At a Glance
- Tasks: Drive shopper activation strategies and collaborate with key customers to boost brand performance.
- Company: Join Coca-Cola Europacific Partners, a global leader in consumer goods.
- Benefits: Permanent role with opportunities for personal growth and development.
- Other info: Inclusive culture with a focus on diversity and equal opportunities.
- Why this job: Make an impact in a high-profile role within a dynamic team.
- Qualifications: Strong planning, budgeting, and communication skills; experience in shopper marketing preferred.
Are you looking for new challenges and personal growth within Coca-Cola Europacific Partners? Then we have a great opportunity for you!
What you become part of:
Join the team in a high-profile role delivering CCEP’s shopper activation strategy within one of our most strategically important Grocery customers. The Customer Activation team are key to driving the brand portfolio through best-in-class activation in stores and online. Understanding the brand objectives and shopper insights enables our Activation Managers to identify the right solution to grow penetration, frequency, or spend per trip as required. Keeping the budget under control and assigning spend to the right brands, packs and moments is key to ensuring we deliver the plan to maximise ROI. Customer Activation Managers are accountable for defining and delivering the ‘end to end’ shopper activation within our Customers. Also working collaboratively with other Commercial Development teams, Sales, The Coca-Cola Company and of course our customers is key to delivering great execution.
What to expect:
- You would understand the shopper barriers & triggers to purchase and CCEP activation priorities within your environment/customers as well as the key trends and competitor landscape.
- You will share this knowledge directly with key customers and indirectly through sales teams.
- You will work collaboratively with the FS and National sales teams for your customer to activate all the relevant shopper and brand strategies to meet the defined ABP metrics.
- You will understand the commercial implications of decisions to make the right judgements to unlock best in class activation ensuring activation is aligned to Commercial priorities.
- You will manage and prioritise TME spend within your customer ensuring spend is within allocated budgets and investments are delivering ROI.
- You will work closely with our franchisors to execute relevant shopper / brand moments and ensure national campaigns are suitable for your customer to avoid customisation where reasonable for National campaigns (e.g. Premier League).
- For any relevant ‘beacon customers’ for KO brands within your environment, you will work with the Brand Activation Team to create tailored activation plans to drive greater conversion and customer preference.
- You will become your customers day to day contact for Marketing queries or recommendations.
- You will represent your customer at any relevant internal meetings or external forums (industry conferences).
- You’ll be responsible for developing and mentoring 1 direct report.
Skills & Experience:
- To be successful in this role you need to demonstrate excellent planning & budgeting control skills.
- Analytical and data processing skills.
- Excellent communication skills, both verbal and written.
- Demonstrate confidence in communicating with key stakeholders and customers.
- Experience gained from working within a customer facing role in Shopper Marketing, Sales, or Category Development is preferred.
Application:
If this role is of interest to you please upload a recent copy of your CV and a member of the Talent Acquisition team will be in touch.
We believe that equal opportunities means inclusion, diversity and fair treatment for all. As we have expanded recently into alcohol ready to drink Jack Daniel’s and Coca-Cola we recognise that some people prefer not to participate in alcohol related sales, interactions, or promotions. If that’s true for you – please raise this with your talent acquisition contact who will advise you on whether this role includes activities related to our alcohol portfolio.
We aim to make our recruitment process as comfortable and accessible as possible and would appreciate it if you would advise us of any particular requirements, adjustments or requests you may have to help us ensure that your experience is enjoyable.
Job Information:
- Hiring Manager: Carina De Oliveira Azevedo
- Recruiter: Cristina Alice Mylne
- Grade: G3
- Location: United Kingdom : CCEP Site Locations : Uxbridge
We are Coca-Cola Europacific Partners (CCEP) – a dedicated team of 42,000 people, serving customers in 31 countries, who work together to make, move and sell some of the world’s most loved drinks. We are a global business and one of the leading consumer goods companies in the world.
Activation Manager employer: Coca-Cola Europacific Partners
Coca-Cola Europacific Partners is an exceptional employer, offering a dynamic work environment in Sidcup where you can thrive and grow. With a strong focus on personal development, employees benefit from comprehensive training programs, a supportive culture that promotes learning, and numerous career advancement opportunities within the expansive CCEP network. Join a diverse team dedicated to innovation and excellence, and be part of a company that values your unique contributions and empowers you to make a meaningful impact.
Contact Details:
Coca-Cola Europacific Partners Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Activation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coca-Cola Europacific Partners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coca-Cola Europacific Partners are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coca-Cola Europacific Partners on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Activation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coca-Cola Europacific Partners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coca-Cola Europacific Partners:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coca-Cola Europacific Partners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coca-Cola Europacific Partners
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coca-Cola Europacific Partners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coca-Cola Europacific Partners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
