At a Glance
- Tasks: Lead digital marketing campaigns and optimise strategies for maximum impact.
- Company: Top provider of premium student accommodation in the UK.
- Benefits: Competitive salary, vibrant work culture, and opportunities for professional growth.
- Other info: Exciting chance to enhance brand awareness and improve customer experiences.
- Why this job: Join a dynamic team and shape the digital landscape for students.
- Qualifications: 3+ years in digital marketing with strong skills in analytics and content management.
The predicted salary is between 33750 - 41250 £ per year.
The Role A leading provider of premium purpose-built student accommodation (PBSA) across the UK, are looking to appoint a Digital Marketing Executive to join its marketing team.
They are known for delivering high-quality living experiences and exceptional customer service.
With a portfolio of modern residences in key university cities, the are committed to creating vibrant communities that support students throughout their academic journey.
Management Managing and developing the digital marketing campaigns strategy including Paid Media and Paid Social Media.
Managing relationships with external digital agencies.
Managing digital marketing channels including, paid search, SEO, affiliate marketing, email marketing, paid social media, digital partnerships.
Monitoring, analysing and reporting on all digital activities against KPIs Website content management and optimisation.
Liaise with on-site teams, designers, and external agencies to ensure campaigns align with brand messaging, leasing goals and student needs.
Work cross-functionally with sales, operations, and the rest of the marketing team to ensure cohesive messaging and consistent brand voice.
Digital Marketing Strategy Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Identifies trends and insights and optimizes spend and performance based on the insights.
Stay up-to-date with digital technology developments and industry dynamics.
Brainstorms new and creative growth strategies through digital marketing Digital competitive market analysis as required.
Updating the Digital Marketing Calendar ensuring it is kept up-to-date with activity.
Coordinate digital elements of on-site campaigns designed to engage and retain existing students.
Work with site staff to support digital signage, interactive campaigns, or social media activations.
Oversee all Digital Marketing Campaigns Work with the digital marketing agency to run and optimise digital marketing campaigns that generate leads which deliver to the firms occupancy and revenue objectives.
This includes, but not limited to PPC and paid social media.
Track KPI's and campaign performance across platforms using tools such as Google Analytics, Meta Ads Manager and in-house dashboards.
Website Optimise landing pages, user funnels and conduct A/B testing for content within the website.
- Support optimisation of the website in line with SEO best practice What We're
- Looking
For: Confident using digital tools including Meta Business Suite, Google Analytics, Canva or Adobe Suite, email platforms, and social scheduling tools.
Minimum of 3 years experience in a digital marketing role.
Experience in real estate, accommodation, hospitality or retail preferred.
Experience working with CMS and CRM platforms is essential.
This is an exciting opportunity for a digitally savvy marketing professional to support the delivery of multi-channel campaigns, drive brand awareness, and help enhance the customer journey across a range of digital platforms.
Digital Marketing Manager - Websites & SEO in London employer: Cobalt Recruitment
Join a dynamic real estate development and investment management firm in London, where your expertise in equity capital raising will be highly valued. With a lucrative salary and performance-based bonuses, you'll thrive in a high-growth environment that fosters collaboration and innovation among ambitious investors. Our supportive work culture prioritises employee growth, offering unique opportunities to expand your professional network and enhance your skills in a vibrant city known for its financial prowess.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Websites & SEO in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cobalt Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cobalt Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cobalt Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cobalt Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - Websites & SEO in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cobalt Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cobalt Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cobalt Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cobalt Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cobalt Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cobalt Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
