Commercial Brand Development Manager - AFH 12 Month Secondment in London
Commercial Brand Development Manager - AFH 12 Month Secondment

Commercial Brand Development Manager - AFH 12 Month Secondment in London

London Full-Time 50000 - 60000 £ / year (est.) No home office possible
Coca-Cola Europacific Partners

At a Glance

  • Tasks: Drive brand growth in the away-from-home market through innovative activation strategies.
  • Company: Join Coca-Cola Europacific Partners, a global leader in consumer goods.
  • Benefits: Enjoy hybrid working, generous leave, bonuses, and private medical insurance.
  • Other info: Collaborative culture with opportunities for personal and professional growth.
  • Why this job: Make a real impact in a dynamic new business unit focused on ready-to-drink alcohol.
  • Qualifications: Strong planning, budgeting, and communication skills; experience in shopper marketing or sales preferred.

The predicted salary is between 50000 - 60000 £ per year.

Are you looking for a new challenge and have an entrepreneurial mindset? Do you have a personality with the power to influence and connect? Will you make an impact with your desire to win? Then we have a great opportunity for you!

Location - Uxbridge
Contract - 12 Months Secondment

What you become part of:

An exciting opportunity has arisen to work in the newest area of our business, Alcohol Ready to Drink (ARTD). This new business unit is all part of keeping consumers at the centre of everything we do as we continue to develop our portfolio as a total beverage company. The Customer Activation role is key to driving our brand portfolio in the away from home environment through best in class activation and execution. Understanding the brand objectives and shopper insights enables this role to identify the right solution to grow penetration, frequency, or spend per trip as required. Keeping the budget under control and assigning spend to the right brands, packs and moments is key to ensuring we deliver the plan and maximise return of investment. This Customer Activation role is ultimately accountable for defining and delivering the ‘end to end’ shopper activation within our customers. Also working collaboratively with wider teams.

What to expect from the role:

  • Develop a deep understanding of shopper barriers and purchase triggers, along with activation priorities, across all customers outside of Grocery, Discounters and E‑commerce.
  • Maintain a strong view of key shopper trends and the competitive landscape, sharing insights directly with key customers and indirectly via sales teams.
  • Work closely with field sales and national sales teams to activate relevant shopper and brand strategies for your customers, ensuring delivery against agreed sales metrics.
  • Apply commercial acumen to assess the implications of decisions, making sound judgements that unlock best‑in‑class activation aligned to overall commercial priorities.
  • Manage and prioritise trade marketing investment across your customers, ensuring spend remains within budget and delivers a clear return on investment, including collaboration with external agencies where appropriate.
  • Act as the day‑to‑day marketing and brand contact for your customers, providing guidance, answers to queries and strategic recommendations.

Skills & Essentials:

To be successful in this role you need to demonstrate excellent planning skills & budgeting control; analytical and data processing; great communication, both verbal and written, and be confident in communicating with key stakeholders and customers. Experience gained from working within a customer facing role in Shopper Marketing, Sales, or Category Development is preferred.

Compensation And Benefits:

  • Hybrid Working (3 days WFH, 2 days office based)
  • 25 Days Annual Leave (exc. Bank Holidays)
  • Bonus Opportunity
  • Private medical insurance (family cover)
  • Holiday Purchase opportunity
  • Generous Staff Discount
  • Mental Health Wellbeing Initiatives (Employee Assistant Programme)
  • Benefits platform with exclusive discounts and offers

We are Coca-Cola Europacific Partners (CCEP) – a dedicated team of 42,000 people, serving customers in 31 countries, who work together to make, move and sell some of the world’s most loved drinks. We are a global business and one of the leading consumer goods companies in the world. We help our 2.1 million customers grow, and we are constantly investing in exciting new products, innovative technologies and fresh ideas. This helps us to delight the 600 million people who enjoy our drinks every day. From gender, age and ethnicity to sexual orientation and different abilities, we welcome people from all walks of life and empower unique perspectives. We recognise we’ve got some way to go, but we’ll get there with the support of our people. It’s them who drive our future growth.

To find out more about what it’s like to work at and our culture we would welcome you to speak to one of our employees on our live chat platform.

We recognise some people prefer not to participate in alcohol related sales, interactions, or promotions. If that’s true for you – please raise this with your talent acquisition contact who will advise you on whether this role includes activities related to our alcohol portfolio.

Commercial Brand Development Manager - AFH 12 Month Secondment in London employer: Coca-Cola Europacific Partners

Coca-Cola Europacific Partners (CCEP) is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a collaborative environment. With a strong focus on personal and professional growth, CCEP provides comprehensive benefits including hybrid working options, generous annual leave, and mental health initiatives, making it an attractive place for those seeking meaningful and rewarding employment in Uxbridge.
Coca-Cola Europacific Partners

Contact Detail:

Coca-Cola Europacific Partners Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Commercial Brand Development Manager - AFH 12 Month Secondment in London

✨Tip Number 1

Get to know the company inside out! Research Coca-Cola Europacific Partners and their Alcohol Ready to Drink (ARTD) segment. Understanding their values and recent projects will help you connect your experience to their needs during interviews.

✨Tip Number 2

Network like a pro! Reach out to current employees on LinkedIn or through our live chat platform. Having a chat with someone already in the company can give you insider tips and make your application stand out.

✨Tip Number 3

Prepare for behavioural questions! Think of examples from your past experiences that showcase your planning skills, budgeting control, and ability to influence others. Use the STAR method (Situation, Task, Action, Result) to structure your answers.

✨Tip Number 4

Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.

We think you need these skills to ace Commercial Brand Development Manager - AFH 12 Month Secondment in London

Entrepreneurial Mindset
Influencing Skills
Customer Activation
Brand Strategy Development
Budget Management
Analytical Skills
Data Processing
Communication Skills
Stakeholder Engagement
Trade Marketing
Sales Metrics Analysis
Commercial Acumen
Collaboration with External Agencies
Planning Skills

Some tips for your application 🫡

Understand the Role: Before you dive into your application, take a moment to really grasp what this role is all about. Familiarise yourself with the responsibilities and tasks mentioned in the job description so you can tailor your application to show how you fit the bill.

Show Your Personality: We want to see the real you! Use your application to showcase your entrepreneurial mindset and your ability to connect with others. Don’t be afraid to let your personality shine through – it’s all about making an impact!

Highlight Relevant Experience: Make sure to emphasise any experience you have in customer-facing roles, shopper marketing, or sales. We’re looking for those who can demonstrate excellent planning skills and budgeting control, so don’t hold back on sharing your achievements!

Apply Through Our Website: Ready to take the plunge? We encourage you to apply through our website. It’s the best way to ensure your application gets to us directly, and we can’t wait to see what you bring to the table!

How to prepare for a job interview at Coca-Cola Europacific Partners

✨Know Your Brand Inside Out

Before the interview, dive deep into the brand's history, values, and current market position. Understanding the nuances of the Alcohol Ready to Drink (ARTD) sector will help you articulate how your experience aligns with their goals.

✨Showcase Your Analytical Skills

Be prepared to discuss how you've used data to drive decisions in previous roles. Highlight specific examples where your analytical skills led to successful outcomes, especially in shopper marketing or sales.

✨Demonstrate Your Communication Prowess

Since this role involves liaising with key stakeholders, practice articulating your thoughts clearly and confidently. Use examples from past experiences where effective communication made a difference in achieving objectives.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving abilities and commercial acumen. Think of scenarios where you had to manage budgets or activate marketing strategies, and be ready to explain your thought process and results.

Commercial Brand Development Manager - AFH 12 Month Secondment in London
Coca-Cola Europacific Partners
Location: London

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