At a Glance
- Tasks: Lead media operations and optimise campaigns for iconic brands like Coca-Cola.
- Company: Join a global leader in the beverage industry with a vibrant culture.
- Benefits: Enjoy competitive pay, inclusive culture, and opportunities for continuous learning.
- Other info: Dynamic role with a focus on AI, automation, and cross-functional teamwork.
- Why this job: Make a real impact by connecting brands with consumers through innovative media strategies.
- Qualifications: 7-10 years in media operations with strong analytical and collaborative skills.
The predicted salary is between 60750 - 74250 £ per year.
Media is one of the most critical growth drivers within the IMX (integrated marketing experience) ecosystem — connecting our brands with consumers through culturally relevant, data driven, and commercially effective experiences across the full funnel. The Senior Manager, Media Operations plays a central role within the GB IMX team, supporting the planning, activation, governance, optimization, and operational excellence of media investments across the Coca-Cola portfolio. This role partners closely with Brand, Commercial, Strategy, Finance, agencies, platform partners, and bottling stakeholders to ensure media investments are effective, efficient, measurable, and future fit. Reporting to the Senior Director, IMX, this role combines operational rigor with modern media capability building. The Senior Manager will help drive excellence across media governance, performance management, investment tracking, data utilization, and agency operations while evolving ways of working to leverage automation, AI enabled tooling, dashboards, and agentic workflows. This role requires someone who is highly analytical, operationally disciplined, digitally fluent, and comfortable working hands-on with media systems, reporting environments, and cross-channel performance data to generate actionable insights and recommendations.
Key Responsibilities
- Media Operations & Delivery
- Support the Director, Media in the development and execution of media operations governance, workflows, and activation routines across the GB portfolio.
- Partner with Connections, Brand, Social, Commerce, and agency teams to ensure media plans are delivered accurately, efficiently, and on time across paid, owned, earned, and shared channels.
- Coordinate campaign setup, approvals, timelines, asset readiness, investment tracking, and operational delivery across multiple stakeholders and agencies.
- Maintain strong operational oversight of media plans and executions across TV, OOH, Audio, Digital, Programmatic, Social, Search, Retail Media, and emerging channels.
- Ensure operational compliance with Responsible Marketing Policy, data privacy, legal, finance, and SRA requirements.
- Media Investment & Performance Management
- Manage and monitor media investment reporting across brands, including actual versus planned spend, invoice governance, PO approvals, buying order validation, and budget tracking in partnership with Finance and agencies.
- Oversee media investment accuracy, financial reconciliation, and audit support processes to ensure operational compliance and value delivery.
- Track and monitor media effectiveness KPIs, campaign delivery metrics, and operational performance indicators.
- Support post-campaign reporting and performance reviews, connecting media outputs to business and brand outcomes where possible.
- Identify optimization opportunities through data analysis, reporting dashboards, media tools, and performance diagnostics.
- Data, Tools & Agentic Ways of Working
- Operate hands-on within media dashboards, reporting systems, analytics tools, and workflow platforms to evaluate campaign performance, identify trends, and generate actionable insights.
- Leverage AI enabled tools, automation solutions, and emerging agentic workflows to improve operational efficiency, reporting quality, and decision making speed.
- Partner with agencies, platform partners, and internal teams to evolve media processes and integrate more advanced measurement, workflow automation, and intelligence capabilities.
- Support adoption of modern marketing tools and ways of working across the IMX ecosystem.
- Continuously evaluate opportunities to simplify workflows, reduce manual effort, and improve visibility through connected data and systems.
- Agency & Partner Management
- Support day to day management of media agencies and external operational partners, ensuring delivery against agreed timelines, processes, KPIs, and governance requirements.
- Coordinate with platform and media partners to ensure access to innovation opportunities, beta products, testing frameworks, and operational best practices.
- Help establish clear operational rhythms, reporting structures, escalation processes, and performance routines across agency partners.
- Cross Functional Collaboration
- Work closely with Social, Influencer, Experiential, PR, Commerce, and Brand teams to ensure media operations are integrated across the broader IMX agenda.
- Partner with Insights and Analytics teams to strengthen reporting frameworks, measurement capabilities, and data utilization.
- Support communication routines with bottling partners and key commercial stakeholders where required.
- Act as a collaborative operational lead across multiple stakeholders in a matrixed environment.
Key Success Criteria
- Experience
- 7–10+ years of experience across media operations, media planning, activation, digital media, or marketing operations.
- Strong understanding of the UK media landscape across traditional and digital channels.
- Experience working within media agencies, FMCG organizations, platform environments, or integrated marketing teams preferred.
- Experience managing media budgets, operational governance, invoicing, reporting, and campaign delivery processes.
- Hands-on experience working with reporting tools, dashboards, digital platforms, analytics environments, or media technology systems.
- Ways of Working
- Strong analytical and operational mindset with excellent attention to detail.
- Comfortable working with complexity, ambiguity, and fast-moving business priorities.
- Able to balance strategic understanding with hands-on execution and operational delivery.
- Strong collaboration and stakeholder management skills within matrix organizations.
- Curious and adaptive mindset with interest in AI, automation, agentic workflows, and emerging marketing technologies.
- Knowledge & Capability Requirements
- Strong knowledge of:
- Media planning, activation, and campaign operations
- Digital and performance media ecosystems
- Media finance governance and budget tracking
- Marketing analytics, dashboards, and reporting frameworks
- Programmatic, paid social, search, and retail media environments
- AI enabled marketing operations and workflow automation
- Integrated marketing and IMX ways of working
- Cross functional stakeholder and agency management
- Advanced Excel and familiarity with visualization/reporting tools (e.g. Power BI, Tableau, platform dashboards) preferred
Senior Manager, Media in London employer: Coca-Cola Co
Innocent is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of London. Employees benefit from comprehensive professional development opportunities, a commitment to cybersecurity excellence, and the chance to make a meaningful impact within a globally recognised brand. With a focus on employee well-being and a supportive environment, Innocent empowers its team members to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Media in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coca-Cola Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coca-Cola Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coca-Cola Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coca-Cola Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Media in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coca-Cola Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coca-Cola Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coca-Cola Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coca-Cola Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coca-Cola Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coca-Cola Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
