Business Development Executive in London

Coaley Peak is growing, and we need more of the right conversations happening with the right people. As a Business Development Executive, you will sit at the top of our commercial funnel: identifying prospect organisations, crafting thoughtful outbound approaches, and booking qualified meetings with senior stakeholders who could genuinely benefit from what we do.

This is not a high-volume, script-reading role. We do not believe in cold‑calling 200 people a day and annoying most of them. You will work closely with our marketing team on targeted campaigns, our Client Solutions Directors to understand what a good client looks like, and with the wider business to build a genuinely credible outbound motion.

You will use modern tools (AI-assisted research, LinkedIn Sales Navigator, sales engagement platforms, and our own AI engines) to work smarter, personalise at scale, and focus on quality over quantity. You will be expected to write well, think commercially, and build real credibility with the senior people you are trying to reach.

What You Will Do

• Build and execute targeted outbound campaigns into identified prospect accounts using a mix of personalised email, LinkedIn, phone, and content-led approaches.
• Work alongside the marketing team on integrated campaigns (events, webinars, content) and follow up on marketing-generated leads with speed and professionalism.
• Research prospect organisations thoroughly before outreach and craft messaging that reflects that understanding.
• Qualify inbound enquiries and route them appropriately within the Client Solutions team.
• Book discovery meetings for Client Solutions Directors, ensuring prospects are properly briefed and meetings have clear commercial intent.
• Maintain accurate, up-to-date pipeline data in our CRM with honest forecasting.
• Feed market intelligence back to the wider team: what sectors are biting, what messaging is landing, which campaigns are converting.
• Track and report on outbound activity, response rates, and meeting outcomes.
• Ensure all prospecting activity complies with UK GDPR, PECR, and Coaley Peak's internal data handling standards.

What We Are Looking For

Essential:

• 2 to 4 years of experience in a sales, business development, or similar B2B commercial role.
• Demonstrable track record of generating qualified pipeline through outbound activity.
• Excellent written communication, able to write short, thoughtful, well-researched outreach that stands out in a crowded inbox.
• Confident on the phone and in prospect meetings; able to handle objections gracefully.
• Comfortable with modern sales tools (CRM, sales engagement platforms, LinkedIn Sales Navigator or similar).
• Commercially curious, with a genuine interest in business, technology, and how organisations work.
• Right to work in the United Kingdom.

Desirable:

• Experience selling consulting, professional services, SaaS, or technology (AI-related a bonus).
• Experience working alongside a marketing team on integrated campaigns.