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- Tasks: Drive growth and revenue through innovative marketing strategies for a leading sports edtech company.
- Company: Join Coaches Voice, a dynamic sports edtech company passionate about coaching and football culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Make a real impact in the sports industry while connecting with a global audience of coaches.
- Qualifications: Experience in growth marketing and a passion for football or coaching.
- Other info: Collaborative environment with a focus on creativity and measurable results.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a Growth Marketing Manager to drive revenue and demand generation for Coaches Voice. This role owns the marketing engine that drives B2C subscription revenue and generates awareness and leads for B2B partnerships. You will shape strategy and execute campaigns across social, CRM, paid, and other channels, delivering measurable commercial growth across Coaches Voice's market-leading products. If you live football culture, enjoy building growth systems, and want to connect great content with real business impact, this role is for you.
What You’ll Do
- Own and grow the Coaches Voice marketing funnel (B2C + B2B): Drive audience growth, lead generation, and customer acquisition across our products, ensuring marketing activity translates into measurable revenue impact.
- Lead multi-channel growth campaigns: Plan and execute integrated campaigns across social, CRM, paid, and partnerships to drive user acquisition, product engagement, and conversion.
- Scale Coaches Voice’s global coaching audience: Expand our reach among coaches, clubs, and football professionals worldwide, building a high-value audience that supports both B2C and B2B growth.
- Own social distribution and audience engagement: Ensure Coaches Voice shows up distinctively across social platforms while driving traffic, leads, and conversions from these channels.
- Drive lifecycle marketing and CRM performance: Develop segmentation, email campaigns, and lifecycle journeys that nurture audiences and increase conversion, retention, and customer value.
- Optimise and experiment across channels: Continuously test formats, campaigns, and channels to improve acquisition efficiency and marketing performance.
- Collaborate cross-functionally to drive growth: Work closely with content, product, partnerships, paid acquisition, CRM, design, and sales teams to deliver joined-up campaigns and measurable results.
What You’ll Bring
- Required: Experience in growth marketing, performance marketing, or demand generation.
- Proven ability to drive audience growth, lead generation, or revenue through marketing channels.
- Strong understanding of marketing funnels, acquisition, and lifecycle marketing.
- Experience running multi-channel marketing campaigns across social, CRM, and/or paid.
- Analytical mindset and confidence using data to guide decisions and optimise campaigns.
- Ability to balance strategy with hands-on execution in a fast-moving environment.
- Strong collaboration and project management skills.
- Passion for football, coaching, sport, or education.
Nice-to-Have
- Experience in subscription or SaaS businesses.
- Experience managing paid acquisition or performance marketing campaigns.
- Experience working with content-driven growth strategies.
- Background in start-ups, agencies, or small high-growth teams.
About Coaches Voice: Coaches Voice is a sports edtech company on a mission to maximise the impact of coaching for millions of players worldwide. We work with more than 3,000 football clubs, leagues, and associations, supporting coach development through our online learning platform, world-class content created with the game’s leading coaches, elite animated session-planning tools, specialist education programmes, and international tours.
Growth Marketing Manager in London employer: Coaches' Voice
Contact Detail:
Coaches' Voice Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Coaches Voice. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate how you can drive growth and engagement, just like we do at Coaches Voice.
✨Tip Number 3
Prepare for interviews by researching Coaches Voice thoroughly. Understand our products, audience, and marketing strategies. Bring fresh ideas to the table that align with our mission – it’ll show you’re genuinely interested and ready to contribute!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re proactive and serious about joining the Coaches Voice team. Don’t miss out on this opportunity!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Manager role. Highlight your experience in driving audience growth and lead generation, especially in B2C and B2B contexts. We want to see how your skills align with our mission at Coaches Voice!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for football and coaching, and explain how your background in growth marketing can help us scale our audience. Let’s see your personality come through while keeping it professional!
Showcase Your Campaign Successes: When detailing your past experiences, focus on specific campaigns you've led. We love numbers, so include metrics that demonstrate your impact on revenue and audience growth. This will show us you know how to drive results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Coaches Voice!
How to prepare for a job interview at Coaches' Voice
✨Know Your Growth Marketing Inside Out
Make sure you brush up on your growth marketing principles, especially around B2C and B2B strategies. Be ready to discuss specific campaigns you've executed and the measurable results they achieved. This will show that you not only understand the theory but can also apply it effectively.
✨Show Your Passion for Football Culture
Since this role is all about connecting with football culture, make sure to express your enthusiasm for the sport. Share any personal experiences or insights related to coaching or football that could resonate with the interviewers. This will help you stand out as someone who truly aligns with their mission.
✨Prepare for Multi-Channel Campaign Discussions
Be ready to dive deep into your experience with multi-channel marketing campaigns. Prepare examples of how you've successfully integrated social media, CRM, and paid channels to drive user acquisition. Highlight your analytical mindset by discussing how you used data to optimise these campaigns.
✨Demonstrate Collaboration Skills
This role requires working closely with various teams, so be prepared to talk about your collaboration experiences. Share specific instances where you worked cross-functionally to achieve a common goal. This will showcase your ability to thrive in a fast-paced environment and contribute to the team's success.