated marketing roles.
- Strong experience leading multi-market influencer and social programs, either in FMCG, consumer brands, or agency environments.
- Deep understanding of social platforms, creator ecosystems, content strategy, and performance measurement.
- Proven ability to lead agencies, and influence cross-functionally within matrixed organizations.
- Data-driven mindset with strong strategic thinking and cultural curiosity.
- Excellent communication, collaboration, and stakeholder management skills.
Location(s): United Kingdom
City/Cities: London
Travel Required: 0% - 25%
Relocation Provided: No
Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviours – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
Director, Influencer Marketing EU employer: Coca-Cola HBC
Coca-Cola is an exceptional employer, offering the opportunity to work with one of the most iconic brands in the world while fostering a creative and inclusive culture. Employees benefit from exposure to world-class leaders and a commitment to continuous learning, ensuring personal and professional growth. Located in London, this role allows for collaboration with diverse teams and agencies, driving impactful influencer marketing strategies that resonate across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Influencer Marketing EU
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with influencers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work and achievements. This is your chance to shine and demonstrate how you can bring value to the role.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their influencer marketing strategies and come ready with ideas on how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director, Influencer Marketing EU
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in influencer marketing and social strategies. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Creativity:This role is all about creativity and innovation in influencer marketing. Use your application to demonstrate your unique ideas and approaches to campaigns. We love seeing fresh perspectives that can elevate our brand storytelling!
Be Data-Driven:Since this position requires a strong understanding of performance measurement, make sure to include examples of how you've used data to drive decisions in past roles. We appreciate candidates who can blend creativity with analytics!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Coca-Cola HBC
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends in Europe. Familiarise yourself with key players, emerging platforms, and successful campaigns. This will not only show your passion for the role but also demonstrate your understanding of the market dynamics.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would translate high-level strategies into actionable plans. Think about specific examples from your past experience where you've successfully led multi-market influencer programmes. Be ready to explain your thought process and the impact of your decisions.
✨Cultural Relevance is Key
Highlight your ability to apply cultural insights to marketing strategies. Bring examples of how you've tailored campaigns to resonate with diverse audiences. This will showcase your understanding of local nuances and your capability to drive brand relevance across different markets.
✨Collaboration is Crucial
Be prepared to discuss how you've worked cross-functionally in previous roles. Share stories that illustrate your ability to partner with various teams, such as media, creative, and data analytics, to achieve common goals. This will demonstrate your collaborative spirit and leadership skills.
