At a Glance
- Tasks: Lead digital commerce strategy and drive growth through data-driven decision making.
- Company: Join a leading enterprise focused on innovative digital solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with opportunities for travel and networking.
- Why this job: Make a significant impact in the fast-paced world of digital commerce.
- Qualifications: Senior experience in digital commerce and strong analytical skills required.
The predicted salary is between 100000 - 150000 £ per year.
Role Summary: The Director, Digital Commerce is the enterprise leader responsible for accelerating digital commerce growth across the market through a unified, data‑driven system approach. This role owns the end‑to‑end Digital Commerce strategy and system performance, bringing together commercial leadership, platform economics, and advanced digital capabilities to win disproportionately across online grocery, quick‑commerce, and A WayFromHome aggregator platforms.
What You’ll Do: A critical part of the remit is embedding data, analytics, and AI‑powered decision making into all elements of digital commerce: from demand forecasting and price/promo optimization to assortment, activation, and platform conversion. The role ensures the Company and the bottler operate from a shared, predictive, insight‑driven view of channel performance, enabling faster decisions, more precise interventions, and stronger ROI.
- Lead the Digital Commerce strategy & execution, uniting the Company and bottler in the market behind shared digital growth ambitions and a single integrated plan.
- Lead trade‑off and investment decision making for Digital Commerce within system guardrails, including portfolio, OBPPC, activation, media (including Retail Media), and platform partnership priorities.
- Act as the digital commerce voice with cross‑functional leaders (Marketing, RGM, Operations and Finance), ensuring digital is embedded in all commercial decisions.
- Own channel system performance for Digital Commerce, with clear accountability for volume, revenue, share, transactions, and profit delivery in line with BP targets.
- Establish and lead data‑driven business routines focused on root causes, decisions, and next actions—moving beyond reporting into insight‑driven action.
- Partner with the bottler in the market on joint business planning for digital channels, ensuring strong execution, commercial outcomes, and measurable ROI.
- Lead the development and continuous optimization of eRGM across all digital sub‑channels, ensuring pack‑price architecture, promo strategy, and customer economics deliver profitable, sustained growth.
- Define and track eRED for key customers and platforms, ensuring a balanced approach to platform economics, customer value creation, and system returns.
- Drive portfolio and activation performance across digital platforms, ensuring excellent execution on assortment, visibility, conversion, and basket expansion.
- Co‑lead the Retail Media strategy, planning, and investment approach in partnership with the bottler, ensuring coherent system choices and strong ROI.
- Clarify and guide the role of IMX and Digital Commerce in joint decision making for Retail Media, ensuring alignment on strategy, measurement, and investment governance.
- Ensure Retail Media contributes meaningfully to conversion, shopper engagement, and platform growth, with clear KPIs and accountability.
- Embed advanced analytics, AI, and data‑driven decision making into all Digital Commerce routines, including forecasting, pricing, promo, assortment, and conversion modeling.
- Lead digital test‑and‑learn initiatives, incubating new partnerships, pilots, and growth models; scale proven innovations rapidly across the market and the EU network.
- Serve as the senior digital commerce expert for the market, contributing to EU network forums and capability building.
- Build strong senior relationships with the bottler locally and key digital customers (retailers, aggregators, ecommerce partners), ensuring joint value creation and long‑term growth.
- Represent the Company externally on digital commerce topics, shaping industry dialogue, platform partnerships, and digital retail evolution.
- Role model enterprise leadership, collaboration, speed, and accountability across the network.
Experience & Capabilities: Senior experience in Digital Commerce, eCommerce, Omnichannel, or Platform based roles. Proven track record of using AI, data science, and advanced analytics to drive business results. Strong understanding of aggregators and digital platform economics (online grocery, quick‑commerce, AFH delivery). Experience leading system or cross‑company partnerships, influencing senior stakeholders and driving integrated execution without direct authority. Strong commercial, RGM, shopper, and financial acumen with proven delivery of profitable growth. Executive presence with strong communication, strategic thinking, and performance management discipline. Local market experience required.
Travel: Up to 20–25%. Location(s): United Kingdom City/Cities: London Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: April 27, 2026.
Director, Digital Commerce employer: Coca-Cola HBC
Coca-Cola HBC is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of London. Employees benefit from competitive salaries, comprehensive benefits, and ample opportunities for professional growth, making it an ideal place for those looking to make a meaningful impact in the marketing field across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Digital Commerce
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their digital commerce strategy and be ready to discuss how your experience aligns with their goals. We want you to shine!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your past roles, highlight specific achievements in digital commerce that demonstrate your ability to drive results. We love a good success story!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate candidates who are ready to make an impact in digital commerce.
We think you need these skills to ace Director, Digital Commerce
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital commerce and data-driven decision making. We want to see how your skills align with our goals, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills:Since this role is all about embedding analytics and AI into digital commerce, be sure to include specific examples of how you've used data to drive results in your previous roles. We love numbers, so quantify your successes where possible!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly see why you’re a great fit for the role!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Coca-Cola HBC
✨Know Your Digital Commerce Inside Out
Make sure you’re well-versed in the latest trends and technologies in digital commerce. Brush up on your knowledge of AI, data analytics, and platform economics, as these are crucial for the role. Be ready to discuss how you've used these tools to drive growth in previous positions.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your strategic thinking and decision-making skills. Think about past experiences where you had to make tough trade-off decisions or lead cross-functional teams. Prepare specific examples that highlight your ability to drive results in a collaborative environment.
✨Showcase Your Leadership Style
As a Director, you'll need to demonstrate strong leadership capabilities. Be prepared to discuss your approach to leading teams and influencing stakeholders without direct authority. Share examples of how you've successfully united teams behind a common goal and achieved measurable outcomes.
✨Understand the Company’s Digital Strategy
Research the company’s current digital commerce strategy and be ready to share your insights. Discuss how you can contribute to their goals and what innovative ideas you might bring to the table. Showing that you’ve done your homework will impress the interviewers and demonstrate your genuine interest in the role.
