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- Tasks: Lead impactful brand communications and develop PR strategies for iconic brands across Europe.
- Company: Join a dynamic team at a leading FMCG company with a focus on innovation.
- Benefits: Gain hands-on experience, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with global teams and creative agencies to deliver high-quality campaigns.
- Why this job: Make a real impact by enhancing brand relevance and engaging consumers at scale.
- Qualifications: 7+ years in Brand PR or communications, with strong project management and storytelling skills.
The predicted salary is between 80000 - 100000 £ per year.
The Director, Brand Communications is responsible for delivering high impact brand communications that strengthen consumer relevance, build brand love, and support business growth across Europe. The role focuses on the development of Brand PR strategies ensuring actionable, earned-first ideas are seamlessly integrated into the E2E framework, embedded in consumer insights, whilst also reinforcing key corporate reputation priorities.
Operating in close partnership with marketing counterparts at a central level, as well as market teams, bottlers, and global colleagues, this role ensures consistent messaging, high quality campaign delivery, and effective storytelling that brings brand strategies to life. It also manages agency partners, tracks performance, and embeds best practices to elevate the quality and effectiveness of communications across the system.
Key Responsibilities- Develop and deliver brand PR plans for Europe across our portfolio of iconic brands.
- Work in close collaboration with Marketing and fully integrate into the E2E campaign framework.
- Bring brand stories to life in culturally-relevant and consumer-centric ways, driven by a social-first, earned-first mindset.
- Partner with Marketing to design and activate influencer and creator strategies, ensuring coherent storytelling across earned, owned, and paid channels.
- Work closely with frontline markets to localize brand narratives and ensure campaigns resonate with diverse consumer segments.
- Support prioritization of Brand PR into key campaigns through annual brand planning (ABP) cycles in collaboration with Marketing.
- Collaborate with global communications, bottling partners, and PACS/FLA teams to ensure consistent messaging and smooth rollout of Brand PR initiatives.
- Coordinate with Marketing and functional partners to align brand messaging with corporate purpose and reputation priorities.
- Engage with external stakeholders—including media, agencies, influencers, and community partners—to amplify brand relevance and visibility.
- Manage the day-to-day execution of Brand PR and digital campaigns, ensuring operational excellence and on-time delivery.
- Support the development of KPIs and tracking frameworks to measure communications performance and campaign effectiveness.
- Identify and apply relevant best practices in Brand PR, digital engagement, and influencer work from within the FMCG landscape and broader industry.
- Lead creative agencies in developing high-quality PR strategies, content, influencer programs, and digital storytelling assets.
- Ensure creative outputs meet standards for executional excellence, consumer impact, and brand consistency.
- Provide hands-on guidance for content development, message crafting, and activation planning.
- Bachelor’s or master’s degree in Communications, Public Relations, Journalism, or related field.
- 7+ years of experience in Brand PR, communications, or integrated marketing roles.
- Proven experience activating consumer-centric campaigns and brand stories across markets.
- Strong understanding of influencer strategy, creator ecosystems, and earned/owned/paid integration.
- Strong content development, narrative crafting, and project management skills.
- Hands-on experience building PR and influencer programs for iconic brands.
- Opportunity to enhance brand relevance and consumer engagement at scale.
- Exposure to integrated comms planning and cross-system collaboration across Europe.
Director, Brand Communications employer: Coca-Cola HBC
Contact Detail:
Coca-Cola HBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Brand Communications
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand communications. Include case studies of successful campaigns you've led, showcasing your ability to deliver high-impact results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand strategies. Understand their current campaigns and think about how you can contribute to their goals. Bring fresh ideas to the table during your chat – it shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly can sometimes give you a better chance of getting noticed. So, get your application in and let’s make some brand magic happen together!
We think you need these skills to ace Director, Brand Communications
Some tips for your application 🫡
Show Your Passion for Brand Communications: When writing your application, let your enthusiasm for brand communications shine through. We want to see how you can bring our iconic brands to life and make them resonate with consumers across Europe.
Tailor Your Experience: Make sure to highlight your relevant experience in Brand PR and integrated marketing. We’re looking for specific examples of campaigns you've worked on that demonstrate your ability to create consumer-centric narratives and effective storytelling.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured content that showcases your skills without unnecessary fluff. Remember, quality over quantity is key!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity in our team.
How to prepare for a job interview at Coca-Cola HBC
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values, recent campaigns, and overall market presence. Understanding their unique selling points and how they resonate with consumers will help you articulate how your experience aligns with their goals.
✨Showcase Your Storytelling Skills
Prepare to discuss specific examples of how you've brought brand stories to life in previous roles. Highlight your ability to craft narratives that engage diverse consumer segments and demonstrate your understanding of culturally-relevant messaging.
✨Collaborate Like a Pro
This role requires close collaboration with various teams. Be ready to share experiences where you've successfully partnered with marketing, agencies, or other stakeholders to deliver impactful campaigns. Emphasise your teamwork skills and how you ensure consistent messaging across channels.
✨Metrics Matter
Be prepared to discuss how you've tracked the performance of your campaigns in the past. Share specific KPIs you've developed and how you've used data to refine strategies. This shows your analytical side and commitment to continuous improvement in brand communications.