Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand marketing and media strategies to drive growth and engage Gen Z.
- Company: Join Coach, a global fashion house with a vibrant culture and innovative spirit.
- Benefits: Enjoy hybrid working, flex Fridays, and 25 days holiday plus volunteering opportunities.
- Why this job: Make a real impact in a dynamic role focused on digital marketing and brand growth.
- Qualifications: 12+ years in marketing, with strong experience in paid media and leading teams.
- Other info: Be part of a diverse team committed to creativity and cultural relevance.
The predicted salary is between 43200 - 72000 £ per year.
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
This role offers the opportunity to step into a regional Marketing Director position at a pivotal moment for Coach in EMEAI as part of its global Amplify strategy and regional ambition to double its business by FY30. Over a 12 month FTC, you will drive brand growth and supercharge Gen Z acquisition through a focus on high impact paid media and digital marketing initiatives, while providing leadership to a high performing team across brand building and culture-first regional and global initiatives.
Acting as a trusted deputy to the Coach Regional VP of Marketing & PR, you will lead visible, performance driven work across key markets with a focus on priority investment markets in UK & FR as well as European expansion markets and our fast growing Middle East & India territories, translating global brand strategy into results and ensuring Coach shows up with scale, relevance, and consistency during a critical year of momentum.
This role is designed for a senior operator and leader who understands and translates modern media marketing as a lever for growth, thrives on turning strategy into action, someone who can balance brand ambition with commercial reality, orchestrate complex agency ecosystems, and deliver results at pace in a fast moving matrixed organization.
Responsibilities
- Drive business outcomes through paid media and digital brand marketing, the core priority of the role.
- Accelerate momentum in key markets, UK & France, including points of market entry and growth initiatives.
- Deliver measurable Gen Z acquisition, awareness, and engagement across EMEAI.
- Ensure continuity of leadership across brand, media, and agency partners.
- Act as a trusted deputy to the VP, Marketing & PR, supporting regional leadership and decision-making.
Note: Approximately 65% of the role will focus on paid media marketing leadership and managing investment plan delivery on our See-Think-Do Framework across key KPIs, working closely with to shape a holistic view with performance marketing, and optimization, with the remainder 35% focused on broader brand building and regional stewardship with regional and global leadership as well as the regional agency network and team management.
Specifically this role will
- Successfully drive and step up our digital fluency and paid media marketing investment planning & delivery strategy in line with our global framework.
- Lead the strategic execution and optimisation of EMEAI paid media activity in line with global brand strategy and regional priorities.
- Own media performance across reach, frequency, efficiency, and effectiveness, with particular focus on Gen Z audiences.
- Provide senior oversight of media planning, activation, optimisation, and agency delivery.
- Ensure paid media is fully integrated at the service of driving and amplifying brand, culture, partnerships, and retail moments with sufficiency.
- Escalate and manage strategic trade offs related to budget, channels, and performance.
- Steward execution of global brand strategy.
- Translate global priorities into clear regional marketing plans, KPIs, and delivery focus.
- Balance long-term brand building with short-term commercial and market needs.
- Support the VP and Consumer Insights on points of market entry and brand acceleration initiatives with strong media and brand execution.
- Set clear priorities and focus for agencies to deliver against defined outcomes.
- Ensure high standards across media planning, activation, and performance reporting.
- Own regional KPI frameworks across paid media, brand awareness, Gen Z acquisition, and market entry.
- Clearly articulate performance, learnings, and ROI to senior stakeholders.
- Be the go-to owner and translator of MMM and MTA frameworks for core markets.
- Use marketing and media-centric insights to drive ongoing optimization and decision-making.
- Oversee execution of brand partnerships and cultural activations that support awareness, heat, and relevance.
- Ensure partnerships are strategically aligned, culturally credible, and measurable.
- Support high-impact initiatives that deliver results within the contract period.
Leadership and team management
- Provide leadership and direction across EMEAI marketing teams and markets.
- Act as a senior escalation point and decision-maker and the strategic go-to of the Marketing VP.
- Operate effectively within a global matrix organisation, influencing without direct control.
- Flex to support urgent, high-impact regional priorities as needed.
- Support, lead and champion the brand marketing and media team.
Acquired qualifications / experience
- 12+ years' experience in marketing with 4-5 years' operating at senior management level leading and developing high performance multi-market teams ideally with a background within fashion/retail or culturally driven CPG brands and experience as in-house media leader.
- Strong background in paid media and digital brand marketing (with fluency in performance marketing tools and metrics), with proven delivery against both upper and lower funnel goals.
- Experience operating within globally led brand strategies and regional execution models.
- Demonstrated success in managing and delivering against omnichannel-led marketing budgets and navigating network AOR agencies and complex stakeholder environments.
- Strong understanding of Gen Z audiences, cultural marketing, and digital platforms.
- Delivery focused, commercially minded, and comfortable operating in fast-paced environments.
Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.
What Tapestry can offer you
- Hybrid working (Tuesday, Wednesday, Thursday in-office, Monday and Friday remote).
- Flex Fridays (Option to finish early on a Friday).
- 1 Paid Volunteering Day per year and opportunities to volunteer with global projects.
- Learning & Development opportunities.
- Internal mobility & career progression.
- Regular seasonal and cultural social events.
- Equity Inclusion & Diversity initiatives which include employee business resource groups.
Other benefits: 25 days holiday in addition to...
(Temp) Director, Brand Marketing and Media in London employer: Coach
Contact Detail:
Coach Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land (Temp) Director, Brand Marketing and Media in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand Coach's brand values and how they align with your own. This will help you showcase why you're the perfect fit for the role and how you can contribute to their ambitious goals.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it relates to the role of Director, Brand Marketing and Media. Highlight your achievements in digital marketing and media strategy, especially those that resonate with Gen Z audiences.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search and genuinely interested in joining our team.
We think you need these skills to ace (Temp) Director, Brand Marketing and Media in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Brand Marketing And Media role. Highlight your experience in paid media and digital marketing, especially how you've driven brand growth in previous positions. We want to see how you can bring your unique flair to Coach!
Showcase Your Leadership Skills: This role is all about leading a high-performing team, so don’t forget to mention your leadership experience. Share examples of how you've successfully managed teams and projects, particularly in fast-paced environments. We love seeing candidates who can inspire and drive results!
Be Data-Driven: Since this position focuses heavily on performance metrics, make sure to include specific examples of how you've used data to inform your marketing strategies. We’re keen to see how you’ve measured success and optimised campaigns in the past.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Coach
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you’re well-versed in Coach's brand values, history, and current marketing strategies. Familiarise yourself with their Amplify strategy and how it aims to double business by FY30. This will show your genuine interest and help you align your answers with their goals.
✨Showcase Your Digital Savvy
Given the focus on digital marketing and Gen Z acquisition, be prepared to discuss your experience with paid media and performance marketing tools. Bring examples of past campaigns you've led that successfully engaged younger audiences, and be ready to explain how you measured their success.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to brand growth and media strategy. Think about scenarios where you had to balance brand ambition with commercial reality, and be ready to share your thought process and outcomes. This will demonstrate your strategic thinking and problem-solving skills.
✨Emphasise Leadership Experience
As this role involves leading a high-performing team, highlight your leadership style and experiences. Share examples of how you've motivated teams, managed agency relationships, and navigated complex stakeholder environments. This will reassure them that you can effectively lead and inspire others in a fast-paced setting.
