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For Companies At a Glance
- Tasks: Lead digital marketing strategies and drive growth through innovative campaigns.
- Company: Established consultancy with a focus on professional services and market impact.
- Benefits: Competitive salary, performance bonuses, and remote work flexibility.
- Other info: Opportunity to work closely with senior stakeholders and enhance your career.
- Why this job: Shape the future of marketing while making a real difference in a dynamic environment.
- Qualifications: Experience in B2B marketing and strong skills in lead generation and messaging.
The predicted salary is between 60000 - 65000 £ per year.
We're partnering with an established professional services consultancy looking to hire a commercially focused Digital Marketing Manager to build and drive a modern, insight-led marketing function. This is a high-impact role focused on improving market positioning, generating qualified inbound opportunities, and building a scalable growth engine.
Working closely with senior stakeholders, you'll take ownership of both strategy and execution - helping shape how the business wins in the market.
The Role
- Define and refine the company's positioning and messaging
- Build and implement lead generation and demand generation activity
- Improve website performance and inbound conversion
- Create insight-led marketing content
- Own and optimise HubSpot usage, reporting, and KPI tracking
- Work closely with senior stakeholders to drive commercial growth
About You
- Commercially minded and proactive
- Experienced within B2B or professional services marketing
- Strong in positioning, messaging, and lead generation
- Comfortable operating strategically and hands-on
- Experienced using HubSpot or similar CRM platforms
Package
£60,000-£65,000 + Potential Performance Bonus
Digital Marketing Manager in Birmingham employer: Coburg Banks
Contact Detail:
Coburg Banks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to connections in the digital marketing space, especially those who work in professional services. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your past campaigns and successes. This is your chance to demonstrate how you can improve market positioning and generate leads.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can enhance their inbound conversion and optimise their HubSpot usage. We want to see your strategic thinking!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Digital Marketing Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your experience in B2B marketing and any specific achievements that showcase your skills in positioning and lead generation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your proactive approach and how you’ve successfully driven commercial growth in previous positions.
Showcase Your HubSpot Skills: Since HubSpot experience is key for this role, be sure to detail your familiarity with the platform. Share examples of how you've used it to optimise marketing efforts and track KPIs effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Coburg Banks
✨Know Your Stuff
Before the interview, dive deep into the company's current marketing strategies and their positioning in the market. Familiarise yourself with their website and any recent campaigns they've run. This will not only show your genuine interest but also help you discuss how you can enhance their digital marketing efforts.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in B2B marketing, lead generation, and using HubSpot or similar platforms. Be ready to discuss how you've successfully improved conversion rates or driven growth in previous positions.
✨Ask Insightful Questions
Think of questions that demonstrate your strategic mindset. For instance, ask about their current challenges in digital marketing or how they measure success in their campaigns. This shows you're not just focused on the role but are genuinely interested in contributing to their growth.
✨Be Ready to Discuss Strategy
Since this role involves both strategy and execution, be prepared to talk about how you would approach defining and refining the company's messaging. Outline your thought process on building a scalable growth engine and how you would collaborate with senior stakeholders to achieve commercial goals.