VP, Marketing & PR - EMEAI in London

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

Primary Purpose

The Vice President, Marketing & PR – EMEAI will lead Coach’s regional marketing strategy across digital, retail, outlet and wholesale channels. They will activate a bold consumer‑first vision that drives business growth and elevates Coach’s presence in the region.

Key Leadership Accountabilities

• Activate the vision by setting a bold, consumer‑first strategy for Coach marketing in EMEAI, translating global priorities into regional actions that fuel growth and elevate the brand.
• Bring clarity and alignment across a complex matrix of global, regional, and functional stakeholders.
• Build the brand through breakthrough, data‑driven marketing that drives acquisition, retention, and engagement across retail, outlet, digital, and wholesale.
• Champion a regional strategy that reinforces global brand equity while remaining attuned to local nuance.
• Inspire and develop a high‑performing, diverse team by fostering an environment of innovation, accountability, and continuous growth.
• Coach and stretch talent while building a culture of brand pride and agility.
• Expand the reach by forming strong partnerships across regions and functions, anticipating cultural and consumer shifts, and unlocking opportunities through collaboration.
• Act as a connector between global brand ambition and local market execution.
• Lead with courage by championing new approaches in media, personalization, and storytelling.
• Push creative boundaries while navigating ambiguity and organizational complexity.
• Own your impact by showing up with consistency, integrity, and ownership.
• Set a high bar for collaboration and deliver results with clear accountability.
• Be a visible and trusted leader across the EMEAI region and within the global Coach network.

Experience Profile

• 10+ years of progressive marketing leadership experience, preferably in FMCG or lifestyle brands.
• Proven ability to activate a global brand vision within a regional context, balancing enterprise strategy with local relevance.
• Strong track record of building data‑led, omni‑channel marketing strategies that drive consumer acquisition, engagement and retention.
• Experience leading and developing diverse, high‑performing teams; known for cultivating a culture of innovation, accountability and results.
• Demonstrated strength in building brand equity and delivering measurable impact through storytelling, personalization and insight‑driven marketing.
• Adept at navigating matrixed organizations and building cross‑functional partnerships to accelerate growth.

How You Will Lead

• Deliver the company strategy in region with the regional consumer in mind, and communicate it frequently so all employees have clear expectations.
• Make bold decisions grounded in customer truth and commercial savvy.
• Prioritise people, developing others and modelling inclusive leadership.
• Operate with an enterprise mindset, collaborating across brands, regions, and functions.
• Take ownership of your leadership impact and drive results that matter.

What Tapestry Can Offer You

• Hybrid working (3 days working from the office, 2 days remote).
• Option to finish early on a Friday (Flex Fridays).
• 1 paid volunteering day per year and opportunities to volunteer with global projects.
• Learning & development opportunities.
• Internal mobility & career progression.
• Regular social events – seasonal & cultural.
• Equity, inclusion & diversity initiatives which include employee resource groups & regional inclusion council.

Other Benefits Include

• 25 days holiday in addition to bank holidays.
• Annual incentive plan (company performance bonus).
• Multi‑brand discount up to 50% off – Coach and Kate Spade.
• Private healthcare with health assessment (Bupa).
• Bupa rewards – financial wellbeing support and wellness discounts.
• Private dental cover.
• Free 24/7 support for family building, fertility and menopause with Maven.
• Eyecare vouchers.
• Employee assistance program.
• Employer pension contribution.
• Gym discount.
• Interest‑free season ticket loan.
• Cycle to work scheme.

Equal Opportunity

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.