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For Companies At a Glance
- Tasks: Join a dynamic team to drive brand growth and engage consumers through innovative marketing campaigns.
- Company: Coca-Cola is a global leader in beverages, dedicated to creating memorable connections with consumers.
- Benefits: Enjoy a competitive rewards package, flexible learning tools, and opportunities for personal and professional growth.
- Why this job: Accelerate your career with hands-on experience, mentorship, and the chance to lead impactful projects.
- Qualifications: Bachelor’s or master’s degree by September 2025; strong communication skills and leadership experience required.
- Other info: This is a 24-month graduate programme with four rotations, starting full-time on October 1, 2025.
The predicted salary is between 28800 - 43200 £ per year.
Function Overview at Coca-Cola
At Coca-Cola, our Marketing function is at the heart of creating memorable connections between our brands and the millions of people we serve every day. We focus on inspiring and engaging consumers through innovative campaigns, digital experiences, and impactful storytelling that bring our iconic brands to life.
What will you do as a Coca-Cola Blaze Graduate?
Through the Coca-Cola Blaze Graduate Program, we are dedicated to accelerating your career with three key pillars:
- Experience
- Embark on a 24-month journey with four rotations designed to fast-track your career, building expertise and leadership skills.
- Lead high-impact projects that shape our business and deliver meaningful results.
- Gain invaluable experiences that will prepare you for rewarding leadership opportunities at Coca-Cola.
- Exposure
- Connect and collaborate with leaders, mentors, and peers across our global network, building relationships that will inspire and support your journey.
- Receive personalized coaching and career guidance to fuel your growth, helping you thrive and reach your full potential.
- Represent Coca-Cola as a brand ambassador, sharing your story, inspiring others, and driving meaningful change in our communities and beyond.
- Education
- Immerse yourself in real-world learning through hands-on projects, market visits, and global meetings that expand your perspective.
- Engage in world-class development programs designed to sharpen your skills and deepen your expertise.
- Access cutting-edge digital learning tools for flexible, interactive learning - empowering you to grow on your own terms.
Key Responsibilities
As a Marketing Graduate at Coca-Cola, you will join a dynamic team focused on driving brand growth, consumer engagement, and market leadership. You will have the opportunity to contribute to exciting marketing campaigns, collaborate with cross-functional teams, and gain hands-on experience in both traditional and digital marketing.
- Support the development and execution of 360-degree marketing campaigns that resonate with diverse consumer segments.
- Conduct consumer and market research to uncover insights that guide brand strategies and messaging.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Monitor and evaluate the effectiveness of marketing initiatives and campaigns.
- Manage social media and digital marketing channels to foster engagement and drive brand awareness.
- Assist in coordinating product launches, events, and sponsorships to enhance brand visibility.
Qualifications:
- A bachelor’s or master’s degree completed by September 2025.
- Availability to start full-time (36.25 hours/week) on October 1, 2025.
- Legal eligibility to work in the country you are applying for.
- No more than 3 years of full-time professional experience.
- Fluent in English with excellent communication and creative problem-solving abilities.
- Demonstrated leadership through roles in academic, extracurricular, or professional settings.
- Desire to lead change, manage complex projects, and collaborate with people in a fast-paced, high-performance environment.
- Openness to different perspectives and a proven ability to work effectively with diverse teams.
- Previous internship experience with The Coca-Cola Company or its system partners is an advantage.
- Knowledge of key marketing principles and strategies.
- Passion for brand-building and innovative marketing.
- Strong analytical skills and attention to detail.
- Consumer-first mindset with the ability to drive creativity and innovation.
Graduate Program Rewards Package
As a Coca-Cola Blaze Graduate, you’ll enjoy a competitive rewards package designed to celebrate your contributions and support your growth as you kick-start your career.
Coca-Cola Blaze Graduate, Marketing employer: Coca-Cola HBC
Contact Detail:
Coca-Cola HBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Coca-Cola Blaze Graduate, Marketing
✨Tip Number 1
Familiarise yourself with Coca-Cola's brand values and marketing strategies. Understanding their approach to consumer engagement and storytelling will help you align your discussions during interviews with their core mission.
✨Tip Number 2
Network with current or former employees of Coca-Cola, especially those who have been through the Blaze Graduate Program. They can provide valuable insights into the company culture and expectations, which can be beneficial for your application.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and consumer behaviour. Being able to discuss recent campaigns or innovations in the industry will demonstrate your passion and knowledge during interviews.
✨Tip Number 4
Prepare to showcase your leadership experiences, even if they are from academic or extracurricular activities. Highlighting how you've led projects or collaborated with diverse teams will resonate well with Coca-Cola's emphasis on leadership and teamwork.
We think you need these skills to ace Coca-Cola Blaze Graduate, Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experiences and skills that align with the marketing role at Coca-Cola. Emphasise any leadership roles, marketing projects, or internships that showcase your ability to drive brand growth and consumer engagement.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your passion for marketing but also demonstrates your understanding of Coca-Cola's brand values. Share specific examples of how your background and experiences make you a great fit for the Coca-Cola Blaze Graduate Programme.
Showcase Your Creativity: In your application, include examples of innovative campaigns or projects you've worked on. Highlight your creative problem-solving skills and how you've successfully engaged consumers in previous roles or academic settings.
Prepare for Potential Assessments: Be ready for any assessments or tasks that may be part of the application process. This could include case studies or marketing scenarios. Practise articulating your thought process and decision-making skills, as these will be crucial in demonstrating your fit for the role.
How to prepare for a job interview at Coca-Cola HBC
✨Show Your Passion for Marketing
Make sure to express your enthusiasm for marketing and brand-building during the interview. Share specific examples of campaigns or projects that inspired you, and explain how they align with Coca-Cola's mission to create memorable connections.
✨Demonstrate Leadership Experience
Highlight any leadership roles you've held in academic, extracurricular, or professional settings. Discuss how these experiences have prepared you to lead high-impact projects at Coca-Cola and how you can contribute to their dynamic team.
✨Prepare for Case Studies
Be ready to tackle case studies or situational questions that assess your problem-solving skills and creativity. Think about how you would approach developing a marketing campaign or analysing consumer insights, as this will showcase your analytical abilities.
✨Research Coca-Cola's Brand Values
Familiarise yourself with Coca-Cola's brand values and recent marketing initiatives. This knowledge will help you tailor your responses and demonstrate your understanding of the company's goals, making you a more compelling candidate.
