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For Companies At a Glance
- Tasks: Lead and innovate in Paid Media, driving high-performing campaigns across multiple platforms.
- Company: Join a dynamic digital agency with over 20 years of experience and a collaborative culture.
- Benefits: Enjoy 28 days annual leave, hybrid working, health plans, and flexible hours.
- Why this job: Make a real impact in a cutting-edge environment while developing your skills.
- Qualifications: Expertise in PPC and experience leading a Paid Media function are essential.
- Other info: Embrace a relaxed workplace with office dogs and a focus on well-being.
The predicted salary is between 36000 - 60000 ÂŁ per year.
CTI Digital is a fullâservice digital agency delivering strategic consultancy, web development and digital marketing to drive demand online. With over two decades of industry experience, we provide nextâgen solutions as part of lasting partnerships with hundreds of clients.
What makes us different
- We break new ground by working on innovative projects using the latest technologies before they hit the mainstream.
- We get stuck in together: genuine collaboration across all departments.
- We stay curious: continuous learning, timely budget and time for development.
- We own it: full accountability and autonomy, building client relationships, seeing realâworld impact.
What you'll be doing
- Lead, grow and evolve the Paid Media function: set the strategic vision for PPC, develop operating frameworks and establish bestâinâclass standards across the team.
- Own PPC performance across Google Ads & Microsoft Ads, delivering highâperforming campaigns across Search, Performance Max, Demand Gen, and emerging formats.
- Drive safe, structured AI adoption across Paid Media using tools such as AIMAX, AI creative scoring, Smart+ and Adv+.
- Build and implement GEO capability, integrating PPC, paid social, creative testing and data insights into a unified growth engine.
- Forecast revenue & performance with advanced modelling, using platform data, GA4 trends and regression analysis to build clear growth plans.
- Own and integrate the Paid Media reporting stack, ensuring accuracy and automation.
- Drive creative effectiveness & structured testing in collaboration with the Creative team.
- Lead new business pitches and crossâsell opportunities, shaping paid media narratives for proposals.
- Collaborate crossâfunctionally with SEO, Data & Insights, Creative and Strategy to deliver unified performance experiences.
- Coach, mentor and develop Paid Media talent across the team.
What Experience You Need To Be Successful
- Expertâlevel knowledge of PPC with handsâon experience managing Google Ads, Performance Max, Demand Gen, and multiâplatform paid media.
- Proven experience leading a Paid Media function with vision, capability building and process & performance focus.
- Strong understanding of AI in performance marketing and familiarity with AIâled campaign optimisation and creative scoring tools.
- Commercial ownership mindset: setting revenue targets, creating ROAS plans and using forecasting models to guide client spend.
- Crossâfunctional collaboration across Data, SEO, Creative, UX and Strategy.
- New business and pitch experience with deck building and presentation skills.
- Curiosity and experimentation, willingness to test betas and explore new platforms.
What's in it for you
- 28 days annual leave plus bank holidays.
- Hybrid working: office twice a week.
- Workplace nursery scheme.
- Health cash plan.
- Cycleâtoâwork scheme.
- Flexible working hours.
- Employee wellâbeing and mental health programme.
- Relaxed working environments â office dogs welcome.
- Company socials and lots of fun.
Equality, diversity and inclusion statement
We're challenging the 'Gender Confidence Gap', which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn't check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply! Learn more about our commitment to equality, diversity and inclusion on our careers page.
Head of Paid Media in Manchester employer: Cobre del Mayo SA de CV
Contact Detail:
Cobre del Mayo SA de CV Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Paid Media in Manchester
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best PPC campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
â¨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Research the company and be ready to discuss how your experience aligns with their goals, especially in areas like AI adoption and cross-functional collaboration.
â¨Tip Number 4
Donât forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Plus, itâs a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Head of Paid Media in Manchester
Some tips for your application đŤĄ
Show Your Passion for Paid Media: When you're writing your application, let your enthusiasm for paid media shine through! Share specific examples of campaigns you've led or innovative strategies you've implemented. We love seeing candidates who are genuinely excited about the field.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight the skills and experiences that align with our job description. We want to see how your background fits into our vision for the Paid Media function, so donât hold back on those relevant details!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to showcasing your achievements and skills in PPC and AI-driven marketing.
Apply Through Our Website: We encourage you to submit your application directly through our website. Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, it gives you a chance to explore more about what we do at CTI Digital!
How to prepare for a job interview at Cobre del Mayo SA de CV
â¨Know Your PPC Inside Out
Make sure you brush up on your expert-level knowledge of PPC. Be ready to discuss your hands-on experience with Google Ads, Performance Max, and Demand Gen. Prepare specific examples of campaigns you've managed and the results they achieved.
â¨Showcase Your Leadership Skills
Since this role involves leading the Paid Media function, think about how you can demonstrate your leadership experience. Prepare to share stories about how you've built teams, set strategic visions, and driven performance improvements in previous roles.
â¨Embrace AI and Innovation
Familiarise yourself with AI tools relevant to performance marketing. Be prepared to discuss how you've used AI for campaign optimisation and creative scoring. Showing a genuine curiosity for new technologies will set you apart.
â¨Collaboration is Key
This role requires cross-functional collaboration, so think about how you've worked with other departments like SEO, Data, and Creative in the past. Have examples ready that highlight your ability to work collaboratively and drive unified performance experiences.
