At a Glance
- Tasks: Drive COAT's social media and influencer strategies, creating engaging content and managing community interactions.
- Company: Join a vibrant lifestyle brand focused on creativity and innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Be the voice of a trendy brand and connect with creators while shaping social media presence.
- Qualifications: 2+ years in social media or influencer marketing, especially with Instagram.
The predicted salary is between 27000 - 33000 £ per year.
About the role
You'll be the engine behind COAT's content generation, social and influencer activity - the person who makes things happen on time, to brief and to a high standard. You'll report into the Social & Influencer Manager, working closely with the wider Marketing team, and take ownership of the day-to-day delivery across gifting, scheduling, community, trade content, and reporting. You'll have a couple of years of experience and be comfortable managing multiple workstreams at once.
What you'll do:
- Social
- Schedule, upload and publish organic social content across all social channels (primary channel Instagram)
- Manage day-to-day community engagement, including owning the engagement automation tool
- Source trade project imagery and content, obtain T&Cs from contributors
- Assess trade and partner content for suitability across channels
- Stay tapped in to social listening, platform trends and emerging formats, bringing relevant opportunities to the team
- Proactively monitor COAT's tags across platforms, assessing whether user-generated content can be repurposed or used
- Propose process improvements to streamline workflows and increase efficiency
- Produce monthly reports on social and influencer performance
- Content Generation, Influencer & Gifting
- Own gifted creator outreach end to end - sourcing, contacting, logistics, follow-up
- Manage gifted creator relationships once partnerships are established
- Build and maintain creator lists and sourcing pipelines
- Track content deliverables and chase where needed
- Source paid sponsorship content opportunities and flag to the Social & Influencer Manager
- Support the Social & Influencer Manager on influencer and creator events, assisting with logistics and on-the-ground delivery
- Obtain usage rights permissions on approved sponsorship content
- Support the Social & Influencer Manager on content generation for paid channels
- Upload and maintain content to COAT's internal content library, keeping assets organised and up to date
Requirements
Essential:
- 2+ years' experience in a social media, influencer marketing or content role, ideally within a lifestyle, home or design-adjacent brand
- Experience managing organic social scheduling and publishing, with Instagram as a primary channel
- Experience running gifted or influencer outreach end to end, including relationship management and deliverable tracking
- Confident using social scheduling and community management tools
- Comfortable working with platform-native analytics, pulling together clear and actionable reporting
- Excellent organisational skills, with the ability to manage multiple workstreams and deadlines at once
- Strong written communication, adaptable across creator outreach, community replies and internal reporting
- Personable, yet deliberate - able to build relationships with creators and partners, and move them forward with pace and purpose
- An appreciation and respect for brand standards and brand image, when managing social and influencer content
- Highly focused and organised, with the ability to see through noise and towards the bigger picture
- A self-starter who takes ownership rather than waiting to be told
Desirable:
- Experience within a D2C, interiors, fashion, design or sustainability-led brand. If it's a premium brand, even better.
- Familiarity with TikTok and/or Pinterest, in addition to Instagram
- Experience sourcing or coordinating UGC, trade or partner content, including handling usage rights
- Basic understanding of content rights, permissions and sponsorship disclosure requirements
- Experience supporting influencer or creator events
- A genuine interest in social platforms, trends and emerging formats
Social Media & Influencer Executive in London employer: COAT Paints
At COAT, we pride ourselves on fostering a dynamic and collaborative work environment where creativity thrives. As a Social Media & Influencer Executive, you'll have the opportunity to shape our brand's online presence while working alongside a passionate marketing team dedicated to innovation and excellence. With a focus on employee growth, we offer ongoing training and development opportunities, ensuring you can advance your career in the vibrant setting of our London office, surrounded by like-minded professionals who share your enthusiasm for lifestyle and design.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Influencer Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for COAT Paints and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like COAT Paints are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with COAT Paints on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at COAT Paints. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Influencer Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit COAT Paints. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of COAT Paints:Show us that you’ve done your homework! In your application, briefly mention what you admire about COAT Paints’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at COAT Paints
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at COAT Paints will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At COAT Paints, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
