At a Glance
- Tasks: Help schools and students thrive through innovative digital marketing strategies.
- Company: Join COBIS, the leading association for British international schools worldwide.
- Benefits: Enjoy a competitive salary, flexible working hours, and access to a vibrant office environment.
- Other info: Work in a dynamic, remote-friendly environment with excellent career growth opportunities.
- Why this job: Make a real impact in education while growing your digital marketing skills.
- Qualifications: Experience in digital marketing and social media management is essential.
The predicted salary is between 30500 - 30500 £ per year.
Can you help us to help schools and students thrive?
COBIS is the largest and most influential association for British international schools overseas, committed to school improvement, and to helping schools and students thrive.
We exist to serve, support and represent member schools, and to influence and promote the export of world class British education worldwide, guided by the principles of collaboration, inclusivity and ambition.
Responsible to: Marketing & Communications Manager
You will play a crucial role in supporting the growth of COBIS by supporting the delivery of a forward-thinking digital marketing and communications strategy, focused on increasing awareness of COBIS, strengthening engagement with our services, generating new enquiries and expanding our reach among prospective schools and partners.
You will coordinate the planning, and delivery of COBIS’s social media activity, overseeing the social media content calendar, channel performance, audience growth and campaign delivery across all platforms.
You will ensure content is effectively adapted, distributed and optimised to maximise reach, engagement and impact.
Duties & Responsibilities
- Supporting member engagement and service promotion
- Support engagement initiatives and awareness-raising communications to ensure COBIS members and associates are gaining full value from their membership or subscription
- Monitor and optimise campaign performance, recommending improvements based on data and audience insights.
- Grow and enhance COBIS’s presence across social media platforms by supporting the delivery of channel strategies, optimising content performance, identifying audience growth opportunities and supporting the effective distribution of content across digital channels
- Coordinate the COBIS social media content calendar, planning and scheduling activity across all platforms ensuring content is effectively adapted, distributed and optimised to maximise reach, engagement and impact, while supporting audience growth and engagement objectives.
- Support the Marketing & Communications Manager with implementation of paid campaigns, including feedback on performance
- Growth-focussed marketing and communications
- Implement growth-focussed digital marketing activity that increases website traffic, enquiry generation, event participation and service uptake, all of which will support COBIS’s strategic objectives and enhances recognition globally
- Identify opportunities to attract and nurture new audiences through digital channels and marketing automation
- Deliver campaigns to support the promotion and growth of the new Associate Network subscription
- Plan and deliver effective cross‑channel marketing campaigns for COBIS services including CPD, student events, accreditation and safeguarding to increase uptake by members and non-members
- Support ongoing optimisation of the COBIS website to improve user experience, boost organic traffic, and increase enquires
- Implement SEO strategies to ensure COBIS ranks highly in relevant searches
- Continuously monitor website analytics to track performance and improve engagement
- Support the Marketing & Communications Manager with Google Analytics reporting and related actions to improve website performance
- Work with the Marketing & Communications Executive to optimise published content for search performance
- Monitor emerging AI search and content discovery trends, recommend appropriate actions and support implementation
Content and brand communications
- Collaborate with internal teams, the Communications Executive and the wider COBIS network to develop, adapt, optimise and distribute high-quality, engaging digital content, including webinars, blogs, case studies, and video content, ensuring content is tailored for different channels and audiences.
- Repurpose content across multiple channels and formats, including website, email marketing, social media, video and digital campaigns to maximise audient reach and engagement
- Ensure content reaches key audiences, promotes member benefits, and encourages wider participation in events, training, and other services.
- Collaborate with the Membership team to produce collateral to support membership activity
- Work with the Membership team to support the promotion of live engagement events, including in-region networking, school visits, conference attendance/participation etc.
- Data and analytics
- Provide analysis of website, social media, email marketing and campaign performance data, including recommendations to improve engagement, lead generation and conversion.
- Identify longer-term audience, behavioural and market trends across digital channels, using
- insights that can inform strategies to support COBIS’s growth and member retention.
- Provide regular reports on digital marketing performance, focusing on how campaigns contribute to growth objectives such as membership engagement, expansion, brand awareness, and event participation.
- Ensure data is up to date in COBIS’s CRM and relevant contact and interactions data is logged
Qualifications & Experience
- Bachelor’s degree or equivalent professional experience in a relevant field
- Minimum 2 years of experience in digital marketing, with a strong focus on driving growth, preferably within the education or non-profit sector.
- Demonstrable experience in social media management, with a track record of growing followers and increasing engagement.
- Proficiency in SEO, website management, and digital advertising platforms (Google Ads, GA4, PPC campaigns) with a focus on achieving growth targets.
- Strong copywriting skills and experience in creating content that resonates with global audiences, helping to drive membership and participation.
- Analytical mindset with the ability to interpret data, measure digital campaign success, and refine strategies for improved performance and growth.
- Experience with email marketing platforms and CRM systems to manage engagement and target new audiences.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Proactive, growth-focused mindset with a strong attention to detail and creative problem-solving skills.
- Strong interpersonal skills with the ability to build and maintain positive relationships across diverse groups
- Comfortable working independently and as part of a team in a fast‑paced environment.
- Experience working within the education sector or with membership-based organisations.
- Familiarity with video content creation and editing, with a focus on producing engaging material for digital platforms.
- Experience in supporting international growth and expansion efforts through digital marketing strategies.
- Experience using AI-powered tools to support digital marketing campaigns and content creation.
- Understanding of responsible AI practices, data privacy requirements, and ethical use of AI in marketing activities.
Personal Attributes
- Culturally sensitive and globally aware.
- Adaptive and open to learning.
- Highly organised, analytical and data driven.
- Collaborative and solutions oriented.
- Comfortable operating in a remote-working environment.
- To maintain a working environment in which diversity is respected and responded to, and equality of opportunity is promoted.
Remuneration and conditions of service
- The post is available from September/October 2026
- Salary package is £30,500 per annum. The position is considered a full-time position
- Working hours/days are 9:00-5:00 with a half-hour for lunch, but flexibility around hours would be considered.
- Hybrid/remote working with a flexible working policy
- The candidate will be required to attend the COBIS Annual Conference and Committee meetings which take place over 4 days in London in May
- Holiday entitlement of 25 days (pro rata) plus statutory bank holidays
- Access to pension scheme in line with pension regulations. COBIS employee pension contribution is at 5% of salary
- Commitment to sustainability and corporate carbon measurement and reduction
- Access to medical insurance and Employee Assistance Programme
- Access to a central London office with free gym, social events, cycle storage, etc.
- Candidates must be based in the UK and eligible to work in the UK
Place of Work
COBIS staff currently work predominantly remotely, with some working days in the COBIS Head Office and other locations.
This is expected to be a hybrid role, predominantly home working, with the option to work in the Head Office and the expectation that some team meetings and events will be office based.
The contractual place of work for the Digital Marketing Executive will be the COBIS Head Office.
The office is currently located in: Temple Chambers, Temple, London.
Proposed first round interview dates (virtual): w/c 21 September 2026 (subject to change)
Proposed second round interview dates (in-person, London): w/c 28 September or w/c 5 October 2026 (subject to change)
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Digital Marketing Executive employer: COBIS - Council of British International Schools
COBIS is an excellent employer that champions innovation and collaboration within a dynamic remote working environment. With a strong focus on employee growth, we offer opportunities for professional development and the chance to make a meaningful impact on global audiences through creative digital marketing strategies. Our supportive culture, combined with the flexibility of hybrid working, ensures that you can thrive both personally and professionally while being part of a London-headquartered team.
Contact Details:
COBIS - Council of British International Schools Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for COBIS - Council of British International Schools and show them what you can bring to the table.
✨Engage in Marketing Communities
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✨Leverage Social Media
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✨Attend Industry Events
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We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit COBIS - Council of British International Schools. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of COBIS - Council of British International Schools:Show us that you’ve done your homework! In your application, briefly mention what you admire about COBIS - Council of British International Schools’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at COBIS - Council of British International Schools
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at COBIS - Council of British International Schools will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At COBIS - Council of British International Schools, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
