At a Glance
- Tasks: Manage and develop digital marketing campaigns to boost brand awareness and student engagement.
- Company: Leading provider of premium student accommodation in the UK, focused on vibrant communities.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Exciting opportunity to enhance customer journeys across various digital platforms.
- Why this job: Join a dynamic team and make a real impact on student living experiences through innovative marketing.
- Qualifications: 3+ years in digital marketing, strong communication skills, and experience with digital tools.
The predicted salary is between 35000 - 45000 £ per year.
A leading provider of premium purpose-built student accommodation (PBSA) across the UK, are looking to appoint a Digital Marketing Executive to join its marketing team. They are known for delivering high-quality living experiences and exceptional customer service. With a portfolio of modern residences in key university cities, they are committed to creating vibrant communities that support students throughout their academic journey.
Key Responsibilities
- Managing and developing the digital marketing campaigns strategy including Paid Media and Paid Social Media.
- Managing relationships with external digital agencies.
- Managing digital marketing channels including paid search, SEO, affiliate marketing, email marketing, paid social media, digital partnerships.
- Monitoring, analysing and reporting on all digital activities against KPIs.
- Website content management and optimisation.
- Liaise with on-site teams, designers, and external agencies to ensure campaigns align with brand messaging, leasing goals and student needs.
- Work cross-functionally with sales, operations, and the rest of the marketing team to ensure cohesive messaging and consistent brand voice.
Digital Marketing Strategy
- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Stay up-to-date with digital technology developments and industry dynamics.
- Spot market opportunities and drive growth of the business.
- Brainstorms new and creative growth strategies through digital marketing.
- Digital competitive market analysis as required.
- Updating the Digital Marketing Calendar ensuring it is kept up-to-date with activity.
- Coordinate digital elements of on-site campaigns designed to engage and retain existing students.
- Work with site staff to support digital signage, interactive campaigns, or social media activations.
Oversee all Digital Marketing Campaigns
- Work with the digital marketing agency to run and optimise digital marketing campaigns that generate leads which deliver to the firm's occupancy and revenue objectives. This includes, but not limited to PPC and paid social media.
- Track KPI's and campaign performance across platforms using tools such as Google Analytics, Meta Ads Manager and in-house dashboards.
Website
- Optimise landing pages, user funnels and conduct A/B testing for content within the website.
- Support optimisation of the website in line with SEO best practice.
What We're Looking For
- Confident using digital tools including Meta Business Suite, Google Analytics, Canva or Adobe Suite, email platforms, and social scheduling tools.
- Minimum of 3 years experience in a digital marketing role.
- Excellent communication skills, both written and verbal.
- Experience in real estate, accommodation, hospitality or retail preferred.
- Experience working with CMS and CRM platforms is essential.
- Strong presentation and copywriting skills.
This is an exciting opportunity for a digitally savvy marketing professional to support the delivery of multi-channel campaigns, drive brand awareness, and help enhance the customer journey across a range of digital platforms.
Digital Marketing Executive in London employer: Cobalt Consulting (UK) Ltd
As a leading provider of premium purpose-built student accommodation in West London, we pride ourselves on fostering a vibrant work culture that values creativity and collaboration. Our commitment to employee growth is reflected in our supportive environment, where digital marketing professionals can thrive through innovative campaigns and meaningful contributions to the student experience. Join us to be part of a dynamic team dedicated to delivering exceptional living experiences while enjoying competitive benefits and opportunities for professional development.
Contact Details:
Cobalt Consulting (UK) Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. The more you engage, the better your chances of landing that Digital Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing campaigns, analytics reports, and any creative projects. This will give you an edge and demonstrate your expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can contribute to their goals and improve their online presence. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a better shot at getting noticed. Let’s get you that dream job!
We think you need these skills to ace Digital Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with digital tools and campaigns, and don’t forget to mention any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills can contribute to creating vibrant communities for students. Keep it engaging and personal.
Showcase Your Skills:In your application, be sure to highlight your proficiency with tools like Google Analytics and Meta Business Suite. Mention specific campaigns you've managed and the results you achieved to demonstrate your expertise.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Cobalt Consulting (UK) Ltd
✨Know Your Digital Marketing Tools
Familiarise yourself with the digital tools mentioned in the job description, like Meta Business Suite and Google Analytics. Be ready to discuss how you've used these tools in your previous roles to drive successful campaigns.
✨Showcase Your Campaign Success
Prepare specific examples of digital marketing campaigns you've managed. Highlight the strategies you implemented, the KPIs you tracked, and the results achieved. This will demonstrate your hands-on experience and ability to deliver results.
✨Understand the Brand and Audience
Research the company’s brand and its target audience. Be prepared to discuss how you would align digital marketing strategies with their goals and how you can enhance the student experience through effective campaigns.
✨Stay Current with Industry Trends
Be ready to talk about the latest trends in digital marketing and how they could apply to the role. Showing that you're up-to-date with industry dynamics will reflect your passion for the field and your proactive approach to learning.
