At a Glance
- Tasks: Lead retail media strategy and drive performance across multiple markets.
- Company: Dynamic company at the forefront of retail media and social commerce.
- Benefits: Competitive annual incentive, inclusive workplace, and growth opportunities.
- Other info: Join a diverse team committed to innovation and excellence.
- Why this job: Shape the future of retail media and make a real impact on brand success.
- Qualifications: 10-12 years in retail media with strong leadership and negotiation skills.
The predicted salary is between 80000 - 100000 £ per year.
The Retail Media, Performance, Social Commerce Media Director is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape and excel in performance media. This role sits at the intersection of Integrated Marketing Experience (IMX) and Commercial/Customer teams, turning audience insights into high-converting execution. You will be an advocate for 'Total Commerce', looking beyond retail media into how retail and performance insights and data can be used to inform mid-to-upper funnel strategy. You will lead the orchestration of European and multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.
Responsibilities
- Media principles & partnerships: Develop and lead Europe retail media strategy. Recommend channel and platform commitments to markets, tracking investment and performance against KPIs. Establish clear roadmaps and tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.
- Commercial Integration: Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth. Convert commercial implications into media decisions and KPIs.
- Ecosystem Governance & performance: Own the 'stack' required to operate at scale, including data clean rooms, ad tech, and measurement frameworks. Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled. Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.
- Cross-Functional Leadership: Act as the primary interface between senior teams to ensure retail media is integrated properly and complimentary to local market. Work closely with Creative, Data, and Measurement teams to establish routines, community management to all.
- Transformation & best-practice scaling: Develop successful pilots and operationalize them in market, translate complex data into actionable enhancements and recommendations. Align and design the experimentation agenda. Identify and scale best practices from other Operating Units, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.
Qualifications
- 10-12 years of experience in Retail Media, performance, social commerce roles, with increasing leadership responsibility.
- Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest).
- Significant experience working with media agencies and holding groups.
- Proven ability to negotiate large-scale, end-to-end solutions with partners.
- Deep understanding of the 'bottler' or 'franchise' commercial model and how media impacts the value chain.
- Strong communication, collaboration, and problem-solving skills.
- Ability to operate effectively in Agile, cross functional IMX teams.
Key Skills: Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Strategy, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design.
Benefits
Annual Incentive Reference Value Percentage: 30%. The annual incentive reference value is a market-based competitive value for your role, falling in the middle of the range for your role, indicating performance at target.
Equal Opportunity Employer
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Retail Media, performance, social commerce Media Director employer: Coca-Cola Europacific Partners plc
As a leading player in the Retail Media landscape, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and leadership within a dynamic team. Located in a vibrant market, we champion a culture of inclusivity and creativity, ensuring that every voice is heard and valued, making it an ideal place for those looking to make a meaningful impact in the world of media and commerce.
Contact Details:
Coca-Cola Europacific Partners plc Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media, performance, social commerce Media Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your past successes in retail media and performance marketing. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team.
We think you need these skills to ace Retail Media, performance, social commerce Media Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in retail media and performance marketing, and don’t forget to showcase any relevant partnerships you've developed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about retail media and how your skills align with our goals. Be sure to mention specific examples of your past successes that relate to the role.
Showcase Your Leadership Skills:As a Media Director, leadership is key. In your application, highlight instances where you've led cross-functional teams or projects. We love seeing how you've driven results through collaboration and strategic thinking!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at Coca-Cola Europacific Partners plc
✨Know Your RMN Inside Out
Make sure you’re well-versed in Retail Media Networks, especially platforms like Amazon and Criteo. Brush up on how these networks operate and their impact on performance media. This knowledge will help you demonstrate your expertise and show that you can lead the strategy effectively.
✨Showcase Your Cross-Functional Skills
Prepare examples of how you've successfully collaborated with different teams, such as Creative, Data, and Measurement. Highlight your experience in integrating retail media with commercial strategies, as this role requires strong cross-functional leadership.
✨Bring Data to Life
Be ready to discuss how you’ve turned complex data into actionable insights in previous roles. Use specific examples to illustrate how your data-driven decisions have led to successful media campaigns or partnerships, showcasing your ability to drive both brand equity and conversion.
✨Demonstrate Your Negotiation Prowess
Prepare to talk about your experience negotiating large-scale media solutions. Think of specific instances where you’ve successfully navigated challenges with partners. This will show your potential employer that you have the skills to manage significant media investments and relationships.
