At a Glance
- Tasks: Lead retail media strategy and drive performance across multiple markets.
- Company: Dynamic company at the forefront of retail media and social commerce.
- Benefits: Competitive annual incentive, inclusive workplace, and growth opportunities.
- Other info: Join a diverse team committed to innovation and excellence.
- Why this job: Shape the future of retail media and make a real impact on brand success.
- Qualifications: 10-12 years in retail media with strong leadership and negotiation skills.
The predicted salary is between 80000 - 100000 £ per year.
The Retail Media, Performance, Social Commerce Media Director is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape and excel in performance media. This role sits at the intersection of Integrated Marketing Experience (IMX) and Commercial/Customer teams, turning audience insights into high-converting execution. You will be an advocate for 'Total Commerce', looking beyond retail media into how retail and performance insights and data can be used to inform mid-to-upper funnel strategy. You will lead the orchestration of European and multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.
Responsibilities
- Media principles & partnerships: Develop and lead Europe retail media strategy. Recommend channel and platform commitments to markets, tracking investment and performance against KPIs. Establish clear roadmaps and tracking with partners like Google, Meta, Amazon whilst leading and/or supporting markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.
- Commercial Integration: Connect retail media activity to our Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth. Convert commercial implications into media decisions and KPIs.
- Ecosystem Governance & performance: Own the 'stack' required to operate at scale, including data clean rooms, ad tech, and measurement frameworks. Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled. Ensure strict adherence to Responsible Marketing Policies, including platform specific requirements.
- Cross-Functional Leadership: Act as the primary interface between senior teams to ensure retail media is integrated properly and complimentary to local market. Work closely with Creative, Data, and Measurement teams to establish routines, community management to all.
- Transformation & best-practice scaling: Develop successful pilots and operationalize them in market, translate complex data into actionable enhancements and recommendations. Align and design the experimentation agenda. Identify and scale best practices from other Operating Units, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.
Qualifications
- 10-12 years of experience in Retail Media, performance, social commerce roles, with increasing leadership responsibility.
- Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest).
- Significant experience working with media agencies and holding groups.
- Proven ability to negotiate large-scale, end-to-end solutions with partners.
- Deep understanding of the 'bottler' or 'franchise' commercial model and how media impacts the value chain.
- Strong communication, collaboration, and problem-solving skills.
- Ability to operate effectively in Agile, cross functional IMX teams.
Key Skills: Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Strategy, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design.
Benefits
Annual Incentive Reference Value Percentage: 30%. The annual incentive reference value is a market-based competitive value for your role, falling in the middle of the range for your role, indicating performance at target.
Equal Opportunity Employer We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Retail Media, performance, social commerce Media Director in City of Westminster employer: Coca-Cola Europacific Partners plc
As a leading player in the Retail Media landscape, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and leadership within a diverse and inclusive culture. Located in a vibrant market, our team enjoys competitive benefits, including a substantial annual incentive, while working at the forefront of performance media and social commerce.
Contact Details:
Coca-Cola Europacific Partners plc Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media, performance, social commerce Media Director in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements in retail media and performance marketing. This is your chance to shine and demonstrate how you can drive brand equity and conversion.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and their approach to retail media. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success in the evolving RMN landscape.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making an impact in the world of retail media.
We think you need these skills to ace Retail Media, performance, social commerce Media Director in City of Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in retail media and performance marketing, and don’t forget to showcase any leadership roles you've had. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about retail media and how your skills align with our goals. Be sure to mention specific examples of your past successes that relate to the role.
Showcase Your Data Skills:Since this role involves a lot of data-driven decision-making, make sure to highlight your experience with data insights and measurement frameworks. We love candidates who can turn complex data into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Coca-Cola Europacific Partners plc
✨Know Your RMN Inside Out
Before the interview, dive deep into the Retail Media Network landscape. Familiarise yourself with key players like Amazon and Criteo, and understand how they operate. This knowledge will help you articulate your vision for the role and demonstrate your expertise in performance media.
✨Showcase Your Cross-Functional Experience
Be ready to discuss your experience working with various teams, especially in Integrated Marketing Experience (IMX) and Commercial sectors. Prepare examples of how you've successfully collaborated across functions to drive media strategies that align with commercial KPIs.
✨Prepare for Data-Driven Discussions
Since this role involves a lot of data analysis, brush up on your understanding of measurement frameworks and data clean rooms. Be prepared to discuss how you've used data insights to inform media decisions and improve performance in past roles.
✨Demonstrate Your Leadership Skills
As a director, you'll need to lead and inspire teams. Think of specific instances where you've taken charge of projects or initiatives, particularly those that required negotiation with partners or scaling best practices. Highlight your ability to turn complex data into actionable strategies.
