Senior Director, Hydration in London

Responsibilities

• Play as the 'voice' of the OU to inform, influence and update Global Keep regular interaction with Global team to influence and align strategies based on insights, key trends, business performance.
• Scan, share and steel with pride best practices coming from Global or other OUs.
• Influence Global to guarantee best marketing and further generate synergies.
• Develop portfolio/brands strategy for the Operating Unit.
• Lead and create value for the Operating Unit through the development of the existing core hydration brand and portfolio strategies.
• Develop EU portfolio and brand strategy for LRP expansion into the active hydration whitespace.
• Partner with EU system stakeholders to align the growth plan, portfolio and execution priorities.
• Provide leadership in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination for the category.
• Focus on business growth strategies and brand plans definition, to ensure volume, business profit and market share growth in the short, medium and long term.
• Be responsible for integrated marketing plan and programs in collaboration with the IMX team.
• Manage P&L in collaboration with Finance team.
• Develop plans to execute the strategy for the OU.
• Identify the key growth drivers for the specific portfolio/brand and develop the corresponding prioritized investment strategy, by country and by brand.
• Focus on driving scalable ideas, synergies and marketing productivity at all touch points cross OU.
• Be responsible to deliver on time and with excellence integrated marketing plans to be consistently executed across all OU markets.
• Manage overall business support local brand teams and lead regional brands to ensure plans are rich, brand calendars but focused on big and bold activations ensuring sync between ATL, BTL, POS and digital, with enough flexibility for small/medium/big markets.
• Lead business reviews, timely measurement and learnings for reapplication.
• Ensure brand plans with enough rich Brand Calendars but focused on big and bold activations ensuring sync between ATL, BTL, POS and digital, with enough flexibility for small/medium/big markets.
• Optimize DMI mix within each brand/market.
• Manage P&L against BP targets.
• Lead teams.
• Play active role in the Stills marketing leadership team.
• Build marketing capability across marketing community.
• Lead, coach and develop own team's capabilities and foster teamwork and participation.
• Play active role in the HST Marketing leadership team.
• Be pioneer of Agile approach.
• Interact with Frontline organization.
• Act as a key business leader internally within the OU marketing teams and with Frontline team, both regionally and locally.
• Develop and maintain routines that facilitate roll-out of strategies and brand plans to local markets and facilitate excellent implementation (with adaptation and/or complementation) by the franchise marketing teams.
• Steward Franchise Marketing teams to ensure flawless implementation of Core programs and aligned local amplification.

Qualifications

• Significant marketing and leadership experience (15+ years), including leading sizeable teams (5+).
• Experience working in innovation strategy, creative strategy, category/brand strategy.
• Experience working with marketing in the field.
• Experience working in cross‑functional and cross‑geographical teams is preferred.
• Ability to support integrated brand strategy across category for regional and local brands (positioning, innovation, occasions, and general competitive opportunities).
• Ability to oversee regional and local brand creative strategy (creative ideas and execution).
• Deep consumer understanding, with a grounding in insights and analytics.
• Business / commercial acumen, including financial expertise.
• Expertise in TCCC business models and financials.
• Design thinking capability.
• Ability to work in Agile cross‑functional teams and effectively collaborate with key stakeholders.
• Great written, verbal and interpersonal communication skills in English as well as presentation skills / storytelling.
• Ability to work under pressure and meet tight deadlines.

Benefits

• Annual Incentive Reference Value Percentage: 30% (for most regions). 60% for other regions.
• Base Salary: 110000 EUR to 156000 EUR (Italy: 97700 EUR to 142000 EUR; Poland: 435,000 PLN to 692,000 PLN).
• A full range of medical, financial, and other benefits, dependent on the position, is offered.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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