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- Tasks: Drive growth and revenue through innovative marketing strategies for Coaches2 Voice.
- Company: Join a leading sports edtech company passionate about coaching and football culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact in the sports industry while connecting with a global audience.
- Qualifications: Experience in growth marketing and a passion for football or coaching.
- Other info: Collaborative team atmosphere with a focus on creativity and innovation.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a Growth Marketing Manager to drive revenue and demand generation for Coaches Voice. This role owns the marketing engine that drives B2C subscription revenue and generates awareness and leads for B2B partnerships. You will shape strategy and execute campaigns across social, CRM, paid, and other channels, delivering measurable commercial growth across Coaches Voice's market-leading products. If you live football culture, enjoy building growth systems, and want to connect great content with real business impact, this role is for you.
What You’ll Do
- Own and grow the Coaches Voice marketing funnel (B2C + B2B): Drive audience growth, lead generation, and customer acquisition across our products, ensuring marketing activity translates into measurable revenue impact.
- Lead multi-channel growth campaigns: Plan and execute integrated campaigns across social, CRM, paid, and partnerships to drive user acquisition, product engagement, and conversion.
- Scale Coaches Voice’s global coaching audience: Expand our reach among coaches, clubs, and football professionals worldwide, building a high-value audience that supports both B2C and B2B growth.
- Own social distribution and audience engagement: Ensure Coaches Voice shows up distinctively across social platforms while driving traffic, leads, and conversions from these channels.
- Drive lifecycle marketing and CRM performance: Develop segmentation, email campaigns, and lifecycle journeys that nurture audiences and increase conversion, retention, and customer value.
- Optimise and experiment across channels: Continuously test formats, campaigns, and channels to improve acquisition efficiency and marketing performance.
- Collaborate cross-functionally to drive growth: Work closely with content, product, partnerships, paid acquisition, CRM, design, and sales teams to deliver joined-up campaigns and measurable results.
What You’ll Bring
- Required: Experience in growth marketing, performance marketing, or demand generation.
- Proven ability to drive audience growth, lead generation, or revenue through marketing channels.
- Strong understanding of marketing funnels, acquisition, and lifecycle marketing.
- Experience running multi-channel marketing campaigns across social, CRM, and/or paid.
- Analytical mindset and confidence using data to guide decisions and optimise campaigns.
- Ability to balance strategy with hands-on execution in a fast-moving environment.
- Strong collaboration and project management skills.
- Passion for football, coaching, sport, or education.
Nice-to-Have
- Experience in subscription or SaaS businesses.
- Experience managing paid acquisition or performance marketing campaigns.
- Experience working with content-driven growth strategies.
- Background in start-ups, agencies, or small high-growth teams.
About Coaches Voice
Coaches Voice is a sports edtech company on a mission to maximise the impact of coaching for millions of players worldwide. We work with more than 3,000 football clubs, leagues, and associations, supporting coach development through our online learning platform, world-class content created with the game’s leading coaches, elite animated session-planning tools, specialist education programmes, and international tours.
Growth Marketing Manager employer: Coaches' Voice
Contact Detail:
Coaches' Voice Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Coaches Voice. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate how you can drive growth and engagement, just like we do at StudySmarter. Make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching Coaches Voice thoroughly. Understand their products, audience, and marketing strategies. Come armed with ideas on how you can contribute to their growth. We love seeing candidates who are genuinely passionate about what we do!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t forget to tailor your application to highlight your experience in growth marketing and your passion for football!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Show Your Passion for Football: We want to see your love for football shine through in your application. Share any experiences or projects that highlight your connection to the sport, whether it's coaching, playing, or just being a super fan!
Highlight Your Growth Marketing Experience: Make sure to showcase your experience in growth marketing and demand generation. We’re looking for specific examples of how you've driven audience growth and revenue through various marketing channels.
Be Data-Driven: We love numbers! Use your application to demonstrate how you've used data to guide your marketing decisions. Mention any tools or metrics you’ve used to optimise campaigns and improve performance.
Tailor Your Application: Don’t just send a generic application. Tailor your CV and cover letter to reflect the skills and experiences that align with our job description. Show us why you’re the perfect fit for Coaches Voice!
How to prepare for a job interview at Coaches' Voice
✨Know Your Marketing Funnels
Make sure you understand the ins and outs of marketing funnels, especially how they apply to both B2C and B2B. Be ready to discuss specific strategies you've used to drive audience growth and lead generation in your previous roles.
✨Showcase Your Campaign Success
Prepare to share examples of multi-channel campaigns you've executed. Highlight the measurable results you achieved, whether it was increased user acquisition or improved conversion rates. Numbers speak volumes!
✨Demonstrate Your Analytical Skills
Be prepared to talk about how you've used data to guide your marketing decisions. Discuss any tools or metrics you rely on to optimise campaigns and improve performance. This role requires a strong analytical mindset, so show them you’ve got it!
✨Passion for Football is Key
Since this role is all about connecting with the football community, let your passion shine through. Share your experiences related to football, coaching, or sports education. This will help you stand out as a candidate who truly understands the brand and its mission.