At a Glance
- Tasks: Drive growth for beverage brands through consumer insights and innovative marketing strategies.
- Company: Join a leading company in the Consumer-Packaged Goods industry with iconic brands.
- Benefits: Competitive salary, leadership opportunities, and exposure to world-class leaders.
- Other info: Collaborative culture focused on creativity and continuous growth.
- Why this job: Shape brand narratives and create impactful consumer experiences in a fast-paced environment.
- Qualifications: 7+ years in brand marketing, strong analytical skills, and experience leading teams.
In this role you drive growth for our beverage brands by uncovering consumer insights and shaping growth, profit, and market share. You will own communications strategy across the marketing mix and collaborate with Sales, Finance, and agencies to craft breakthrough consumer experiences. You'll align brand identity and strategy with data-driven plans, delivering compelling narratives and integrated campaigns. This position anchors the brand's next chapter in a fast-moving, omni-channel environment.
Pay / Benefits
- Set brand strategy and optimize the marketing mix to tell the brand story
- Develop and maintain brand identity, vision, mission, and core values
- Create data-driven strategic plans leveraging marketplace trends and consumer insights
- Lead category, portfolio, and brand planning with cross-functional storytelling to rally teams
- Drive continuous growth from demand generation and refresh the brand's creative and media mix
- Design personalized consumer experiences and craft breakthrough creative across channels
- Collaborate with Sales and external partners to execute omni-channel strategies and maximize retail results
- Manage projects on time and budget, balancing investment and risk for maximum ROI
- Provide leadership to ensure integrated marketing activities and metrics for effectiveness
- Define new processes and standards supporting corporate strategies
Key requirements
- Bachelor's degree in Marketing, Business or related field
- 7+ years of brand marketing experience
- Minimum 2 years of people leadership
- Experience in Consumer-Packaged Goods (CPG) preferred
- Proven results across advertising, PR, digital, social, shopper marketing, promotions
- Strong analytical skills, strategic thinking, and effective communication
- Experience leading cross-functional teams and agency partners
- Ability to influence across organizational boundaries and manage large budgets
- Data-driven mindset for insights to guide media mix and innovation
Director, CCTM employer: Coca-Cola Europacific Partners plc
At The Coca-Cola Company, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Senior Director in ARTD Europe, you'll benefit from competitive compensation, comprehensive medical and financial benefits, and unparalleled opportunities for professional growth within a globally recognised brand. Join us in a role that not only drives strategic impact across Europe but also champions diversity and inclusion, ensuring every voice is heard and valued.
Contact Details:
Coca-Cola Europacific Partners plc Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director, CCTM
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coca-Cola Europacific Partners plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coca-Cola Europacific Partners plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coca-Cola Europacific Partners plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coca-Cola Europacific Partners plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, CCTM
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coca-Cola Europacific Partners plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coca-Cola Europacific Partners plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coca-Cola Europacific Partners plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coca-Cola Europacific Partners plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coca-Cola Europacific Partners plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coca-Cola Europacific Partners plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
