Senior Manager, Consumer Insights in London

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

The Senior Manager, Consumer Insights-EMEAI is a key member of the regional marketing team and wider global consumer insights team and is responsible for advancing the consumer insights roadmap with a key focus on Coach to drive the ambitious growth and acquisition agenda of the EMEAI markets through deep consumer-first understanding with a focus on "how" and "where" to play. The role has high visibility in the organization and regularly interacts with EMEAI leadership as well as key global stakeholders.

This role will report into the EMEAI VP Marketing-Coach with a dotted line to the Global VP of Consumer Insights based in New York to ensure consistency with the global strategy & insights agenda.

Responsibilities

• Support execution of the consumer insights roadmap for EMEAI as well as act as the primary point for any global project work that is transversal in nature and supports the EMEAI strategy for Coach, including market prioritization, existing and new category opportunity understanding, and expansion strategy to adapt local execution across the 4Ps to drive acquisition.
• Specifically, execute projects that are qualitative & quantitative while being both brand focused (Coach) and transversal brand agnostic in nature, including:

• Understand consumers across generations, regions and channels (e.g., Gen Z, marketplace/ecomm) with deep dives in local consumer understanding in priority markets (e.g., France) through consumer immersions.
• Support global team on regional Brand Health Trackers to understand and interpret brand perceptions and track leading KPIs (UBA, consideration).
• Lead strategic consumer in-homes and shop-alongs in key regional markets and exploratory opportunity markets (e.g., India and Spain) to understand fit and resonance for go-to-market and activation pipelines.
• Leverage customer databases to identify trends retroactively (e.g., customer acquisition at price points).
• Support EMEAI leadership on POME consumer & country-wise pipeline development as part of long-range planning with global insights & strategy stakeholders.
• Support Brand & Performance Marketing on globally backed regional measurement initiatives (MMM, MTA) and frameworks to support investment decisions in local activation cases where required as a quantitative expert.
• Drive development of the insight capability grounded in consumer behaviors by drawing connections between macro-economics, culture, technology and consumer behaviors in the region; aggregate data across industry references and regional markets; synthesize data into executive-ready recommendations; lead/own relationships with third-party vendors; develop relationships with regional and global stakeholders and conduct quarterly workshops to drive short-term and long-term strategies across consumer touchpoints and whitespace opportunities; champion consumer insights and the consumer-centricity capability across the EMEAI organization.
• Utilize a wide variety of qualitative, quantitative, social listening tools (syndicated and custom) to address key strategic questions.

Qualifications and Experience

• 7+ years as an insights professional at the intersection of strategy, insights/research, and project management; comfortable managing both qualitative and quantitative workstreams.
• Strong project execution and management experience with the ability to manage multiple workstreams and stakeholders.
• Solid experience with research methodologies (qual/quant) from design to execution, storytelling to senior-level executives; experience with MMM/MTA, etc.
• Solid experience with syndicated sources (e.g., Euromonitor/Circana, IRI, MRI, Mintel, etc.).
• Experience overseeing and interpreting brand trackers and integrating multiple data sources to measure consumer metrics and business direction recommendations.
• Experience developing regional business strategies and long-range consumer pipelines; ability to work at the cross-section of regional and global strategy.
• Self-motivated, self-directed, and able to excel in ambiguity; strong intellectual curiosity and creativity; strong consumer behavior affinity.
• Ability to work effectively within a highly matrixed organization and with external agency partners and suppliers; excellent written and verbal communication skills with leadership-level management.

Additional Qualifications

• Retail industry and client-side experience preferred.
• Strong experience in customer and digital analytics and social listening.
• Outstanding initiative, follow-through, and the ability to get things done.
• Strong consumer-facing experience across European/international geographies; strong team player mentality supporting cross-functional workstreams.

Legal and Work Authorization

Please be advised that we are unable to provide visa sponsorship for this position. You will only be considered if you already possess the right to work in the UK.

What Tapestry Can Offer

• Hybrid working (Tuesday, Wednesday, Thursday in-office; Monday and Friday remote).
• Flex Fridays (Option to finish early on a Friday).
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects.
• Learning & Development opportunities.
• Internal mobility & career progression.
• Regular seasonal and cultural social events.
• Equity Inclusion & Diversity initiatives including employee business resource groups.

Other Benefits

25 days holiday in addition to