At a Glance
- Tasks: Drive growth for beverage brands through consumer insights and innovative marketing strategies.
- Company: Join a leading company in the Consumer-Packaged Goods industry with iconic brands.
- Benefits: Competitive salary, leadership opportunities, and exposure to world-class leaders.
- Other info: Collaborative culture focused on creativity and continuous growth.
- Why this job: Shape brand narratives and create impactful consumer experiences in a fast-paced environment.
- Qualifications: 7+ years in brand marketing, strong analytical skills, and experience leading teams.
In this role you drive growth for our beverage brands by uncovering consumer insights and shaping growth, profit, and market share. You will own communications strategy across the marketing mix and collaborate with Sales, Finance, and agencies to craft breakthrough consumer experiences. You'll align brand identity and strategy with data-driven plans, delivering compelling narratives and integrated campaigns. This position anchors the brand's next chapter in a fast-moving, omni-channel environment.
Pay / Benefits
- Set brand strategy and optimize the marketing mix to tell the brand story
- Develop and maintain brand identity, vision, mission, and core values
- Create data-driven strategic plans leveraging marketplace trends and consumer insights
- Lead category, portfolio, and brand planning with cross-functional storytelling to rally teams
- Drive continuous growth from demand generation and refresh the brand's creative and media mix
- Design personalized consumer experiences and craft breakthrough creative across channels
- Collaborate with Sales and external partners to execute omni-channel strategies and maximize retail results
- Manage projects on time and budget, balancing investment and risk for maximum ROI
- Provide leadership to ensure integrated marketing activities and metrics for effectiveness
- Define new processes and standards supporting corporate strategies
Key requirements
- Bachelor's degree in Marketing, Business or related field
- 7+ years of brand marketing experience
- Minimum 2 years of people leadership
- Experience in Consumer-Packaged Goods (CPG) preferred
- Proven results across advertising, PR, digital, social, shopper marketing, promotions
- Strong analytical skills, strategic thinking, and effective communication
- Experience leading cross-functional teams and agency partners
- Ability to influence across organizational boundaries and manage large budgets
- Data-driven mindset for insights to guide media mix and innovation
Director, CCTM employer: Coca-Cola Europacific Partners plc
Coca-Cola Europacific Partners plc is an exceptional employer, offering a dynamic work environment at our Edmonton site where safety and innovation are paramount. Employees benefit from comprehensive training and development opportunities, fostering personal and professional growth while working alongside skilled technicians in a collaborative atmosphere. With a commitment to continuous improvement and a focus on hands-on problem-solving, this role provides a rewarding experience for those looking to make a meaningful impact in the FMCG sector.
Contact Details:
Coca-Cola Europacific Partners plc Recruitment Team
